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Social value is the difference between monetized social impacts and related economic investments. Stimulating positive social value is a leading concern and focus for sport event stakeholders. However, insights on this socioeconomic phenomenon have concentrated on social or economic mechanisms, not both, and are siloed to host city residents, largely overlooking nonhost city residents central to events. Thus, we integrated social and economic mechanisms to examine host city and nonhost city residents' mega sport event social value. Data from 1,880 Canadians revealed varying social values (Vancouver and Provincial = negative; Venue-City = neutral; National = positive). Applying a reverse contingent valuation method, findings confirmed the need to integrate (monetized) social and economic mechanisms to calculate social value. Testing an augmented social exchange theory model, findings highlight residents' perceptual ambivalence to social impacts and the importance of income to estimate social value. Stakeholders should effectively leverage events for social impacts and reconsider event public funding allocation policies. [ABSTRACT FROM AUTHOR]

Despite the Net Promoter Score's (NPS) popularity among managers, the marketing literature has given limited attention to this indicator and has, instead, focused primarily on its impact on business performance. However, to highlight the mechanisms that contribute to the formation of the NPS and identify operational means to improve the score, it is important to get a deeper understanding of the factors that distinguish the NPS's customer categories ("detractors," "passives," and "promoters"). Accordingly, this research explores the relationship between perceived value and the NPS. An empirical study of 893 customers from two specialized retail chains was conducted to examine the relations between value sources and customer categorization as "detractors," "passives," or "promoters". The results also lead to the identification of differentiated value profiles according to these customer categories. [ABSTRACT FROM AUTHOR]

This study investigates the impact of hotel service encounters on guests' behavioral outcomes in 5 and 4-star hotels. It also examines the mediating effect of perceived value and satisfaction on the relationship between service encounters and guests' loyalty. In addition, it investigates the moderating effect of hotel star ratings on the relationship between the study constructs. The study reveals that hotel service encounters significantly impact perceived value but not satisfaction. The hotel staff rather than the atmospherics is an antecedent of loyalty. At the same time, the perceived value of a hotel is an antecedent of satisfaction and loyalty. Meanwhile, it confirms the mediation of perceived value and satisfaction and a hotel's star rating as a moderator. It finds that the hotel star rating moderates the impact of hotel staff on perceived value, satisfaction, and loyalty as it is more robust for 5-star hotels than for 4-star. The theoretical and managerial implications of these findings have also been discussed. [ABSTRACT FROM AUTHOR]

The objective of the current study was to explore the impacts of 1) goal-oriented and experiential-oriented motivations within the service encounter and 2) perceptions of value on satisfaction and affective commitment in the sports bar industry in the U.S. Self-administered questionnaires were distributed to and collected from sports bar patrons. A total of 507 questionnaires were used to perform structural equation modeling to test the study hypotheses. Results confirmed support for experiential and goal orientations, as two aspects of the service encounter found to have significant effects on the three dimensions of perceived value: emotional value, social value, and functional value. Further, among the three dimensions, functional value and emotional value have the greatest impact on patron satisfaction and commitment to the sports bar establishment. Sport bar managers should have a thorough understanding of the varying dimensions of the service encounter and patrons perceived value as they strive to satisfy, as well as increase, their patron's commitment to the establishment. An important contribution of the present study is the exploration of both antecedent and consequent constructs impacting patron commitment in the unique sports bar context. [ABSTRACT FROM AUTHOR]

Despite the widespread use of meal kit delivery services, there is limited understanding of the user segments and their characteristics. To address this gap, this study aimed to profile meal kit delivery service users based on their perceived value of such kits and investigate whether there were differences in terms of their sociodemographic characteristics and behavioral intention. Through exploratory factor-cluster analysis of 430 users of meal kit delivery services, four distinct clusters were identified, and each cluster exhibited significant differences regarding their perceived value of meal kit delivery services. The findings have important implications for both research and practice. [ABSTRACT FROM AUTHOR]

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Increasing operational transparency offers customers the opportunity to observe the labor and efforts of service staff in the service production and delivery process. This study explores the impact of service design on customers' affective, cognitive, and behavioral responses. This study first investigates the effects of operational transparency on customers' brand evaluation and purchase intention through gratitude (affective) and perceived value (cognitive). This study also explores the moderating role of relationship norms in the proposed relationships. Based on two between-subjects experiments, Study 1 identifies the serial mediating role of customer gratitude and perceived value on the relationship between operational transparency and customers' brand evaluation and their purchase intention. The results of Study 2 demonstrate that the Study 1 discovery only lasts when the exchange relationship norm prevails in a customer-service brand relationship. The theoretical and managerial implications of operational transparency in enhancing customer service experience are discussed. [ABSTRACT FROM AUTHOR]

