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This study analyzes Instagram content using the hashtag #dirumahaja during the COVID-19 pandemic as part of a campaign to curb virus transmission. It examines how the hashtag conveyed messages to the public. The research focused on Instagram users who posted content with the hashtag in March 2020, using a qualitative descriptive method to explore message dissemination. Findings indicate the AISAS model effectively explains the process, where audiences search for information and share experiences, creating word-of-mouth and virality. This sharing fosters greater public satisfaction and compliance with the campaign's appeal [ABSTRACT FROM AUTHOR]

Through cyberpragmatics outlook, this study explores the persuasive speech act techniques utilized by online fashion vendors during live e-commerce sessions. The study investigates how sellers utilize persuasive strategies in digital communication to influence consumer behavior and increase revenue. A mixedmethods approach is employed so that the research combines qualitative content analysis of live selling sessions with quantitative measures of engagement and conversion rates. Important discoveries show that sellers frequently use a combination of assertive, expressive, directive, commissive, and phatic speech acts, which are adapted to the dynamic and interactive nature of real-time e-commerce platforms. The implications for both sellers and digital marketing strategists underscore the importance of adaptive communication techniques in enhancing consumer engagement and optimizing sales outcomes. Furthermore, the persuasive strategies emphasize the importance of using visual aids, real-time client engagement, and personalized marketing tactics. This research contributes to the understanding of digital persuasion in e-commerce and offers insights into the evolving landscape of online retail communication. [ABSTRACT FROM AUTHOR]

Copyright of Kembara: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya is the property of Universitas Muhammadiyah Malang and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

: Social control mechanisms are important for addressing drug abuse issues, not only to prevent drug use, but also to support individuals on their path to recovery. Therefore, this article discusses the mechanism of social control in dealing with the phenomenon of drug abuse, as well as aiding users in their journey towards recovery in Malaysia. This study employs a qualitative and content analysis approach, utilising data from various sources, including journals, articles, and book chapters. The discussion of the study found that social control mechanisms and incentives can support long-term recovery and prevent relapse when social control agents play a significant role. In this regard, persuasive and coercive social control, as mechanisms, and sanction, as well as incentives, as instruments, are often used to promote positive behaviour in alignment with societal values and norms. These are enforced by social control agents such as friends, family, community, law enforcement, legislative systems, and social service agencies. These agents work collaboratively to encourage recovery and prevent relapse. Hence, this article contributes to a better understanding of the potential of social control as a mechanism to support recovery from drug abuse in Malaysia. It also emphasizes the importance of a robust support system in helping individuals maintain positive behaviours and avoid relapse. [ABSTRACT FROM AUTHOR]

Bad habits among students of higher education institutions is an important and growing issue in modern society. Bad habits may not seem so critical at first, but over time, they will develop into serious issues that cannot be ignored. If left unchecked, this habit in modern society can pose a major threat to individual well-being, public health, and economic stability. The importance of smartphone and Internet use has contributed to the increase in behavioral addictions, such as gaming, social media, and Internet use disorders, as well as facilitating substance abuse, including alcohol. In addition, modern lifestyles often lead to bad habits such as excessive consumption of fast food and lack of physical activity, which contribute to chronic health problems and mental stress. Concerns about the negative effects that may arise from these bad habits are increasing, including the impact on individual well-being that affects learning performance. This study aims to examine the needs and difficulties of students in controlling their bad habits, that are useful for developing a mobile application that uses persuasive techniques to empower students in overcoming those bad habits. This study applies the Waterfall Model as an application development methodology. The needs analysis phase examines the problems of bad habits faced by students, including smartphone addiction, internet use disorders, and lack of physical activity. The design of the Indomitable Application will emphasize functions that are important in supporting users to control bad habits, including progress trackers, reminders, and motivational elements. Testing and integration will ensure the effectiveness and usability of this application in real use situations. This study emphasizes the importance of overcoming bad habits among students of higher education institutions and offers innovative solutions through the Indomitable Application that uses persuasive techniques. The contribution of this study provides the necessary support and empower students in achieving better well-being. It is hoped that this application can provide the necessary reinforcement to students in facing the challenges of their bad habits, as well as empowering them to achieve better health and well-being in university life and after graduation. [ABSTRACT FROM AUTHOR]

