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With all due deference to vodka's longstanding market dominance-which now accounts for almost 35% of all distilled spirits sold-drinking patterns do inevitably shift. The question then becomes, what will be [...]

With all due deference to vodka's longstanding market dominance-which now accounts for almost 35% of all distilled spirits sold-drinking patterns do inevitably shift. The question then becomes, what will be [...]

There's a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it the fastest growing category of spirits [...]

Although dwarfed by the relative size of the Bourbon and Canadian whisky markets, Scotch remains one of the standard bearers of the urban consumerism. Its cachet of uncompromised quality, breadth [...]

Americans are rediscovering the affordable elegance and unrivaled complexity of premium gin. Crafted according to a secret blend of aromatics, every brand is endowed with an engaging personality as individually [...]

Anticorruption is now a global concern. Thirty-five years after the United States enacted the Foreign Corrupt Practices Act (FCPA), countries around the world are finally establishing tough antibribery laws, including [...]

One of the keys behind making exceptional cocktails is the concept of sessionability, a term used to describe a drink guests can enjoy throughout an evening without it becoming tiresome, [...]

Offering your clientele a fresh array of spirits on your shelves encourages experimentation and is a proven tactic for bolstering sales. It is especially true now. There are more handmade, [...]

In a country that loves throaty V-8 engines, spicy barbeque and bone-crunching sports, how did a spirit as delicate and nuanced as vodka so thoroughly dominate the limelight? For most [...]

Single malt Scotches are continuing to maintain their solid growth. According to the Beverage Information Group, the segment's sales gained 8.4% in 2011, and followed that up with a 10.7% [...]

As the adage goes, people drink in good economic times and bad. It seems especially true for the American whiskey category, which according to Beverage Information Group grew an impressive [...]

While dwarfed by the relative size of the bourbon and Canadian whisky markets, Scotch remains one of the identifiable standard bearers of the urbane consumer. Its cache of quality, breadth [...]

While dwarfed by the relative size of the bourbon and Canadian whisky markets, Scotch remains one of the identifiable standard bearers of the urbane consumer. Its cache of quality, breadth [...]

The appeal of premium spirits cuts across age and cultural demographic lines. The spirits industry has done a marvelous job positioning premium brands with contemporary consumers. Their allure is undeniable. [...]

Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they're the essential components in most great cocktails and specialty drinks, making them franchise players in [...]

Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they're the essential components in most great cocktails and specialty drinks, making them franchise players in [...]

When it comes to marketing Scotch, intrigue sells. A superior malt with a compelling story line sells better than one draped in medals. Consumers have become jaded to marketing superlatives [...]

THE MAJORITY OF VODKA category growth in 2014 was in the imported segment and smaller, boutique brands. These brands are providing retailers and consumers alike the opportunity to hunt for [...]

A long with the iPhone, whiskey is one of America's most recognizable exports. These days, master distillers from Kentucky and Pennsylvania to Oregon and Tennessee have cracked open hand-selected barrels [...]

With so much attention being lavished these days on the surging popularity of cocktails and premium spirits, it's easy to understand why liqueurs and cordials are frequently relegated as passe [...]

With so much attention being lavished these days on the surging popularity of cocktails and premium spirits, it's easy to understand why liqueurs and cordials are frequently relegated as passe [...]

The chant 'Buy American' can now be heard in bars and cocktail lounges around the globe. According to the Beverage Information Group, Bourbon is one of the bankable beverage trends [...]

Yesterday's inventors toiled away in workshops, painstakingly designing, building, testing, and refining their creations. In contrast, tomorrow's inventors will spend their days writing descriptions of the problems they want to [...]

[ILLUSTRATION OMITTED] Brandy is the most prestigious spirit on the shelf. Few products immediately conjure aspirational images of prosperity and sophistication, or so ably illustrate the concept of affordable luxury [...]

As Generations of mixologists will attest, liqueurs provide the heart and soul of most notable cocktails. Their brilliant flavors and lush, satiny, textured bodies render them capable of tempering the [...]

[ILLUSTRATION OMITTED] The first sniff, sip and swallow will quickly reveal why 100% blue agave tequilas are so tremendously popular. Ounce for ounce, these ultra-premium tequilas are comparable in quality [...]

While bourbon and Scotch get more press, Irish whiskies have quietly become the fastest growing barrel-aged spirit in America. According to Adams Liquor Handbook 2007, sales of the classy import [...]

A cocktail needs several attributes to succeed, but none is more important than possessing a thoroughly engaging flavor. Cocktails are all about integrating layers of flavors to create an unbeatable [...]

[ILLUSTRATION OMITTED] Life wasn't always so glamorous for American whiskey, however, after World War II and into the 1950s, the category's popularity in the U.S. was preeminent. President Truman started [...]

These are the best of times for distilled spirits. Over the past five years, sales in the U.S. have risen 17.5% to 176.6 million 9-liter cases, according to Adams Handbook [...]

In Mexico, they're referred to as Tequila Puro, while in the United States we know them as 100 percent agave tequilas. The first sip of these luxurious spirits quickly reveals [...]

Liqueurs are formulated to deliver a concentrated burst of flavor, and as any casual lounge observer will confirm, flavor is what consumers are looking for today. With few exceptions, liqueurs [...]

If you had only one opportunity to pass on three pieces of advice to a rookie bartender about making cocktails, what would they be? In other words, based on your [...]

Hold off on the obituaries. It's true that the gin category declined slightly in 2005, in a year when other white spirit categories showed significant gains. But even so, gin [...]

In Mexico, it is referred to as Tequila Puro. In the U.S., we know them as 100% agave tequilas. They have captivated the imagination of the American drinking public and [...]

With the holiday selling season upon us, there's no better time to discuss retail strategies that might help trade up customers to superpremium spirits. Especially now, when consumers are inclined [...]

Wanna start a fight? Start a discussion about bar design with a group of restaurant beverage professionals and see what happens. It's a contentious topic that can bring serious folk [...]

Liqueurs have been instrumental in the ongoing renaissance of the cocktail. With few exceptions, they're the essential flavor components in most great cocktails and specialty drinks, making them franchise players [...]

Sales of rum last year continued soaring skyward, posting increases of 6.6% to about 20.8 million 9-liter cases nationally, according to Adams Beverage Group Research. In the control states, the [...]

The term 'bar chef' has entered our lexicon. Not limited to just chefs, the term is best applied to those who venture behind the bar, bringing the flavors of the [...]

As anyone remotely associated with the beverage alcohol industry already knows, vodka has clicked with consumers in a big way. The category dominates the spirits landscape, with vodka consumption now [...]

With the growth and acceptance of Mexican restaurants in the U.S. continuing to rise, and with the Mexican population exploding throughout the nation, it's no surprise that beverages from south [...]

Sales of brandy & cognac have registered increases for 10 consecutive years, with the latest stats for 2003 showing a 2.6% gain to more than 9.9 million 9-liter cases nationally, [...]

KEEPING A FINGER on your bar's financial pulse is accomplished, to a degree, by analyzing your cost percentages, or what in bar jargon is referred to as 'pour cost.' Pour [...]