Air taxis, a core service within urban air mobility (UAM), have the potential to enhance user satisfaction and address societal challenges such as traffic congestion and environmental pollution. However, the success of this service is often hindered by various concerns. To ensure successful implementation, we investigate the factors influencing public acceptance of air taxis. This study distinguishes itself from previous research in three key aspects. First, it introduces a novel classification of the factors into individual and societal dimensions. Second, it is among the first to apply a value‐based adoption model to understand the intention to adopt air taxis, including UAM. Third, it uniquely considers the Korean perspective, unlike most existing studies that focus on Western cultural contexts. To identify the consumers' perceptions, we conducted interviews with experts and surveyed a sample of 1,000 members of the general public in Korea. Our findings suggest that perceived value for society, as well as perceived value for individual users, significantly influences adoption intention. We discuss both academic insights and practical implications for policy and industry, supporting the commercialization of Korean UAM (K‐UAM) promoted by the Korean government. [ABSTRACT FROM AUTHOR]

Background: Patients' continuous use of intelligent medical guidance is important for the application of artificial intelligence (AI) in hospitals. Problem/gap: Previous studies mainly focus on the initial adoption while not examining why patients continually use AI-based medical services. Objective/aim: We aim to explore the factors influencing patients' continuous use of intelligent medical guidance based on the Stimuli-Organism-Response framework. Method: Via online survey data, we used structural equation modelling to test the research model. Results: Our results reveal feature diversity of intelligent medical guidance affect users' perceived extrinsic and intrinsic value, as well as their impact on their continuous usage intention. Research implications: Our research expands the understanding of medical AI applications and provides theoretical and implicational insights for future development. [ABSTRACT FROM AUTHOR]

Situated within the broader Social Internet of Things (SIoT) paradigm, where objects autonomously communicate, learn, and establish social relationships (Machine 2 Machine and Machine 2 Human), this study investigates via Partial Least Square Structural Equation Modelling (PLS-SEM) the social awareness processes at hand and establishes the drivers of consumers' perceived value of SIoT based online communities (OCs). We leverage the case of smart kitchen robot appliances, such as Cookeo by Moulinex, and a sample of female respondents (n = 335) from France who all own and use such SIoT kitchen robot devices. The model demonstrates that the perceived value of SIoT based OCs stems from three SIoT community related activities, mutual aid, participation, and enjoyment, that are respectively driven by three motivational factors, including the willingness to co-produce, the willingness to connect to others, and the willingness to learn from the community. The vibrant exchanges in these cooking OCs reveal evolving relationships' configuration and demands among participants integrating SIoT technology reach in the meaning and historical specificity of cooking as a cultural practice. Our contributions relate to the identification of consumers' perceived value of SIoT based OCs drivers and to the critical debate about gender in SIoT technology and services development. [ABSTRACT FROM AUTHOR]

Over the past few years, China’s branded mobile phone industry has experienced significant growth, becoming one of the largest global markets. With fierce domestic and international competition, brand trust has emerged as a crucial factor influencing consumer purchasing decisions. Consumers trust mobile phone brands that excel in product quality, service, and value. This study explores how digital marketing strategies and perceived value enhance brand trust in Chinese mobile phone brands. The study formulates a research model and designs a survey questionnaire by reviewing relevant literature on digital marketing strategy, perceived value, brand trust, and Chinese mobile phone brands. Data is collected through an online survey using SPSS software to analyze the relationship between digital marketing strategy, perceived value, and brand trust. Finally, considering the unique characteristics of the Chinese mobile phone brand market and the research findings, the study provides practical recommendations for Chinese mobile phone brands. [ABSTRACT FROM AUTHOR]

An important aspect of sustaining higher education is to produce graduates prepared for careers with the expertise and experiences desired by prospective employers. Micro-credentials delivered by higher education can confirm the students' mastery of demanded skills and knowledge. The use of micro-credentials as an e-learning technology supports sustainability in higher education by reinforcing students' employability. With hundreds of thousands of these credentials available in the United States, it is predictable that not all are equal. We explored the perceived value of micro-credentials reported by students and employers. Clear differences were found, with employers recognizing their value more than students. Additionally, we considered the source of the credential, which is the organization that creates, brands, and sponsors the award. Results demonstrated that employers used the sources for assessing value. We also tested the differences when higher education was the provider of the micro-credential, and institution type (issuer) was relevant to employers' value. Finally, this study distinguished between the academic rigor and integrity of university-delivered micro-credentials associated with earning transcripted course credits and credentials that could be earned without course credits (non-transcripted). Employers valued transcripted micro-credentials more. This study found support for the use of micro-credentials to represent the mastery of skills and knowledge in higher education. [ABSTRACT FROM AUTHOR]

Customer loyalty is critical for organizations to gain market share and maintain a sustained competitive advantage. However, no study has yet explored customer loyalty in online dating platforms. Perceived value theory suggests that perceived value is a key predictor of customer loyalty. Accordingly, this research constructed a conceptual model drawing on a multidimensional perspective of perceived value to explore customer loyalty in online dating platforms and investigated the mediating role of satisfaction. By quantitatively analyzing 352 customers who had experienced online dating platforms and utilizing structural equation modeling (SEM) to examine the relationships among propositions, the research demonstrated a strong positive correlation between perceived value, satisfaction, and loyalty, and a notable indirect impact on loyalty through satisfaction. In addition, the experiential value dimension of perceived benefits had the most positive and substantial influence on perceived value, while the perceived risk dimension of perceived sacrifice had the most negative and notable impact on perceived value. The results of the study provide designers, managers, and vendors of online dating platforms with valuable insights into customer behavior and practical recommendations for improvement, helping them to develop more effective strategies to enhance market competitiveness and ensure the sustainability of their platforms. [ABSTRACT FROM AUTHOR]