Copyright of Sexuality, Gender & Policy Journal is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Larq Journal for Philosophy, Linguistics & Social Sciences is the property of Republic of Iraq Ministry of Higher Education & Scientific Research (MOHESR) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Stories have been shown to be engaging and aid the comprehension and retention of information. However, the persuasive power of storytelling is well-recognized. Is this an inherent property? Can a narrative be constructed that helps people engage with information but does not persuade them? We presented participants (n = 1309) with information about a fictional new drug and asked them whether they would license it on the basis of this. All saw the same information, in either a bullet-pointed list or as a ‘process narrative’—a journalist’s ‘journey of discovery’, designed to avoid persuasive language. Participants rated the narrative format a little more engaging than the non-narrative (p = 0.033, d = 0.12) and remembered the information in it slightly better (p = 0.040, d = 0.11). They did not rate the narrative version as more persuasive, but those reading it were on average more opposed to licensing the drug than those reading the non-narrative (p < 0.001, d = 0.18). Based on participants’ responses to other questions, we speculate this may be owing to the increased salience of risks of the drug, arising from subtle differences in wording. Thus, while narratives may have useful properties, they must be carefully constructed to avoid unintentional effects.

This article is dedicated to the analysis of the role and importance of the argument of procedural acts in criminal proceedings. The article highlights the importance of persuasive argumentation and motivation of procedural acts in each phase of the criminal proceedings. Argumentation is seen as a prerequisite for a fair and legal trial and therefore contributes to the transparency of justice. Any procedural act issued in the course of criminal proceedings in each particular case should be a logically and structurally sound act containing a full analysis of the legal position of the person issuing it as well as an assessment of the existing evidence. Therefore, the reasoning, in itself, contributes to the validation of any act issued in the framework of the criminal proceedings considered as a whole.

The Yogyakarta government established the COVID-19 Task Force, involving various organizations, to effectively communicate with the public during the pandemic. Employing a persuasive communication model, the task force integrates the heart communication theory and utilizes techniques such as association, participation, and fear arousal. The study aims to identify this persuasive communication model's effectiveness for pandemic control. Utilizing a qualitative approach and case study methodology on the Yogyakarta COVID-19 Task Force, data collection involved interviews, observations, and documentation. The results reveal a hub-patterned organizational communication model, centered around the head of the COVID-19 Task Force, facilitating coordination. Techniques like association, participation, and fear arousal are applied to persuade the public to adhere to health protocols. Additionally, the task force incorporates the heart communication theory among field teams to manage emotions, fostering sympathy and empathy for disaster-affected populations. This approach ensures cautious communication to prevent conflicts within the community, contributing valuable insights for future disaster management strategies. This article contributes a tailored persuasive communication model for the COVID-19 Task Force, offering practical insights into effective strategies, emotional intelligence integration, and organizational communication. The focus on Yogyakarta's local context enhances the relevance of the findings, serving as a valuable resource for policymakers and disaster management teams in shaping future communication strategies. [ABSTRACT FROM AUTHOR]

Persuasive content in online news contains elements that aim to persuade its readers and may not necessarily include factual information. Since a news article only has some sentences that indicate persuasiveness, it would be quite challenging to differentiate news with or without the persuasive content. Recognizing persuasive sentences with a text summarization and classification approach is important to understand persuasive messages effectively. Text summarization identifies arguments and key points, while classification separates persuasive sentences based on the linguistic and semantic features used. Our proposed architecture includes text summarization approaches to shorten sentences without persuasive content and then using classifiers model to detect those with persuasive indication. In this paper, we compare the performance of latent semantic analysis (LSA) and TextRank in text summarization methods, the latter of which has outperformed in all trials, and also two classifiers of convolutional neural network (CNN) and bidirectional long short-term memory (BiLSTM). We have prepared a dataset (±1700 data and manually persuasiveness-labeled) consisting of news articles written in the Indonesian language collected from a nationwide electronic news portal. Comparative studies in our experimental results show that the TextRank–BERT–BiLSTM model achieved the highest accuracy of 95% in detecting persuasive news. The text summarization methods were able to generate detailed and precise summaries of the news articles and the deep learning models were able to effectively differentiate between persuasive news and real news. [ABSTRACT FROM AUTHOR]

