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Political adverts may swing elections cheaply, finds an analysis of German election results A POLITICIAN really can increase their popularity by using adverts on social media, and swaying a single [...]

GroupM announces the mid-year forecasts in their global advertising report 'This Year, Next Year'. The report states that 'the consequences of the pandemic have only barely begun to play out [...]

A detailed examination of election campaign management in electoral systems such as the United Kingdom is presented. This examination especially focuses on the 2005 United Kingdom General Elections.

Byline: SIMON DUMENCO "Half the money I spend on advertising is wasted," 19thcentury department store founder John Wanamaker famously declared. "The trouble is I don't know which half." At this [...]

Political advertising spending in Missouri fell below projections in the Super Tuesday presidential primary in February 5, 2008, with state television stations already having declines in ad revenue. The change of date for the primary in Missouri was a main factor in decreased ad spending as political ad money appeared to be focused on states with higher delegate counts.

Byline: Keith Crain I always see that World War I poster of Uncle Sam looking at you sternly and proclaiming, 'I want you.' Millions -- no, billions -- of dollars [...]

By the time the ballots had been counted and the 1992 governor's race was over, Jim Hunt's campaign had spent $4 million on TV advertising alone. 'It is the single [...]

The restaurant industry will have difficulty in finding, let alone purchasing, effective television advertising time slots. The reasons for the limited availability include the presidential and important congressional races that will take up a certain amount of television air time. Prices for television advertising, which has increased 10%-15% from 1995 to 1996, will not lower for sporting events such as the Olympics. In fact, television advertising for the Summer Olympic Games will raise commercial rates some 25% over normal prices., WHEN THE SUMMER OLYMPIC GAMES APPEAR A COUPLE OF MONTHS FROM NOW ON NBC, don't look for those eye-catching Sizzler commercials--on NBC, or on any other network-affiliated station for that [...]

Look, Grandma! You can see Willie Horton from here The only sure winners of November's elections are media firms LIKE children eagerly awaiting Christmas, American media firms look forward to [...]

Growth in the advertising industry is at risk because consumers and 'opinion formers' lack understanding of its economic and social benefits, according to think-tank Credos. Credos, set up by the [...]

There's no presidential race, and Congressional elections aren't happening until November of 2010 -- but spending on political advertising this year could reach more than $1 billion, according to one [...]

Main Story: Groups Adapt '08 Tactics To Next Round Of Races Search advertising isn't new, but anecdotal evidence suggests it's becoming more popular as a political tool. Peter Greenberger, head [...]

As seen on AdAge.com/ whentrainsfly Donaton: Quit blaming young media planners A lot has changed since I first began observing this business nearly 20 years ago, but one thing has [...]

WASHINGTON -- Spending on advertising this year is expected to grow 5.4 percent to more than $152 billion, according to a forecast released today by TNS Media Intelligence, which tracks [...]

The latest round of quarterly station-group earnings results reflect the varied effects of the sharp slowdown in political advertising revenue on the reporting companies. The lone bright spot proved to [...]

Estimates of local political spending upped to $650 million; networks' take drops With a dead-even presidential race and tight congressional races around the country, political spending this year may he [...]

WASHINGTON -- Feb-29 -- (CongressDaily) Former state Sen. Bob Rovner has made a down payment on his announced plan to spend $1.5 million of his own money to win the [...]