Background Objectives Methods Results and Conclusions This study was motivated by the need to enhance Mandarin learning through embodied interactions and physical engagement methods. While most studies confirm the positive effects of touchscreen devices on learning, mixed findings suggest a need for more engaging methods. This research addresses these gaps by exploring the benefits of embodied interaction through the Shaking‐On game app, an embodied question‐response platform, in comparison to Kahoot.To compare the learning effectiveness of the Shaking‐On app, which incorporates physical shaking interactions, with the conventional quiz platform Kahoot in promoting Mandarin learning and positive emotional experiences.A total of 158 junior high school students participated in the study, engaging in 15‐minute sessions once a week for 3 weeks in a formal classroom setting. Participants were divided into two groups: one using the Shaking‐On app and the other using Kahoot. The study employed a comparative analysis framework based on achievement emotion theory to evaluate learning outcomes and emotional responses. Furthermore, the classroom response system (CRS) analysis was used to assess the cognitive and affective parameters of the learning tasks in the Shaking‐On app and Kahoot, providing detailed insight into how different interactive tasks contributed to learning.The results indicated that the Shaking‐On app significantly enhanced Mandarin learning and engagement compared with Kahoot. Participants using Shaking‐On experienced higher levels of interactive situational interest and flow, while test anxiety remained consistent across both groups. These findings suggest that incorporating embodied interactions into digital learning tools can substantially benefit student engagement and learning outcomes. The study indicated that such apps could be effectively integrated into classroom settings to enhance student learning. Educators and game developers are encouraged to integrate such interactive elements to improve the efficacy and appeal of educational applications. [ABSTRACT FROM AUTHOR]

Considering the increasing trends of traveller's visiting various destinations, it is critical to investigate the role of customer experience and experience quality in promoting revisiting destination to boost the business particularly for beach cities. Therefore, the present study examines the role of customer experience (CE) in explaining the revisit intention (RI) of tourists to re-visit the destination and attempts to assess the effect of experience quality (EQ), perceived value (PV), and customer satisfaction (CSAT) as mediators. The inter-relationships, which are based on strong theoretical underpinning of Expectancy Disconfirmation Theory and Extended Theory of Planned Behavior, are investigated using a multi-dimensional and hierarchical approach, resulting in a model fit. This study employed a survey-based design by collecting responses from 634 respondents who has recently visited destinations for leisure. PLS-SEM was employed to assess the model fit and path coefficients. The study found that CX significantly influences the behavioral intention of customers to re-visit the destination which was recently visited. Further, the research does not find significant mediation between EQ and CSAT to RI. However, a PV significantly mediates between CE and behavioral intention. This study adds value to service marketing theory in numerous ways. First, it reveals the effect of CE on RI; second, it establishes that all mediators play a significant role in improving the effect of customer experience over revisit destination. Considering the significant findings, this research also supports managers in designing and implementing market-oriented strategies to enhance CE from the destination, thereby positively affecting RI of the destination. [ABSTRACT FROM AUTHOR]

As urban development shifts from the incremental era to the stock era, urban design is becoming increasingly focused on high-quality living and human needs. However, the opening of traditional communities has been insufficiently examined. This study took Liuyun Community, a typical open community in Guangzhou (China) that has undergone a transformation from residential to commercial use, as its research object. First, more than 300 residents, tourists, and merchants were surveyed via questionnaires administered in field investigations and interviews. Next, the data from the completed questionnaires were used to construct a structural equation model consisting of five dimensions, namely commercial service value, cost value, risk value, perceptual value, and social value. The data were then analyzed to determine the correlations between perceived value and behavioral intention, satisfaction, and other psychological attributes. The following results were obtained: (1) As commercial activities in the community increased, the influence of social value, cost value, and commercial service value on behavioral intention decreased. (2) The open community inevitably had negative impacts on its citizens. However, these negative impacts were mitigated to some extent by high levels of social value. (3) Perceptions of commercial service value varied between groups. [ABSTRACT FROM AUTHOR]

Urban forest parks serve as significant venues for tourists' leisure and recreation. The experiences and perceptions of tourists in these parks considerably influence their attitudes and behaviors. While numerous studies have investigated the functions and values of urban forest parks at a macro level, the mechanisms influencing tourists' perceived values and their environmentally responsible behavior at a micro level remain under explored. This research used structural equation modeling (SEM) to test the association between tourists' perceived values and their environmentally responsible behavior, including the mediating functions of tourists' satisfaction and their subjective well-being. 502 valid questionnaires in total were obtained from Changpoling National Forest Park in Guiyang City, Guizhou, China, for this case study. The results show that there are some variances in the impact of the dimensions of tourists' perceived value on environmentally responsible behavior, in which service quality, resource quality, and emotional value impose a pronounced positive effect on environmentally responsible behavior, tourism costs impose a pronounced negative effect on environmentally responsible behavior, and the activity experience does not exert a pronounced effect on environmentally responsible behavior. Satisfaction and subjective well-being have a mediating function during the process of positive influence of tourists' perceived value on their environmentally responsible behavior and serve as partial mediators, and the significant positive influence of satisfaction on subjective well-being as well as subjective well-being on environmentally responsible behavior are verified. This research can help better explain the mechanism of the effect of tourists' perceived value exerted on environmental responsibility behavior in nature-based tourism destinations, and also has a guiding and reference significance for the sustainable development of urban forest parks. [ABSTRACT FROM AUTHOR]

