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Legacy media contribute to gendered depictions of culinary themes by associating meat with masculinity, influencing social realities. The current research examines whether similar gendered representations can be found on social media, reinforcing gendered patterns in food consumption. Using content analysis, we examine how men and women tweet about the (non-)consumption of meat. Results confirm gender stereotypes: men tweet more about meat and are more likely to hold negative attitudes toward vegetarianism and veganism. These expressions may reinforce gendered meat consumption patterns, where men continue to choose meat over more healthy and sustainable options. [ABSTRACT FROM AUTHOR]

Most meat-related research focuses on binary differences between men and women, ignoring differences within both genders. Through an online survey (N = 870), we investigate meat consumption behavior and how this is related to gender identity and new masculinity norms. The results confirm differences in meat consumption behavior between men and women, but also disclose more complicated differences within both groups, related to gender identity and agreement with masculinity norms. The findings also highlight the link between masculinity and red meat in particular, compared to white meat. The implications of this study for improving personal and environmental health are discussed. [ABSTRACT FROM AUTHOR]