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In this article, we delve into the strategic decision-making process (SDMP) within the context of new product development (NPD), exploring the nuanced interplay between intuition and rationality as key drivers in product innovation. It investigates how top and middle managers in multinational corporations' subsidiaries in The Netherlands navigate the tension between intuitive and rational decision making to enhance the effectiveness of NPD initiatives. Through 15 semistructured interviews, the research identifies six key influencing factors: personality characteristics, cognitive styles, experience, environmental forces, organizational resource constraints, and the strategic importance of decisions. It reveals two distinct integration patterns, intuition–rationality and rationality–intuition, and three latent dimensions influencing decision making: feeling affirmation, experience-based judgment, and holistic information processing. The findings underscore the critical role of integrating intuition and rationality in improving decision-making quality within NPD, particularly in terms of time efficiency, creativity, and persuasion power. This article significantly contributes to the SDMP literature by demonstrating the complex conditions under which intuition and rationality can be seamlessly integrated to achieve superior outcomes in product development, promoting a holistic approach to decision making that is pivotal for innovation and strategic competitiveness in new product initiatives.

The aim of this article is to study the impact of social media engagement and public attention on Pfizer during the COVID-19 pandemic. Our study focuses on Twitter to investigate Pfizer's social media activity and engagement during the pandemic. We analyze different social media engagement metrics, such as conversation rates, speed of information diffusion, and public approval ratings. In addition, we use Google Trends to track changes in public attention toward pandemic-related keywords like “COVID-19” and “COVID-19 booster shot” and examine their relationship with Pfizer's stock returns. Our findings suggest that social media engagement during the pandemic had a significant positive impact on Pfizer's returns. Furthermore, we show that, while high levels of public attention toward COVID-19 and COVID-19 booster shot negatively impact Pfizer's returns, social media engagement has a positive incremental effect on the company's returns during periods of heightened public attention.

Crowdfunding campaigns have emerged as a vital financing alternative for sourcing financial resources for new projects in recent years. However, risks in the postcampaign phase remain largely hidden and warrant concern. This article aims to illuminate the reasons and extent of potential delays in the fulfilment phase of reward-based crowdfunding campaigns, which may encompass activities such as procuring products, receiving shipments, and organizing orders. We gathered data on 1567 novel technology projects successfully funded between 2009 and 2017 and employed web scraping and text mining techniques to analyze and extract valuable insights. Subsequently, we investigated the effects of linear, interaction, and quadratic functions. Our results reveal that project and operational complexities significantly contribute to reward delivery delays, with an inverted U-shaped relationship existing between the number of updates and manufacturing operational complexities. This article augments the crowdfunding literature by shedding light on the potential challenges in the fulfilment phase of reward-based crowdfunding campaigns and exploring the impact of project and operational complexities on the crowdfunding campaigns of new technologies. Furthermore, the article's novelty lies in the unique methodological approach and database construction.

In this article, we investigate the role of artificial intelligence (AI) as a strategic catalyst for sustainable entrepreneurship, focusing on the twin transition to sustainable and digital economies. By analyzing AI patents and identifying key thematic clusters around sustainability issues, the research illustrates the AIs potential as both a technological and strategic asset in advancing sustainable development goals. The findings offer a novel perspective on how AI facilitates sustainable business practices and innovation, emphasizing its critical role in bridging technology and sustainability. This comprehensive analysis contributes to the theoretical landscape and offers practical insights for scholars, practitioners, and policymakers, highlighting AIs transformative impact on achieving global sustainability goals through entrepreneurial initiatives.