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Health communication is evolving with every passing hour, so are the channels of communication. It is a budding field encompassing 'advancing digital media'. It can be envisioned as a land mine of gold which is yet to be explored. It has emerged as an effervescent and imperative field of study outlining the impact of roles played by human communication as well as digital communication in the arena of health care and health promotion. It is a vital area of research because it investigates the role different channels of communication play through different mediums. With the aim to create behavioural changes in respect to health promotion and health care and improve reach and accessibility. Such communication is inquiry based which begins with identification of the problem, examining the problem and helping in enhancing the quality of the approach towards dealing with the problem. This is an embryonic field involving analysis of various models and techniques of communication particularly digital mediums of communication. It is an interdisciplinary forte involving multiple disciplines that work in close association to bring about a change in the health domain. This paper is a secondary research paper tracing the roots of evolution of digitalisation of health communication. Highlighting the role of digital media in promoting health communication in India. Paper further talks about digitalisation of health communication from where it started, where we stand today and what the future looks like. [ABSTRACT FROM AUTHOR]

The present research is focused on the study of relationship between self-esteem and personality trait narcissism with Facebook addiction. The Total number of research participants was 355, 124 participants were men and231 participants were women. The age range of the people who participated in the study was 14 - 45 years (Mean Age =23.9). Participants who had a Facebook account and were at least matriculate were included. Results showed that participants with low self-esteem were more prone to Facebook addiction than those with high self-esteem and those with higher narcissism trait were more prone to Facebook addiction in comparison to those with low narcissism. The results further established that 15.1% of variance in face book addiction is explained by narcissism and 12.2% of variance in Facebook addiction is because of self-esteem. Gender had no significant effect on the level of Facebook addiction. [ABSTRACT FROM AUTHOR]