Understanding how to design engaging unguided digital health interventions is key in our ability to utilize digital tools to improve access to care. Therapeutic persuasiveness (TP) is a design concept that relates to how the digital intervention features as a whole should be designed to encourage users to make positive changes in their lives, while reducing the experienced effort required from them to engage in these activities. In our previous work, we examined the user traffic of publicly available programs, finding programs' TP quality to be a reliable, robust, and stable predictor of real-world usage; however, these findings have not been subject to experimental manipulation in a controlled trial. The current study examined the impact of TP quality in digital parent training programs (DPTs) aimed at treating child's behavior problems. We conducted a pilot randomized controlled trial comparing two interventions that utilize the same evidence-based content of established DPTs, but that differ in terms of the quality of TP (standard: DPT-STD; enhanced: DPT-TP). Altogether, parents from 88 families who have a child with behavior problems were enrolled in the study. Compared to DPT-STD (n = 43), participants allocated to DPT-TP (n = 45) used the program significantly more (ps

The purpose of this study is to carry out an analysis of the investiture speech of Rodrigo Chaves Robles, delivered after taking office as the 49th President of the Republic of Costa Rica, on May 8, 2022. To this end, we will follow a personal methodology that, even with its limitations and without having to be considered exclusive, lends itself effectively to achieving our objective. In this way, it will be possible to observe the dynamics of the political, social and linguistic dimensions and, on the other hand, it will be possible to observe the inclusion in the text of different semantic-pragmatic resources and rhetoricaldiscursive strategies that entail an evident persuasive perlocutionary intention of the addressee. [ABSTRACT FROM AUTHOR]

In PHP Galen presents four kinds of premises: scientific; dialectical; rhetorical; and sophistical. According to Galen, the rhetorical premises are classified as based on external witnesses, opinions and are only persuasive (πιθανόν). In PHP II 5.20 Chrysippus uses pithanon to defend the truth that the heart is the seat of thought. Galen criticizes Chrysippus and his followers for using the rhetorical premises to support the doctrine that the heart is the commanding centre of the soul (ἡγεμονικόν). This research addresses the occurrences of pithanon in PHP and how Galen argues against Chrysippus defending the thesis that pithanon cannot produce knowledge. [ABSTRACT FROM AUTHOR]

Addressed to professionals and researchers, this article proposes a reflection on the issues and risks associated with certain uses of labels that allow qualification of tested, promoted or contested pedagogical practices and interventions in science education. Often paired in dichotomies, these labels are here presented as sometimes generating credibility problems for research efforts that invoke them, as well as misunderstandings and prejudices when imprudently invoked in teacher training. The article thus proposes an original, dichotomous, and functional formula for characterizing educational efforts, drawing on the ordinary difference in everyday language between persuasion and conviction. [ABSTRACT FROM AUTHOR]

Communication is one of the most important human actions that enables him to convey his desires and needs to others. Communication can be called the process of understanding and understanding, which in terms of process refers to all speech, writing and action (motor-non-verbal) activities that are used to convey the meaning and meaning from one person to another person, group or ... another. Verbal communication in literary works in the form of characters' conversations with themselves, God or others pursues goals and functions. Hadigheh Sanai, as one of the most prominent mystical and educational works of Persian language, is one of the works in which the theological communication presented in it pursues special educational and social goals, etc. This study intends to explain the social functions of verbal communication by examining the verbal communication of Hadigheh Sanaei in a descriptive-analytical method. The study of Hadith's verbal communication indicates that in most of the verbal communication presented with the dominant audience of this work, ie others, educational and social goals such as providing advice and awareness to the audience and enjoining the good and forbidding the evil through persuasive, referential maps And the literary language is followed.

Heart disease is stated as the world's biggest killer. The risk factors of this deadly disease are due to some bad habits such as being overweight, bad eating diet, smoking, assumption of alcohol, etc. Nevertheless, patients can live a healthy lifestyle if they have the proper guidance of persuasive-emotional featured technologies. In line with this, this study focuses on developing an emotional-persuasive habit-change support mobile application called BeHabit to improve heart disease patients’ lifestyles. Persuasive-emotional features are two different features that are integrated with BeHabit to distinguish this application from the existing ones. The proposed system is designed, implemented, tested, and evaluated by 10 users. In conclusion, the users are satisfied to used BeHabit to change their bad habits. Emotional and persuasive features that are integrated into BeHabit are the key to help patients to change their bad habits. BeHabit and the integrated feature can be used as a guideline for healthcare developers and providers for the improvement of mHealth services.

