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Dealmakers and senior managers alike use benchmarks to determine magazines' editorial efficiency. The Magazine Publishers of America and the American Business Press, as well as groups like the Association of [...]

Three approaches to analyzing your readers as a means to revitalizing your magazine. If you're beginning to feel that the 'zing' is missing from your magazine - for both your [...]

Wired, the magazine about the intersection of technology and culture, launched its iPad edition in June with a buffet of multimedia, including videos, audio and interactive graphics. With its August [...]

My deadline was past. I could imagine the editor drumming his fingers impatiently on the desk. I had the article all written up on my handsome new laptop computer, however. [...]

From billboards to e-mail campaigns, magazine publishers are employing all sorts of multimedia marketing magic to promote their Internet properties. Most magazines are clamoring to get on the Internet stage, [...]

Admit it publishers: After years of producing some fairly successful magazines, you're pretty certain you have the print thing down. But how about the Web? How much should you be [...]

Skillful, self-confident staff, higher levels of job satisfaction, enhanced recruitment and retention--and a better magazine--all result from a philosophy that puts training staff to reach their highest potential on a [...]

Don Pazour, president and CEO, Miller Freeman Inc., has a nephew who watches football games live and then goes to the Internet for statistics on the players. This, he says, [...]

I've been promising an e-mail newsletter to clients and prospects for some time. Now is the time. E-mail seems to be the way to go. Jupiter Communications Inc. predicts that [...]

As you receive this issue of FOLIO:, two products related to our magazine will be making their debuts. I'd like to spend some time here outlining what they are and [...]

'The industry is at a point now where publishers can use technology to give better service to their subscribers--immediate delivery,' explained Steve Strickman, president of Palm Coast Data, at a [...]

A manual outlining standard operating procedures can help create a better magazine and a less expensive production process. Technologies like computer-to-plate are changing the way production departments work with other [...]

Fashion, beauty, relationships, health, fitness, careers. Daniel Ligani, associate publisher of the US magazine, Mademoiselle, is listing the title's basic editorial menu. It's not very different from other women's magazines [...]

Weekly Print Format Being Dropped In Favor Of Net, Fax, E-Mail TORONTO--Battered by financial pressures for the past six months, Canadian music trade periodical The Record is taking a change […]

IN TODAY'S WEB-FIRST, print-second workflow, any tool or service thats offer a high quality solution quickly--and even better--for free, is highly prized. But publishers are starting to catch on to [...]

Online publications looking for revenue beyond advertising are increasingly turning to paid subscription services. However, while specialty magazines are making headway, general interest magazines are still trying to figure out […]

In today's production environment, digital has become a synonym for faster, better and cheaper. While some magazines are making the digital dream a reality, many still approach new technologies cautiously. [...]

A Web editor reflects on her interactive audience. By Katharine Mieszkowski Imagine you're a brand manager and that the mail you get about your product, whether glowingly positive or irrationally [...]

LATELY I HAVE NOTICED a few trendy magazines using photos without captions (called cutlines in some offices). The reader is supposed to figure out who the people in the photo [...]

Valley publisher thrives on volume Business-to-business magazines, or trade publications, are finding new markets across the country, mostly due to innovations in desktop publishing and printing. And these specialty publishers [...]

About 10 years ago, as the director of marketing and business development at Vanity Fair, I wanted more information on the buying behavior and attitudes of our subscribers. Because there [...]

Anne Graham is director and editor in chief of Internal Auditor, published by the Institute of Internal Auditors in Altamonte Springs, Florida. Three approaches to Web-site development, based on association [...]

Benchmarking, in essence, is simply measuring a competitor's product according to certain criteria in order to improve your own product. Every association staff person who thumbs through the competition's latest [...]

Now that the hype about Generation X has died down and the magazine casualties are piling up, much of the activity in the category has gravitated toward the World Wide [...]

Magazine entrepreneurs usually view an advisory board as a luxury they may or may not need. So many other things must be done first: drafting the business plan, testing the [...]

Unique names are needed to communicate on the Internet; the number of registered root domain names is growing so fast, 'it's scary,' says Bob McCollum, co-principal investigator for InterNIC Registration [...]

Remember the first time you wanted to create your own color pages, complete with separations, using your brand new desktop computer? My first attempt was a series of color illustrations [...]

With more emphasis being put on efficient direct marketing these days, publishers are trying out more variables. Testing should not be limited to copy, offers and lists, advises Robert Teufel, [...]

Turn again, New England Journal of Medicine After a decade of trying, American doctors are giving up on the new fangled Systeme International (SI) units. The New England Journal of [...]

Classified move for Woman's Realm IPC will launch classified advertising into Woman's Realm this autumn in an attempt to boost its revenue and circulation. It will start with a 'shopping [...]