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1. Event marketing takes center stage: in Poland, events large and small are playing an increasingly important role in the marketing mix

Author

Piesiewicz, Justyna

Subjects
Marketing mix -- Analysis, Event marketing -- Surveys -- Laws, regulations and rules, Government regulation, Business, general, Business, Human resources and labor relations
Abstract

At any time, but especially in difficult financial times, companies try to find more effective and innovative ways to reach their target groups besides advertising. Organizing, sponsoring or otherwise participating [...]

Published
2010

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