Persuasive content in online news contains elements that aim to persuade its readers and may not necessarily include factual information. Since a news article only has some sentences that indicate persuasiveness, it would be quite challenging to differentiate news with or without the persuasive content. Recognizing persuasive sentences with a text summarization and classification approach is important to understand persuasive messages effectively. Text summarization identifies arguments and key points, while classification separates persuasive sentences based on the linguistic and semantic features used. Our proposed architecture includes text summarization approaches to shorten sentences without persuasive content and then using classifiers model to detect those with persuasive indication. In this paper, we compare the performance of latent semantic analysis (LSA) and TextRank in text summarization methods, the latter of which has outperformed in all trials, and also two classifiers of convolutional neural network (CNN) and bidirectional long short-term memory (BiLSTM). We have prepared a dataset (±1700 data and manually persuasiveness-labeled) consisting of news articles written in the Indonesian language collected from a nationwide electronic news portal. Comparative studies in our experimental results show that the TextRank–BERT–BiLSTM model achieved the highest accuracy of 95% in detecting persuasive news. The text summarization methods were able to generate detailed and precise summaries of the news articles and the deep learning models were able to effectively differentiate between persuasive news and real news.

The current research aims to reveal the level of mastery of Arabic language teachers at the secondary stage in the methods of developing persuasive writing skills among first-year secondary students. To achieve such a goal, the research materials and tools have been prepared, which consisted of: a list of persuasive writing skills appropriate for first-year secondary students, a list of methods for developing persuasive writing skills among students, a note card for methods of developing persuasive writing skills, then make sure of the stability and validity of those tools, then choosing the study sample is among the Arabic language teachers teaching Asir in the Kingdom of Saudi Arabia. The study sample consists of (20) teachers in the first grade of secondary school. Then, the research tool has been applied. The researchers have used the descriptive approach for its relevance to the nature of the research. Then, the statistical analysis has been carried out using the SPSS program. Furthermore, the process of analyzing and interpreting the results has been carried out and followed by providing recommendations and research suggestions. The results of the study show a list of persuasive writing skills suitable for first-year secondary students, a list of methods for developing persuasive writing skills among first-year secondary students, and a low level of mastery of Arabic language teachers at the secondary level in methods of developing persuasive writing skills. [ABSTRACT FROM AUTHOR]

This research departed from the author's interest in the design of medicinal herb product (thereafter called jamu) packaging coming from Madura Island having verbal and visual persuasive messages leading to exoticism esthetics. Persuasion through sexuality exoticism esthetics often appears when medicinal herb product is intended to men and women who want to achieve harmonious relationship biologically. Medicinal herb product (jamu) promoted through verbal and visual persuasion delivered via packaging design media can be attractive and tempting, so that consumers buy it to be consumed. The uniqueness of sexual vulgar exotic persuasive message in the packaging of medicinal herb product is important to be studied in-depth. This research focused on the design of jamu packaging leading to sexuality exoticism produced in Madura, the sample jamu produced in Bangkalan, Sampang, Pamekasan, and Sumenep Regencies. Data was obtained through observation, documentation, and online literature, the results of which were combined through triangulation process and analyzed using Jean Baudrillard's trans-aesthetic theory stating that design contains sign and symbolic values. The result of research showed that the design of jamu packaging in Madura functioning to improve stamina intended to husband-wife couple contain exoticism trans-aesthetic value. The values contained in the packaging design are: (1) sign value consisting of: (a) the use of packaging as product container, as jamu information and promotion media, (b) buying jamu product to be consumed generates spirit to do some activities, (c) packaging design contains modernity sign to the consumers of jamu, and (3) symbols of power, sturdiness, harmony, enjoyment, and satisfaction to consumers. This persuasive strategy is considered to be able to attract the public's interest, most of which come from middle-class economy who like to imagine momentary enjoyment. [ABSTRACT FROM AUTHOR]