AbstractWith the rapid growth of live streaming e-commerce, there have been frequent issues such as broadcasters’ misleading product promotions and artificial live streaming scenes that have created a crisis of trust for consumers. To solve the above problems, this study introduces immersive technology into live streaming and establishes a moderated mediation model with trust as the mediation and immersive technology as the moderator to investigate impact of technology on live streaming. The results further validate that broadcaster reputation and perceived value promote purchase intention and indirectly enhance it through trust. However, perceived value promotes purchase intention through trust only when the immersive technology is low and medium. This means that when immersive technology is medium and high, it will become the most important factor affecting trust in live streaming. The study offers insights into the impact of immersive technology on trust and advocates for its consideration in advancing the live streaming industry. [ABSTRACT FROM AUTHOR]

ABSTRACT Alumni associations are established by higher education institutions to formalise relationships with alumni, and to nurture alumni loyalty over time. This study investigates drivers of perceived value for an alumni association, and the effects that perceived value and satisfaction have on alumni loyalty. Data were collected from 1711 respondents to an online survey of alumni at a university college in Norway. Responses were analysed using partial least squares structural equation modelling. Findings reveal that service quality of alumni activities and attractive quality of the association drive perceived value. Satisfaction among those that have participated in alumni activities has a significant moderating effect on the relationship between perceived value and alumni loyalty. However, the direct effect of perceived value on alumni loyalty is not significant, meaning that perceived value alone is not enough to drive alumni loyalty. It is necessary to also achieve satisfaction among participants. [ABSTRACT FROM AUTHOR]

The number of restaurants that have added service robots to their operation has increased recently; however, research on their impact on customers' perceptions and intentions is scarce. The purpose of this study was to investigate, while considering consumer innovativeness, the effects of customers' perceived service newness and hedonic benefits on their perceived service quality and value and, consequently, their willingness to select a restaurant that uses robot services. Data were collected from 675 respondents who watched a video about service robots at restaurants. Structural equation modeling and hierarchical regression were used to analyze data. The results indicated that participants' perceived service newness influenced their perceived hedonic benefits directly and their perceived service quality indirectly. Perceived service newness negatively influenced customers' perceived value, and perceived value enhanced their willingness to select a restaurant with service robots. It was also found that consumer innovativeness moderated the relationship between perceived hedonic benefits and perceived service quality. [ABSTRACT FROM AUTHOR]

This study aims to examine the associations between customer co-creation and subjective norms and customer loyalty with a focus on the mediator effect of customer satisfaction, customer trust, and perceived value. Surveying a sample of travel agencies' customers in Egypt, findings revealed that there are positive associations among research variables. Significant partial effects of mediators were also highlighted. The study offers a deep understanding to managers of travel agencies who seek to increase the competitiveness of their organizations in the travel market. [ABSTRACT FROM AUTHOR]

This study sought to understand students' intentions regarding the use of ChatGPT in learning from the perspective of perceived value, exploring the influence of artificial intelligent (AI) literacy. Drawing on a sample of 676 university students from diverse academic backgrounds, we employed a structured survey questionnaire to measure their perceptions of ChatGPT as a learning tool. The collected data were then analyzed using structural equation modeling (SEM) via SmartPLS 4 software. The findings showed a strong effect of the students' perceived value of ChatGPT on their intention to use it. Our findings suggest that perceived usefulness, perceived enjoyment and perceived fees had a significant influence on students' perceived value of ChatGPT, while perceived risk showed no effect. Moreover, the role of AI literacy emerged as pivotal in shaping these perceptions. Students with higher AI literacy demonstrated an enhanced ability to discern the value of ChatGPT. AI literacy proved to be a strong predictor of students' perception of usefulness, enjoyment, and fees for using ChatGPT in learning. However, AI literacy did not have an impact on students' perceptions of using ChatGPT in learning. This study underscores the growing importance of integrating AI literacy into educational curricula to optimize the reception and utilization of innovative AI tools in academic scenarios. Future interventions aiming to boost the adoption of such tools should consider incorporating AI literacy components to maximize perceived value and, subsequently, use intention. [ABSTRACT FROM AUTHOR]

Nowadays, academics and industrial practitioners widely consider additive manufacturing systems to enhance overall production and operational effectiveness and efficiency, owing to the concepts of Industry 4.0 and 5.0. This paper proposes a structural equation model to evaluate the impact of customisation experience and perceived value within a data-driven additive manufacturing system. To deepen the understanding of customer-perceived value and its connection to additive manufacturing, this study defines four new sources of perceived value: reliability, performance, aesthetics, and features. All of these new values are based on utilitarian value, and four of them exhibit statistical significance in relation to utilitarian value. In order to apply these new values to additive manufacturing, it is necessary to conduct mechanical testing and studies to identify the ideal parameter set for 3D printing that aligns with customer-perceived value regarding these new values. [ABSTRACT FROM AUTHOR]

