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his research was carried out in Ngadirejo Village, Secang District, Magelang Regency with the aim of knowing the farmers' perceptions of the treatment of haemonchosis in sheep using noni fruit powder, as well as knowing the effect of farmer characteristics on farmers' perceptions of the treatment of haemonchosis in sheep using fruit powder noni, as well as knowing the characteristics of farmers on the perception of farmers in the treatment of haemonchosis in sheep with noni fruit powder. The study design used is a one-shot case study, using 35 respondents selected using the census method. The data analysis used is descriptive analysis and multiple linear regression analysis. The variables in this study consisted of independent variables, namely the internal factors of age, education level, experience of raising livestock and external factors of extension intensity and the dependent variable, namely the perception of farmers. The results of the analysis showed that the farmer's perception of the treatment of haemonchosis in sheep using noni fruit powder (Morinda citrifolia), was in the good category with a value of 2831 and an average of 80.89. Based on the statistical analysis of multiple linear regression, the variables of age, level of education, experience of raising livestock and intensity of counseling simultaneously or simultaneously had a very significant effect (P <0.01) on farmers' perceptions. Partially or individually, the variables of age, education and experience in raising livestock had a significant effect on the perception of farmers (P < 0.05) while the intensity of counseling had no significant effect on the perception of farmers (P> 0.05). [ABSTRACT FROM AUTHOR]