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2. Consumer Income and Beliefs Affecting Happiness

Author

Prince, Mel, Manolis, Chris, Diener, Ed, editor, Glatzer, Wolfgang, editor, Moum, Torbjorn, editor, Sprangers, Mirjam A. G., editor, Vogel, Joachim, editor, Veenhoven, Ruut, editor, Michalos, Alex C., editor, Sirgy, M. Joseph, editor, Rahtz, Don, editor, and Samli, A. Coskun, editor

Published
2003
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10. An agency perspective on shortcomings and problems with fieldwork organizations.

Author

Prince, Mel and Linda, Gerald

Subjects
FIELD research, MARKETING, ADVERTISING agencies, RESEARCH
Abstract

The article presents views on shortcomings and problems with fieldworking. It is said that good fieldworking is an important resource for the marketing community. It is recommended that interviewers must be recruited and trained by fieldwork organizations in the research process. It is mentioned that fieldwork organizations often deal with the research department of advertising agencies.

Published
1983

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