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8. The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains

Author

Aldewereld, R, Peelen, E, van Montfoort, K, Commandeur, Harry, Department of Marketing Management, and Applied Economics

Subjects
Body of knowledge, Operator (computer programming), Standardization, business.industry, media_common.quotation_subject, Corporate governance, Added value, Business, Marketing, Function (engineering), media_common, Plural, Pharmaceutical industry
Abstract

Most empirical work on governance decisions focuses on explaining a firms¿ choice among governance structures. Nevertheless, in practice very different governance structures often exist side by side. The simultaneous use of different governance structures for the same function is referred to as the ¿plural form¿. The synergistic benefits of the plural form have been highlighted by only a number of research works. We will add to the body of knowledge by studying the plural dynamics in the pharmaceutical industry. We will show the chain operator¿s contribution to the performance in pure and plural forms, for both company owned and franchised outlets. Further, we will open the black box and show how horizontally and vertically the interactions between franchisees, company outlets and the chain operator support the realization of potentially conflicting strategic objectives of local responsiveness and standardization. We will take the perspective of the chain operator, being responsible for the development of the plural dynamics within the organization.

Published
2013
Full Text
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9. Embracing the Elephant

Author

Jurg, W.E., Peelen, E., Roossien, H.E., Achterbergh, J., Benschop, Y., Hendriks, P., Ven, A. van de, Achterbergh, J., Benschop, Y., Hendriks, P., and Ven, A. van de

Subjects
Responsible Organization
Abstract

Contains fulltext : 112968.pdf ( ) (Closed access)

Published
2013

10. Distribution management

Author

Schuurmans, AJ, Peelen, E, van Bruggen, Gerrit, Waarts, E., Lamperjee, N., Peelen, E., Koster, J.M.D., Rotterdam School of Management, and Department of Marketing Management

Published
1999

11. Bereiken vs. beraken

Author

Bink, S. (Susan), Peelen, E. (Ed), and Thijssen, T.J.P. (Thomas)

Subjects
interactieve media, traditionele media, experience framework, marketing, bereiken, beraken
Abstract

Working paper 2009

Published
2009

15. Waardetoevoeging in het distributiekanaal

Author

Bosch, J.J.W. ten, Boonsma, S., Peelen, E., Boonsma, S., and Peelen, E.

Subjects
Integrale organisatievernieuwing
Abstract

Item does not contain fulltext

Published
1994

17. Embracing the Elephant

Author

Achterbergh, J., Benschop, Y., Hendriks, P., Ven, A. van de, Jurg, W.E., Peelen, E., Roossien, H.E., Achterbergh, J., Benschop, Y., Hendriks, P., Ven, A. van de, Jurg, W.E., Peelen, E., and Roossien, H.E.

Abstract

Contains fulltext : 112968.pdf ( ) (Closed access)

Published
2013

29. CRM: De Klant Centraal

Author

Beltman, R, Peelen, E, Waalewijn, P, Department of Marketing Management, and Erasmus School of Economics

Published
2000

36. Marketing balanced scorecard

Author

Waalewijn, P, Peelen, E, Wijnia, S, Erasmus School of Economics, and Department of Marketing Management

Published
1999

39. Prijsbeleid

Author

Lamperjee, N, Glerum, C, Waarts, E., Lamperjee, N., Peelen, E., Koster, J.M.D., and Erasmus School of Economics

Published
1999

40. Dienstenmarketing

Author

Peelen, E., Waarts (et al.), E., and Faculteit Economie en Bedrijfskunde

Published
1999

45. Product- en merkenbeleid

Author

Lamperjee, N, Waarts, Eric, Riezebos, HJ, Waarts, E., Lamperjee, N., Peelen, E., Koster, J.M.D., Erasmus School of Economics, Rotterdam School of Management, and Department of Marketing Management

Published
1999

46. Systems constellations : A better way to identify branding opportunities?

Author

Jurg, W., Bloemer, J.M.M., Doorewaard, J.A.C.M., Peelen, E., Simons, R., Jurg, W., Bloemer, J.M.M., Doorewaard, J.A.C.M., Peelen, E., and Simons, R.

Abstract

Contains fulltext : 46286.pdf (publisher's version ) (Closed access), Building strong brands has become one of the main marketing priorities for brand-supportive companies. The leading positivist paradigm in marketing may not be, however, the most-effective perspective in identifying branding opportunities. This paper offers an alternative phenomenological point of view by applying the innovative systems constellation technique within the soft systems methodology to identify new branding opportunities. A case study illustrates its content validity but also shows there is limited support for its reliability, which is in line with the positivists' reservation on phenomenological methods and techniques.

Published
2008

50. Politica de Productos e Marcas

Author

Waarts, Eric, Lamperjee, N, Waarts, E., Koster, J.M.D., Lamperjee, N., Peelen, E., and Department of Marketing Management

Published
1998

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