This study examines perceived value as an alternative antecedent of customer delight in the fine-dining industry. Specifically, a conceptual model is developed by bifurcating the means-end loyalty chain that depicts the hedonic and utilitarian routes to loyalty. This model encompasses the differential effect of the hedonic and utilitarian dimensions of perceived value conceptualized by Holbrook relative to customer satisfaction and customer delight and ultimately influences customer loyalty dimensions. Regression analysis suggests perceived hedonic value dimensions are more significant determinants of customer delight than utilitarian value dimensions. The findings will serve as the basis for the restaurants to develop and implement successful consumer relationship marketing strategies. [ABSTRACT FROM AUTHOR]

Serendipity-oriented recommendation systems have been widely applied in major e-commerce and social platforms. Platform managers aim to enhance user satisfaction and increase platform sales by creating serendipitous encounters with information. Previous research has shown that the unexpectedness of encountering product information in serendipity-oriented recommendation systems can effectively stimulate positive emotions in customers, resulting in unplanned purchases, such as impulse buying. However, little research has focused on another critical aspect of encountering product information: perceived value. Our study suggests that encountering product information can positively affect the intention to purchase planned products (focal products) based on their perceived value. To explore this, we conducted three experiments and found that: (1) encountering product information positively influences planned product purchase intention (e.g., reduced decision-making time, improved focal product purchase intention), compared to the absence of encountering product information (precision-oriented recommendation systems); (2) this effect is mediated by customer inspiration; and (3) the characteristics of recommendation system strategies can moderate this effect. Specifically, when the strategy features exhibit a low level of explainability, the impact of encountering product information on customer inspiration and purchase intention is more significant than when a high level of explainability is presented. [ABSTRACT FROM AUTHOR]

This study examines the influence of storytelling advertisements (ads) for tourism site visit and word-of-mouth intentions on social networking sites (SNS) through site attachment and value. The authors also test the effectiveness of affective and rational storytelling ads. Responses were measured to alternative storytelling stimuli, based on 296 valid questionnaire responses. The findings indicate that the attitude of storytelling ads for tourist sites affects site attachment, site immersion, and perceived value, and consequently, visit intentions and SNS EWOM intentions. The results offer interesting implications for advertisers and brand managers involved in destination marketing. [ABSTRACT FROM AUTHOR]

Focussing on consumer behaviour analysis derived from the changes in Information and Communications Technology (ICT), the purpose of this study is to analyse the primary content factors that influence consumers' attitudes and behavioural intentions in the hospitality industry. The present study is the first to investigate how benefits (happiness and perceived immersion) and sacrifices (trust and changes in habits) can predict consumers' attitudes of acceptance and willingness to pay for artificially intelligent (AI) luxurious resort applications (apps). The researchers employed structural equation modelling to analyse the relationship between technology adoption and specific factors that influence customers' perceived value in the hospitality industry. The research aims to expand on the theory of the Value Adoption Model (VAM). Based on the findings, AI-powered apps for high-end resorts have a tendency to boost tourists' confidence and willingness to use and pay for these apps, as well as increase their perceived value. Happiness has an impact on behavioural intentions, while perceived immersion and changes in habits influence the outcomes related to intentions to ultimately accept and purchase them. The findings can benefit both ICT and the hospitality industry. Managers in the ICT industry should collaborate with researchers in service management who are exploring the challenges of technology adoption. Managerial implications and recommendations for future research are extensively provided. [ABSTRACT FROM AUTHOR]

This study aims to analyze the effect of perceived value and perceived price on repurchase intention through electronic word of mouth as a mediating variable for consumers of Solaria fast food restaurants in Sukabumi. The background of this study includes the rapid development of the culinary industry in Indonesia, especially fast food restaurants, as well as factors that influence consumer repurchase intentions. The research method used is a quantitative approach with a causal descriptive design. Data were collected through questionnaires distributed to 185 respondents of Solaria consumers in Sukabumi. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that perceived value and perceived price have a positive and significant influence on repurchase intention. Electronic word of mouth was also shown to have a significant mediating influence between perceived value and price perception on repurchase intentions. This study concludes that to increase repurchase intentions, fast food restaurants such as Solaria need to increase perceived value and positive price perceptions in the eyes of consumers, and utilize electronic word of mouth as an effective marketing tool. [ABSTRACT FROM AUTHOR]

Lazada, one of the largest e-commerce in Southeast Asia, experienced a decrease in the number of visitors in early 2023. This study aims to analyze the influence of social media influencers on purchase intention through perceived value as a mediating variable for Lazada users in Sukabumi City. The research method used is quantitative with a sample size of 180 respondents. Data analysis techniques using Structural Equation Modeling Partial Least Square (SEM-PLS). The results showed that social media influencers have a positive and significant effect on perceived value. Social media influencers have no significant effect on purchase intention. Perceived value has a positive and significant effect on purchase intention. Perceived value is not effective in mediating the relationship between social media influencers and purchase intention, because the direct effect is greater than the indirect effect. In conclusion, Lazada needs to increase the role of social media influencers and perceived value to encourage user purchase intention, but it needs a more effective strategy in integrating these two factors. [ABSTRACT FROM AUTHOR]