Websites are a form of digital media that is favored because it can reach a wide audience, and the number of users of the internet is constantly increasing. In Indonesia, the number of internet users in 2019 had reached 73.7% of the total population of Indonesia, approximately 196.71 million internet users out of a total of 266.91 million Indonesian people. The website is also used as a medium for electronic transactions (e-commerce websites), to carry out various types of business transactions, in the arena of both goods and services. The purpose of this research was to develop an e-commerce website that was designed using page layouts, text elements, graphic elements, and other elements that can increase the persuasive power of the website. The web development life cycle (WDLC) development model was used, which divides the development stages into five steps, namely: (1) planning; (2) analysis; (3) design and development; (4) testing; and (5) implementation and maintenance. An e-commerce website was produced that comes equipped with persuasive elements. The average score from the assessment by material experts and media experts was 4.71 and 4.70, respectively (both from a scale of 1-5), indicating that the e-commerce website is of high quality. [ABSTRACT FROM AUTHOR]

This article is an investigation into persuasive radio discourse (advertising) and the extent of the phenomenon of media communication through the radio press, presenting the various discursive and situational brands spotted on airwaves. We performed audio monitoring and considered, from a linguistic point of view, the radio advertisement broadcast on Viva FM Radio Station. The corpus that was the basis of our research is made up of transcribed speech fragments and we want the linguistic investigation achieved through our research to stimulate the development of new studies. [ABSTRACT FROM AUTHOR]

The development of communication technology coupled with the proliferation of social media has changed the paradigm of communicating in today's society. The formation of a virtual society has also made it possible for humans to become whatever they want in cyberspace. Social media in this case has full control over the social reality of society. In the context of the syringe theory, this phenomenon shows that social media users are helpless in the face of a variety of social media content milling about on social media. This helplessness then becomes the potential for the formation of new social constructs in society. Like a double-edged knife, the convenience offered by social media also coincides with the emergence of new social problems such as hate speech and attitudes of intolerance that are expressed through the various content and features available on social media. Although only expressed through social media, hate speech and intolerance on social media also have an impact on the social life of the community and even form a new social reality and construct in society.

Abstract This article explores the semiotics of CV's Instagram content. Huni Raya is a medium of advertising travel services that it offers to internet users / to obtain consumers. This research aims to uncover the persuasive meaning of CV Instagram posts. Huni Raya to attract tourist consumers to Bromo. This research included qualitative research using John Fiske's semiotics theory. The analysis unit studied is a persuasive message in a CV Instagram post. Huni Raya, Representative from the point of view of photography results and the meaning that Bromo Tourism is beautiful and beautiful so it is very good for tourists to visit. Data was obtained using observation, interviews, and studies of relevant literature by the formulation of the problem. Based on the data obtained, the results of this study explain the meaning of persuasive messages in CV post ads. Huni Raya shows the beauty and beauty of Bromo is very worthy to be used as a tourist spot. Tourism in Bromo some values make tourists can feel the natural nuances, the beauty of sunrise, tranquility, refreshing the brain. The results of advertising photography on Instagram CV. Huni Raya is good enough and satisfying to attract consumers to Bromo.

The objective of this study was to examine how various speech act strategies were used in email communication. The data were collected from engineering students enrolled in an English language proficiency class. A qualitative methodology was utilized with the analysis based on Searle (1969) five illocutionary speech act types: assertive, directive, commissive, expressive, and declarations. The results showed that expressive utterances were predominately used (n = 22; 33.8%) by the students compared with directive utterances (n = 16; 24.6%), assertive utterances (n = 12; 18.4%), commissive utterances (n = 8; 12.3%) and declarations (n = 7; 10.8%). These expressive utterances were found to be convincing in persuasive contexts where they were integrated with attitudes or social behaviors. The study suggests that students should be exposed to the appropriate use of speech acts in their writing tasks to make their writing more convincing and interesting. Finally, the study finds that integration of speech act theory into writing classes can benefit students in their persuasive writing skills. [ABSTRACT FROM AUTHOR]

In recent years, increasing attention has been paid to interventions designed to enhance individuals' sustainable development in learning by priming a growth mindset. The current study systematically explored the characteristics of message transformation in growth mindset interventions from the perspective of teaching and learning. According to a three-phase literature search (database, prominent researchers, and backtracking references), thirty-eight empirical studies investigating the efficacy of mindset interventions for adolescents of school age constitute the sample for the current literature review. The results indicate that a supportive but not-completely-saturated learning environment paves the way to implementing a mindset intervention. The three pedagogical characteristics that ensure successful interventions are: (1) Mutual interaction among the person, the context, and the theory to generate the message; (2) Iterative processes to ensure the message is delivered; and (3) a persuasive yet stealthy approach to facilitating its internalization. The findings inspire educators to design effective mindset interventions to enhance students' learning. Theoretical and practical implications, limitations, and future directions are discussed. [ABSTRACT FROM AUTHOR]

