1. Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior.
- Author
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Xu, Lan, Zhao, Shuangshuang, Cotte, June, and Cui, Nan
- Subjects
ECONOMIC consumption & the environment ,CONSUMER behavior ,ATTITUDES toward the environment ,TIME perception ,VALUES (Ethics) ,COLLEGE student attitudes ,THIRD-party logistics - Abstract
The natural environment is deteriorating. However, humans have not slowed down their pace of resource depletion and environmental destruction. This research takes a particular path to understanding environmental consumption—through a focus on temporal perspective. Evidence from six studies demonstrates the positive effect of a cyclical temporal perspective, versus a linear temporal perspective, on consumers' pro-environmental behavior. The research shows that individuals with a cyclical perspective are more likely to include the environment in the self, which leads to higher pro-environmental behavioral intentions and more pro-environmental behavior. This temporal perspective effect is attenuated for consumers already high on green values. The authors also examine a marketer-controlled moderator and show that consumers are more likely to purchase a pro-environmental product when they see a temporal-perspective-congruent promotional appeal. The research contributes to both the time perception and the environmental consumption literature and offers several practical implications for organizations to promote sustainable consumer behavior. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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