The popularity of sensory marketing has piqued the interest of luxury service providers in designing service environments to stimulate the senses of customers seeking a unique luxury experience. Providing high‐quality hotel products allows an opportunity to gain a competitive advantage through brand differentiation. This study explores the link between the multisensory marketing of bath amenities (stimulus), perceived value (organism), and behavioral intention (response) based on the stimulus–organism–response framework. The data were collected from luxury hotel customers in the United States. Structural equation modeling was used to test the proposed relationships. The results show that customers with a high level of sensory experience tend to perceive high hedonic, quality, and prestige values. Further, perceived value affected customers' behavioral intentions (i.e., purchase and revisit intentions) through satisfaction. These findings offer useful guidelines for service providers on how they can achieve sustainable growth by differentiating brands using sensory attributes. [ABSTRACT FROM AUTHOR]

Tourism live streaming, as a powerful online platform connecting destinations and users, has promoted the recovery of tourism in the post‐epidemic era. This study uses the stimulus‐organism‐response (SOR) framework to investigate the connections among social presence, perceived value, and user's participation willingness in tourism activities. Through analyzing 383 responses collected from Douyin users, it is confirmed that social presence and emotional social presence will positively affect users' participation willingness. In addition, perceived functional value and perceived affective value play a partial positive mediating role, and user innovativeness positively moderates the connection between perceived value and users' participation willingness. This study is helpful for anchors and platforms to achieve better tourism live broadcast operation and management and is helpful for the tourism service industry to expand product influence and business performance. [ABSTRACT FROM AUTHOR]

The advancement of IOT (Internet of Things) has facilitated the development of smart pet appliances, and the market for these products has growing rapidly, this study seeks to identify key factors for pet owner adoption of "smart" pet appliances. The Unified Theory of Acceptance and Use of Technology (UTAUT) a well-established model in the field of IOT research is used as the main framework, integrating brand trust, perceived value and perceived enjoyment as the basis for hypothesis formulation and testing based on data collected through questionnaires distributed through online social platforms. Reliability analysis, validity analysis and structural equation model analysis were carried out through confirmatory factor analysis to test the variables and research hypotheses. Results for the UTAUT indicate that effort expectancy has a direct impact on performance expectancy, while performance expectancy, effort expectancy and facilitating condition all have a positive impact on intention. While social influence does not directly or significantly affect use intention, it can indirectly affect intention through perceived value and perceived enjoyment. Brand trust does not have a significant impact on use intention, but can indirectly affect use intention through perceived value. This study further compares user age and number of smart pet home appliances owned to better understand the impact of demographic factors. Findings indicate that, for users under the age of 30, effort expectancy has no significant impact on use intention, while brand trust has no significant impact on perceived value among users over 30. Among the research results based on age as a basis, the impact of hardships in the ethnic group in the age of 30 is not significant, nor do facilitating conditions or perceived value have significant impact on use intention. For users with one smart pet device at home, neither favorable conditions not perceived value have significant impact on use intention, while for users with two smart pet devices, perceived enjoyment does not significantly impact use intention. These finding have potential reference value for future related research in the IOT or smart pet home appliance research field. [ABSTRACT FROM AUTHOR]

Personal digital archiving (PDA) is a type of personal information behaviour related to personal memory and identity construction. The aim of this study is to discover and define individual's perceived values in relation to personal digital archives, and to explore their relationship between PDA behaviours. Based on the grounded theory, drawing on in-depth interviews with 14 Chinese college students, both the perceived values in relation to personal digital archives and the PDA behaviours were coded through open, axial, and selective coding processes. This study found the perceived values in relation to personal digital archives mainly include subject value, object value, intermediary value, value to other subjects and social value, PDA behaviours mainly include accumulation behaviour, use behaviour, appraisal behaviour and disposal behaviour. Moreover, the value cognition of personal digital archives is the intermediary link between perceived values and PDA behaviours and is the core connecting the two. Value cognition can be divided into judgement on whether personal digital archives are valuable, subdivision of value types of personal digital archives, value evaluation of personal digital archives, and cognition of enhancing or weakening the value of personal digital archives. The study comprehensively analysed the perceived values, value cognition that drive PDA behaviours, built the relationship between perceived values, value cognition and PDA behaviours, and answered the question of why individuals want to archive from cognitive and behavioural perspectives. The findings of the study can help librarians to conduct more targetted PDA education and improve the public's awareness and literacy in PDA. [ABSTRACT FROM AUTHOR]