Heart disease is stated as the world's biggest killer. The risk factors of this deadly disease are due to some bad habits such as being overweight, bad eating diet, smoking, assumption of alcohol, etc. Nevertheless, patients can live a healthy lifestyle if they have the proper guidance of persuasive-emotional featured technologies. In line with this, this study focuses on developing an emotional-persuasive habit-change support mobile application called BeHabit to improve heart disease patients' lifestyles. Persuasive-emotional features are two different features that are integrated with BeHabit to distinguish this application from the existing ones. The proposed system is designed, implemented, tested, and evaluated by 10 users. In conclusion, the users are satisfied to used BeHabit to change their bad habits. Emotional and persuasive features that are integrated into BeHabit are the key to help patients to change their bad habits. BeHabit and the integrated feature can be used as a guideline for healthcare developers and providers for the improvement of mHealth services. [ABSTRACT FROM AUTHOR]

Although many studies have been done based on the Toulmin model, only a few involve EFL students at different proficiency levels. The present study compares the English argumentative essays of first-year students with those of the fourth-year students in terms of the use of Toulmin elements and argument complexity. Altogether 62 timed argumentative writings were selected from Spoken and Written English Corpus of Chinese Learners. Toulmin elements， namely Claim, Subclaim, Data, Warrant-Backing, Counterargument-claim, Counterargument-data, and Rebuttal were investigated, as well as Data length, Warrant-Backing length, argument depth and width. The results show that the two groups of essays have almost no difference in the use of Toulmin elements except Warrant-Backing, and that the fourth-year students perform better in argument complexity. It is concluded that the use of the Toulmin elements cannot clearly differentiate proficient writers; however, argument complexity showed improvement.

Now-a-daysthere is no necessity to visit some store or shopping precinct as people are able to get plenty of information about the features of new or prevailing product through TV commercial. TV advertising has been the medium mainly for covering consumer products in a wide range, It plays an imperative role in changing the buyer conduct, has shown manifold increase and great impact on the consumer's psyche in recent past. The study aims at investigating the impact of advertising on consumer's psyche, how this consumer's psyche effects purchase intention. Advertisers and television channels bring information to themasses; can be beneficial for the manufactured goods; depending on how the target spectators perceive them. Nonsensical soap operas not only produced on Television, but also hordes of profit-making advertisements provided us that forcescustomer's to buy unnecessarily one or another product. Although the research on customer's behaviour towards advertisements has been reported very smallfrom Asian perspective and is known widely held from the western countries,. We attempt to analyze the Indian perspective of customer's attitude towards television commercials in the present researchon the basis of a survey of 494 respondents (192 males and 302 females). The outcome obtained indicate the approach of customers towards advertisements and their effect on purchasing behavior wasestablishedundoubtedly correlated to demographic variables including gender, age and education. [ABSTRACT FROM AUTHOR]

