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The early twentieth century saw the rise of vacation camps for frail children as educational and health-giving experiences provided by medical and philanthropic organizations. This article analyzes some of these early experiences, seen here as the predecessors of social tourism, in the Province of Buenos Aires. A combination of written sources are examined, mainly institutional reports, periodicals such as the Monitor de la Educación Común - published by the Consejo Nacional de Educación (National Board of Education) - or laws, with photographs and plans for different examples. I argue that these buildings were both physical and cultural "brands" in the places where they were located, and that their architectural structure encapsulated ideas about leisure space and cures in unique natural environments.

The object of this work is to show how, both the problem of urbanization for mass leisure in the Atlantic littoral, and city planning for the modern cities are considered in the Plan for Necochea-Quequén made by Antonio Bonet and Jorge Ferrari Hardoy (1950), within the framework of the call for international competition that took place in 1949, organized for the Instituto Inversor of Buenos Aires Province. In order to realize its particularity, the proposal will be confronted with other plans and urban projects besides sea-side resorts. As a starting point, we consider that the plan represents a particular moment in the transformation of the urban discipline in Argentina, during which CIAM principles are abandoned or applied in a more flexible way. Finally, the study will allow us to understand a particular form in acting and constructing both the city and the territory, in a political context which, by its sudden ending, will confine all these experiences to its complete forgetfulness and consequently they remain almost unknown., El objeto del trabajo es señalar el abordaje urbanístico de la problemática del ocio masivo en el litoral Atlántico bonaerense en particular, y de la ciudad en general, contenida en la propuesta del Plan Regulador de Necochea-Quequén de los arquitectos Antonio Bonet y Jorge Ferrari Hardoy (1950), en el marco del llamado a concurso internacional realizado por el Instituto Inversor de la Provincia de Buenos Aires en 1949. Para advertir sus particularidades propositivas se la confrontará con otras experiencias, planes y proyectos urbanos y de balnearios, partiendo de la consideración que el plan representa un momento particular de la disciplina arquitectónico-urbanística, en que se abandonan o flexibilizan los principios CIAM. Finalmente, el estudio permitirá advertir un modo de actuar sobre la ciudad y el territorio acorde a un contexto socio-político cuya interrupción abrupta confinará estas experiencias al total olvido y consecuente desconocimiento.