This research examines the impact of personal norms, perceived value, perceived behavioural control, financial incentive policies, and subjective norms on the behavioural intention to adopt electric vehicles (eVehicles) in India. This study further validates the impact of actual use on sustainability dimensions, namely perceived environmental, social, and economic impacts. Data were gathered using a self-administered questionnaire from EV users in India. The sample comprised 487 respondents who used eVehicles. Structural equation modelling (SEM) was applied to assess and validate the hypothesized relationships. The results indicate that personal norms positively impacted behavioural intention to adopt eVehicles. However, the financial incentive policy is insignificant. Because of the intricate relationships between diverse socio-psychological components allied with the purchase of eVehicles, this study validates norm activation theory (NAM) and theory of planned behaviour (TPB) as theoretical undertakings to arrive at a holistic model. [ABSTRACT FROM AUTHOR]

Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era, considering the industry's competitiveness and technological disruption. If sources of consumer value in omnichannel commerce are not fully understood, retailers may not be able to respond and adapt to this crucial transition since customers are value-conscious in addition to having changing buying habits. Our study aims to uncover sources of customer value specific to the context of omnichannel retailing. Bibliometric data from 295 Scopus-indexed articles related to customer value in omnichannel retailing was retrieved and subjected to network analysis and science mapping using VOS Viewer and Biblioshiny app respectively. Our findings identified five clusters of customer value in omnichannel retailing and seventeen research themes that can be classified into four categories (established, emerging, niche, and basic). Based on these insights, we propose five dimensions of omnichannel retail value. Additionally, a future research agenda for the field is offered along with the identification of core research gaps. [ABSTRACT FROM AUTHOR]

The dissemination and preservation of cultural heritage has attracted much attention globally, and serious games play an important role in cultural heritage dissemination and preservation; however, it is not clear which experiences of serious games are effective in increasing people's attention to cultural heritage. This study combines the experience economy and stimulus–organism–response (SOR) theory to construct a theoretical model to explore which experiences of serious games influence users' behavioral intention to care about cultural heritage. We surveyed 302 users who experienced serious games and analyzed the data and measurement model using SPSS 27 and partial least squares structural equation modeling (PLS-SEM). The results showed that the four experiences of serious games (educational, entertaining, escapist, and esthetic) had a significant effect on users' perceived value and memory and that perceived value and memory significantly influenced users' participation. In addition, this study found that the entertainment experience was not only a key factor influencing perceived value and memory, but also the most significant factor directly affecting user participation. This finding provides specific recommendations for game developers and cultural heritage organizations to enhance user engagement. Enhancing the four experience dimensions and strengthening users' perceived value and memory can effectively encourage users to pay attention to cultural heritage through serious games and contribute to the preservation and sustainable development of cultural heritage. [ABSTRACT FROM AUTHOR]

Expedited economic expansion and innovative technological advancement have precipitated considerable environmental predicaments, giving rise to extensive ecological conundrums worldwide. In response to the pressing situation, numerous countries have implemented policies aimed at reducing carbon emissions. One such initiative is the "low-carbon label", which signifies a commitment to lowering carbon emissions. On one hand, it offers consumers an effective means to identify low-carbon products, thereby enhancing their willingness towards green consumption. On the other hand, it motivates businesses to transition towards greener practices, thereby guiding the market towards more environmentally friendly directions. This transition has had a significantly positive impact on reducing carbon emissions and promoting the development of a low-carbon economy, highlighting its critical value within the broader environmental movement. This study focuses on exploring whether the low-carbon label can influence consumers' willingness to purchase green agricultural products. The theoretical framework was developed based on the theory of perceived value and SOR theory. The data were gathered through a randomized survey conducted in China. The research findings suggest that the perceived environmental value, functional value, and emotional value have significant impacts on consumers' willingness to purchase green agricultural products. Trust in low-carbon labels plays a critical role in mediating the relationship between perceived value and consumers' purchasing intentions for green agricultural products. Our research yielded the following conclusions. (1) Consumers are progressively cultivating an independent pro-environmental persona and increasingly aligning themselves with sustainable development, as indicated by their affinity towards carbon labels. (2) The selection of low-carbon agricultural products by consumers is contingent upon sensory perception, emphasizing environmental spillover value, functional enhancement, and emotional support. (3) Consumer confidence in green low-carbon agricultural products stems from an intuitive perception perspective, suggesting that low-carbon labels should accentuate functional and emotional values. The study suggests proactive measures to enhance the role of low-carbon labels in the consumption of green agricultural products. These measures include three parts: (1) Improving the content system of low-carbon labels and integrating digital technologies to reconstruct trust systems; (2) strengthening promotional efforts focusing on enhancing consumers' intrinsic value perceptions; and (3) establishing a national-level low-carbon labels certification system, raising standards, and strengthening supervision. [ABSTRACT FROM AUTHOR]

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Research question: Dropping out of the club membership is a serious problem faced by low-cost fitness clubs. The previous research showed when the membership period extended, the dropping out rate was replaced by the continuance of the membership. In this context extending the duration of membership is important for low-fitness clubs. Since the sense of community creates a catalyst effect on the continuance of membership, the sense of community could be important. However, little is known about the effect of it in sports consumer literature. The present study therefore attempts to examine the theoretical relationship between sense of community, perceived value, consumer satisfaction, and future intentions in low-cost fitness clubs. Research methods: Members from four fitness clubs located in Eskişehir, Turkey (n = 384) were surveyed. Partial least squares structural equation modeling was used to test the research model. Results and Findings: The results showed that sense of community played a crucial role for enhancing the perceived value and consumer satisfaction of low-cost fitness club members. Implications: This study investigated the effect of sense of community on the sport consumer's behavior and provided empirical evidence of the effects of sense of community on post-consumption attitudes of low-cost fitness club members. [ABSTRACT FROM AUTHOR]