E-learning merupakan media pembelajaran untuk membantu proses belajar. Pemanfaatan e-learning masih belum maksimal dalam penggunaannya sebagai media pembelajaran. Hasil pra riset sebesar 61,7% menyukai penggunaan media sosial sebagai media pembelajaran dibandingkan e-learning. Hal ini dikarenakan diterapkannya teknologi web 2.0 yang berfokus kepada proses pertukaran informasi dan adanya interaksi pengguna di dalam sistem. Untuk membuat e-learning yang berfungsi seperti web 2.0, maka pada peneitian ini dirancang sebuah e-learning dengan menerapkan konsep persuasive aspek perceived system credibility dan social influence untuk dapat meningkatkan fungsi komunikasi dan interaksi pada e-learning. Perceived system credibility merupakan gambaran perancangan suatu sistem supaya dapat lebih dipercaya, sedangkan social influence merupakan gambaran sistem yang dapat memotivasi pengguna dalam memanfaatkan pengaruh sosial. Pada penerapannya untuk aspek perceived system credibility terletak pada fitur tooltip, sedangkan penerapan aspek social influence terletak pada fitur chat, komentar, memberikan emotion selamat, serta melihat pengguna yang sedang online secara bersamaan. Hasil pengujian fungsional menunjukkan fungsi pada e-learning sudah sesuai dengan yang diharapkan. Hasil dari pengujian usabilitas sebesar 76,46% menyatakan bahwa e-learning sudah komunikatif, efektif, dan efisien diukur dari penggunaan e-learning yang dapat memberikan manfaat, pengguna dapat saling berinteraksi pada e-learning dan memberikan dampak positif dalam proses belajar yang dilakukan. Abstract E-learning is a learning intermediary that is used to help the learning process. The use of e-learning is still not maximal in its use. Pre-research results of 61.7% liked the use of social media as a learning medium compared to e-learning. This is due to the implementation of web 2.0 technology that focuses on the process of information exchange and the existence of user interactions within the system. To make e-learning function like web 2.0, in this final project an e-learning was designed by applying persuasive concepts using perceived system credibility and social influence aspects to improve communication and interaction functions in e-learning. Perceived system credibility is a description of the design of a system so that it more credible or trustworthy, while social influence is a system description that can motivate users to utilize social influence. In this system, the feature of the perceived system credibility is tooltip. And the features of the social influence are chat, comment, give emotion, and see online user. Functional testing results indicate the function of e-learning is as expected. Usability testing of 76.46% state that e-learning is communicative, effective, and efficient measured by the use of e-learning that can provide benefits, users can interact with e-learning and have a positive impact on the learning process undertaken.

The 2019 elections were the first occurrence involving votes for the president, Regional Representative Board (DPD), House of Representative (DPR) and Regional House of Representative (DPRD) all on the same day. In this study, the billboards used in campaigns are investigated and their linguistic aspects scrutinised. The study uses a qualitative description analysis method, involving two billboards originating from the nationalist and Islamic camps which won the general elections in 2019. The study uses two approaches in analyzing the first billboard: 1) semiotic social analysis to analyze images and symbols on billboards and 2) persuasive discourse to analyze existing taglines. The study demonstrates the presence of a dominant type of persuasive discourse that contains an invitation and affirmation. On the billboard, the researchers found that the candidates used many key figures to increase their appeal and also used the billboards to educate voters about callot-casting. [ABSTRACT FROM AUTHOR]

Purpose: We examined how 10 best-selling technical communication textbooks delineated "informative" and "persuasive" purposes in discourse and, in response, suggest a more effective pedagogical alternative to this typical division that instead consistently emphasizes the rhetorical nature of all communication. Method: We conducted a semantic analysis of 10 best-selling technical communication textbooks and present findings regarding the appearance of terms related to "informative" and "persuasive" concepts in three types of documents or genres: general discussions, reports, and presentations. To demonstrate the problematic findings in these books, we also examine and summarize recent literature in rhetoric and technical communication. Results: Overall, a delineation of some sort between "informative" and "persuasive" communication was typically present, which--as literature in rhetoric and technical communication shows--contradicts practitioners' roles as persuasive communicators. While some of the examined textbooks emphasized persuasion in their general discussions, this emphasis became inconsistent when they discussed oral presentations, and the genre of report-writing in particular lacked discussion about its persuasive elements. Conclusion: We recommend a more complex, rhetorical, and consistent understanding of discourse that rejects an artificial divide between "informative" and "persuasive" in future technical communication textbooks and editions, especially in regard to all workplace communication. [ABSTRACT FROM AUTHOR]

Background and objective: Health messages refer to meassages that directly or indirectly deal with personal and social health of people including healthy lifestyles, prevention or treatment of diseases. This study aimed to probe the effectiveness of health messages presented by the mass media on Qaemshahri audience. Methods: The current study is a descriptive-survey one.The sample of the study, 450 randomly selected participants, consisted of all citizens 16 years onwards.The researcher-made questionnaire, whose validity was established and Cronbach's alpha reliability coefficient was estimeated to be 83%, was used to collect data. Running SPSS, one sample t-test was used to analyze the data. Results: Audiences have influenced the health messages that was presented by the media in awareness (M=3.92), educational (M=3.46), and persuasive (M=3.29), Also, the effectiveness of health messages among women (M=3.71) was more than men. Individuals with higher levels of education assessed their benefit from health messages better. Conclusion: Health messages provided by the mass media have been useful and effective for the audience in awareness, education and persuasion aspects. Therefore, it is suggested that the rate of programs related to health education be increased in the media, especially radio and television. Paper Type: Research Article.