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This research advances the understanding of the usability of marketing case study modules in the area of interactive web-based technologies through the assignment of seven interactive case modules in a Principles of Marketing course. The case modules were provided for marketing students by the publisher, McGraw Hill Irwin, of the "Marketing" textbook by Grewal and Levy (2010). Using a survey instrument, the study examines student perceptions of how useful the interactive modules are in students' learning of the selected marketing concepts, how difficult/easy it is for students to use the modules, and how helpful the module assignments were in receiving a better course grade. The results indicated that students perceived that the modules were easy to use and useful in learning of the marketing concepts. The number of completed modules increased students' actual course grade and module assignment grade. On an average, students indicated that the ideal number of interactive modules was seven in a semester. In addition, students' class attendance was positively correlated with their grades. Lastly, females achieved a higher average module assignment grade than males did. (Contains 1 table.)

Like any business, universities realize the importance and relevance of customer satisfaction that leads to customer recommendations, which is vital to their long-term success, survival, and growth. This study examines university students’ satisfaction with various aspects of their college learning experience, recommending a university as measured by Net Promoter Score (NPS), and the influence of factors related to student satisfaction on the likelihood of recommending the university. The survey results, based on 220 responses from current students, identify students’satisfaction with the factors included in the study, where students had the highest satisfaction with the attribute ‘feeling support by faculty and staff.’The study also found that the NPS is -0.40, indicating that students are not likely to recommend this university to other potential students, where NPS varies by gender, class level, and major. In addition, a regression analysis identifies factors to predict the likelihood of recommending this university. These findings offer insights to university administrators for designing strategies to improve student satisfaction and procure recommendations. [ABSTRACT FROM AUTHOR]

Purpose: In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution. However, because of their unique service characteristics, universities' branding attempts may not always result in success. The aim of this paper is to present a brand ecosystem framework in order to develop branding strategies for colleges and universities. Design/methodology/approach: The key elements of the framework include: student experiences as the driving force of the university branding strategies, academic services as the core value creation activities in delivering student learning experiences that are co-created with students and faculty, and supporting activities that are important in creating the core value. Findings: The framework suggests that both core and supporting value-creating activities are dynamically inter-related and work jointly in creating student learning experiences, and ultimately, a strong university brand. Originality/value: The paper presents the crucial elements and the relationships among them for building successful brands in higher education. (Contains 1 figure.)

Purpose: This study aims to examine the potential effects of the gender similarity between the presenter and evaluator on the presentation evaluation scores obtained with an evaluation form. Design/methodology/approach: The data were collected from marketing students at two universities in the USA. A rubric and separate survey instrument were used to capture student presentation evaluation scores and perceptions of gender differences in various aspects of presentation quality. Findings: Findings indicate that gender of evaluators or presenters did not have any significant effect on presentation scores. The survey of student perceptions of gender effect on student presentations indicate that while female students seem to be perceived as better presenters than male students, the study found no consistent patterns of gender effect on presentation evaluations. Research limitations/implications: Only four evaluation criteria were used to measure presentation quality. Originality/value: The results of this exploratory study uses the actual presentation evaluations and survey of student perceptions suggesting that student inputs can be included for grading without any concern of gender bias on grading. (Contains 2 tables and 2 figures.)

Purpose: The whole process of reviewing and redesigning curricula is an exercise in managing change. Given the multiple stakeholders in the educational enterprise, the many forces that impact upon those enterprises, and the organized and complicated activities in which those enterprises engage, the management of curricular change can be a daunting challenge. The purpose of this paper is to suggest that this challenge can be met by adapting and applying knowledge and techniques from the discipline of organizational development and change (ODC) and by including student feedback as an important source of diagnostic input in the change process. Design/methodology/approach: A process used in one American school of business for incorporating meaningful student input into the curriculum review and planning process is described. The paper reports on the use of a student survey and student focus group to generate feedback in two areas of the college's curricular concerns: the structure, operation, and impact of an introductory business course offered in the first year of the undergraduate experience; and second, the potential addition of majors, minors, and a course requirement in the business school's curriculum. The paper explains how the survey and focus group were used, summarizes the results provided by each diagnostic venue, and discusses how the diagnostic information is currently being used in the college's curricular design process. Findings: It was recognized that there are many drivers of curriculum development, most importantly the needs and desires of employers for educated people who have the skills and competencies that can help their organizations survive and succeed. Employers constitute the ultimate marketplace for the output of educational institutions. Originality/value: It is hoped that this example application of ODC techniques for diagnosing the need for curricular change will stimulate others to embrace ODC as they think about the broader issues of change in educational institutions, and in responding to needs for curricular change. (Contains 2 tables, 2 figures, and 9 notes.

Copyright of Yeni Üroloji Dergisi is the property of Ali Ihsan Tasci and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

INTRODUCTION Companies have had to respond to changing conditions throughout recorded history. However, the pressure on management to improve organizational performance has grown significantly over the past two decades due […], This paper examines the experiences of ISO 9000-certified companies in Turkey with regard to their reasons for implementing ISO 9000 standards; difficulties faced in implementing the standards; and the impact of the ISO certification on business performance measures. The study found that ISO 9000 is a recent but a growing phenomenon among the Turkish firms of all sizes, but it was more common among manufacturing firms and the firms with lower exports. The results showed that improving organizational performance and product were the most important motives for seeking ISO 9000 certification followed by market and customer related motives. The most difficult problems faced by the Turkish firms when implementing the ISO 9000 standards were too much bureaucracy and paperwork, understanding the standard requirements, and high cost of certification. The results also showed that ISO 9000 had the most impact on management and human resource related factors, followed by organizational effectiveness, customers, and had the least impact on financial and market factors. These findings indicate that the most significant benefits the Turkish firms received from implementing ISO 9000 standards were internal.

Copyright of Online Turkish Journal of Health Sciences (OTJHS) / Online Türk Sağlık Bilimleri Dergisi is the property of Oguz KARABAY and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aims to investigate (1) whether the perception of gender-based food stereotypes exits among millennial consumers of two different cultures and (2) the impact of gender and culture on the relationship between gender-based food stereotypes and food consumption intentions. The data was collected from college students in Turkey and the U.S. The results show that respondents perceive certain foods as masculine and feminine, but the degree of masculinity or femininity and food consumption intentions differs by gender and country. The findings of this research can help global marketers to design strategies for food products. [ABSTRACT FROM AUTHOR]

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special attention. Implications for university management and stakeholders are discussed. [ABSTRACT FROM AUTHOR]

Research on personal branding has recently gained momentum as various factors have gained importance in building personal branding. Higher education provides an environment where students build knowledge and skills to elevate their marketability. This study examines the student perceptions of the importance of various aspects that help them build their personal brand and to what degree they perceive ready and/or made ready by their higher education institution. Data were collected at two universities in the Central and Mid-Atlantic regions of the U.S. The findings confirm the existence of differences in the perceptions of importance and performance in creating student personal brands. [ABSTRACT FROM AUTHOR]

The main objective of this study is to examine millennial perceptions of gender effects on service quality across four different cultures. Specifically, the study examines gender helpfulness and service quality as perceived by male and female millennials from different cultures. The effects of service gender stereotyping were evaluated for male and female oriented services. The results showed that with some exceptions, millennials seem to have similar perceptions regarding genderhelpfulness and service quality across cultures, which shows millennial perceptions are similar even with cultural differences. [ABSTRACT FROM AUTHOR]