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24 results on '"Peter, J. Paul"'

15. The pharmaceutical industry and European Community integration

Author

Chaudhry, Peggy, Dacin, Peter, and Peter, J. Paul

Subjects
Pharmaceutical industry -- Economic aspects, Business, Business, international, European Union -- Economic policy
Abstract

Managers in the European pharmaceutical industry believe they do not have enough control over pricing policy, and that regulatory bodies have a greater say in determining prices. If prices are not unified within the European Community (EC) this could exacerbate the threat from parallel imports. Governments throughout the EC have been attempting to reduce pharmaceutical costs in their health budget and have thus fostered parallel imports. Rationalization is a complex issue, since keeping plants open may bring benefits through closer links with government over health service policy.

Published
1994

16. Improving the measurement of service quality

Author

Brown, Tom J., Churchill, Jr., Gilbert A., and Peter, J. Paul

Subjects
Customer service -- Evaluation, Quality control -- Management -- Evaluation, Retail industry, Support services, Company business management, Customer service, Quality control, Management, Evaluation
Abstract

SERVQUAL, which involves the calculation of the differences between expectations and perceptions on a number of prespecified criteria, is currently the most popular measure of service quality. However, there are [...]

Published
1993

17. ....MEASUREMENT ABSTRACTS.

Author

Peter, J. Paul, Olson, Jerry, Ray, Michael L., Ryan, Michael J., Sawyer, Alan G., Silk, Alvin J., Smith, Ruth A., Yavas, Ugur, and Riecken, Glen

Subjects
EMPLOYEE participation in management, JOB enrichment, EXECUTIVES, RELIABILITY (Personality trait)
Abstract

The article provides abstracts of marketing articles, including "Industrial Salesforce Job Satisfaction," by Ruth A. Smith, and "Extensions of King and Summers' Opinion Leadership Scale: A Reliability Study," by Ugur Yavas.

Published
1982
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19. An Exploratory Analysis of Perceived Learning Dimensions in an Experiential Learning Situation.

Author

Corto, Samuel C. and Peter, J. Paul

Subjects
EXPERIENTIAL learning, INTERPERSONAL relations, MANAGEMENT, FACTOR analysis, INTERPERSONAL communication, LIFE skills education, PRINCIPAL components analysis, LEARNING, MULTICOLLINEARITY, TEACHING methods
Abstract

This study investigated the underlying learning dimensions involved in an experiential learning situation designed for developing interpersonal skills. Learning dimensions were empirically determined using a principal components analysis and the factor scores from this analysis were subsequently regressed against an overall perceived learning measure. The results indicated that four conceptually interpretable dimensions were significantly related to overall perceived learning. [ABSTRACT FROM AUTHOR]

Published
1976
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20. MEASUREMENT SCALES, PERMISSIBLE STATISTICS AND MARKETING RESEARCH.

Author

Peter, J. Paul and Dacin, Peter A.

Subjects
MARKETING research, STATISTICS
Abstract

Examines the relationship between measurement scales, statistics and marketing research. Applicability of parametric statistics only for data from ratio and interval scales; Restrictive effects of level of measurement on statistical selection and interpretation; Criticisms on the typology and assumptions of measurement scale theory.

Published
1991

21. EXTERNAL VALIDITY?

Author

Olson, Jerry C. and Peter, J. Paul

Subjects
MARKETING, MARKETING research, PHILOSOPHY
Abstract

Focuses on the philosophy of scientific validity in marketing. Distinction between the statistical conclusion, internal, construct, and external types of validity; Generalization of theoretical meaning; Focus on external validity.

Published
1984

24. …. Measurement Abstracts

Author

Peter, J. Paul, primary, Olson, Jerry, additional, Ray, Michael L., additional, Ryan, Michael J., additional, Sawyer, Alan G., additional, and Silk, Alvin J., additional

Published
1983
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