Sport events of various scales are becoming increasingly popular in modern society, attracting diverse audiences and offering significant entertainment value. This study aims to explore the factors that influence spectators’ intention to attend the stadium, by extending theory of planned behavior model from the perspective of perceived value. Using a quantitative research approach, the study involved a sample size of 334 spectators surveyed from the 2023 Vietnam Student Football Championship and utilized Smart PLS version 4.0 for data analysis. The results indicated that perceived enjoyment significantly affects both attitude (β = 0.358, p = 0.000) and perceived value (β = 0.712, p = 0.000). Perceived fee negatively affects attitude (β = –0.084, p = 0.025) and perceived value (β = –0.068, p = 0.047). Perceived risk negatively affects attitude (β = –0.130, p = 0.001) but does not significantly affect perceived value. Attitude positively influences intention (β = 0.227, p = 0.000), and perceived value significantly influences both attitude (β = 0.293, p = 0.000) and intention (β = 0.437, p = 0.000). Team identification moderates the relationship between attitude and intention (β = 0.128, p = 0.010). The findings highlight the importance of enhancing perceived value to positively shape spectators’ attitude and intention, thereby increasing attendance at sport events.

Purpose – Integrating the theory of consumption value into the stimulus-organism-response framework, this study aims to analyse the influence of external and internal factors on the customers’ perceptions of utilitarian, hedonic, social and epistemic values as drivers of the overall perceived value and customers’ continuance use of mobile banking (m-banking). Design/methodology/approach – An online survey was conducted with 252 actual m-banking users, and the partial least squares structural equations modelling was applied to analyse the data. Findings – The results reveal that ubiquity and gamification positively influence the perceived usefulness and entertainment, that is the utilitarian and hedonic perceived values. Furthermore, users’ self-congruence and innovativeness affect subjective norms and novelty-seeking, representing social and epistemic values. Except for the hedonic value, each value element impacts the overall perceived value, which in turn incites clients’ intention to continue using m-banking services. Originality/value – By exploring the simultaneous effect of service-related and personal factors (stimuli) on different elements of perceived value (organism), this study contributes to the existing knowledge of consumption reactions (response) in the context of m-banking. The research of the Macedonian m-banking offers a closer insight into Western Balkan mobile commerce. Objetivo – Integrando la Teoría del Valor de Consumo (TCV) en el marco Estímulo-Organismo-Respuesta (S-O-R), este estudio pretende analizar la influencia de factores externos e internos en las percepciones de valor utilitario, hedónico, social y epistémico de los clientes, como impulsores del valor percibido global y del uso continuado del m-banking por parte de los clientes. Diseño/metodología/enfoque – Se realizó una encuesta en línea a 252 usuarios reales de banca móvil y se aplicó el modelo de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM) para analizar los datos. Resultados – Los resultados revelan que la ubicuidad y la gamificación influyen positivamente en la utilidad y el entretenimiento percibidos, es decir, en los valores utilitarios y hedónicos percibidos. Además, la autocongruencia y la capacidad de innovación de los usuarios afectan a las normas subjetivas y a la búsqueda de novedades, que representan el valor social y epistémico. A excepción del valor hedónico, cada elemento de valor influye en el valor percibido global, que a su vez incita a los clientes a seguir utilizando los servicios de banca móvil. Originalidad – Al explorar el efecto simultáneo de factores personales y relacionados con el servicio (estímulos) sobre diferentes elementos del valor percibido (organismo), contribuimos al conocimiento existente sobre las reacciones de consumo (respuesta) en el contexto del m-banking. La investigación del m-banking macedonio ofrece una visión más cercana del comercio móvil de los Balcanes Occidentales. 目的 – 本研究将消费价值理论（TCV）纳入刺激-组织-反应（S-O-R）框架, 旨在分析外部和内部因素对客户感知功利价值、享乐价值、社会价值和认识价值的影响, 这些因素是客户整体感知价值和持续使用移动银行的驱动因素。 方法 – 对 252 名实际移动银行用户进行了在线调查, 并采用偏最小二乘法结构方程模型（PLS-SEM）分析数据。 研究结果 – 结果表明, 普遍性和游戏化对用户的有用性和娱乐性感知, 即功利性和享乐性感知价值有积极影响。此外, 用户的自我一致性和创新性也会影响主观规范和新奇寻求, 这代表了社会价值和认识价值。除享乐价值外, 每个价值要素都会影响整体感知价值, 进而激发客户继续使用移动银行服务的意愿。 独创性 – 通过探索服务相关因素和个人因素（刺激）对感知价值不同要素（有机体）的同时影响, 我们为现有的有关移动银行背景下消费反应（响应）的知识做出了贡献。通过对马其顿移动银行的研究, 我们可以更深入地了解西巴尔干移动商务。