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In this thesis, I follow up on Birgitte Jacobsen's early studies in 2003 of Nuuk-Danish. Based on the Natural Semantic Metalanguage (NSM) and a postcolonial approach, I unfold the linguistic worldviews embedded in Nuuk-Danish environmental concepts. More specifically, with evidence from text examples and semantic consultations with young people in Nuuk, Greenland’s capital, I propose NSM semantic explications of the Nuuk-Danish seasonal environmental words midnatssol (‘midnight sun’) and vintermørke (‘winter darkness’), the landscape words isen (‘the (inland) ice’), havet (‘the sea’), and fjeld (‘fell’, ‘mountain’, ‘hill’), and the non-human environment-bound being concept fjeldgænger (‘a dangerous human-like creature living in the fell’). Like other environmental concepts, the Nuuk-Danish words are rooted in an anthropocentric perspective. In addition, the analysis suggests that the Nuuk-Danish words might also be anchored in a colonial view on the arctic environment. Lastly, I return to Jacobsen’s final remark on Nuuk-Danish, where she speculates, if Nuuk-Danish signals a generation that has overcome a neither-nor identity crisis. My initial observations indicate that Nuuk-Danish is considered a linguistic both-and-position based on the colonial language but marking Greenlandic identity.

Research questions: RQ 1: What factors affect consumer behavior regarding streaming services or TV-services? RQ 2: How do the factors affect consumers behavior when it comes to buying, continuing, substituting or ending a streaming service or TV-service? Purpose: We aim to discuss the underlying reasons, or factors as to why consumers buy, substitute, continue or end subscriptions to traditional TV, streaming services, or both mediums. We aim to use focus groups to see if factors earlier quantifically studied can be identified and supported qualitatively. This study will add to the variability of the issue of streaming services versus traditional TV with an in-depth view using a qualitative study on a Swedish sample. Method: A qualitative research method as well as a data driven content analysis was chosen for this study. The data was collected by interviewing three focus groups. Conclusion: Cost was an important factor and was applicable in all factors and behaviors. Cost was not a top priority for the informants unless the increase was drastic. Range of content and specific content was a top deciding factor for most behaviors, convenience was strongly connected to continuing a service. Habit was a strong factor in relation to continuing, technology was an important aspect when it comes to usage. Other factors, such as bundling, leeching, social components, free trial period or triggers are also significant, however not deciding factors.

Datum: 2020-06-08 Nivå: Kandidatuppsats i företagsekonomi, 15 hp Institution: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens högskola Författare: Allerborg Elin (96/04/03), Holmlund Felicia (96/12/18), Weber Pedersen Stephanie (95/02/11). Titel: Gendertelling Handledare: Andreas Pajuvirta Nyckelord: Employer Branding, Könsnormer, Könssegregering, Attityder, Extern kommunikation Frågeställning: Vad influerar arbetsföras attityder mot könsdominerade företags externa employer branding? Syfte: Syfte med studien är att könsdominerade företag ska kunna anpassa sin externa employer branding för att öka möjligheten att attrahera det motsatta könet. Detta genom bidragande förståelse kring vad som influerar arbetsföras attityder mot könsdominerade företags externa employers branding. Metod: Studiens undersökning tillämpade en kvalitativ studie. Empiri samlades in genom fokusgrupper som genomfördes utifrån en semistrukturerad intervjuguide. Slutsats: Arbetsföra har en positiv attityd till en jämnt könsfördelad arbetsplats. Undersökningen tyder på att könsdominerade företag kan influera arbetsföras attityder positivt genom att anpassa sin externa kommunikation. Detta kan göras genom att anpassa tillämpningen av bild och text då det anses vara viktigt att inkludera både män och kvinnor i den externa kommunikationen, men även vara mer könsneutral i texterna. Date: 2020-06-08 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Allerborg Elin (96/04/03), Holmlund Felicia (96/12/18), Weber Pedersen Stephanie (95/02/11). Title: Gendertelling Tutor: Andreas Pajuvirta Keywords: Employer Branding, Gender norms, Gender segregation, Attitudes, External communication Research question: What influences the attitudes of potential employees towards gender-dominated corporations external employer branding? Purpose: The purpose of this study is to gain an understanding of how gender-dominated corporations can adapt their external employer branding to increase the possibility of attracting the opposite gender. This can be done by a contributing understanding regarding what influences the attitudes of potential employees towards gender-dominated corporations externa employer branding. Method: The study applied a qualitative research approach. The empirical data were collected via focus groups based on a semistructured interview guide. Conclusion: Potential employees have a positive attitude toward an equal gender distribution in the workplace. The research suggests that gender dominated corporations can positively influence potential employees by adjusting their external communication. This can be done by the application of pictures and text to include both men and women in the external communication, and also aim for gender neutrality in the written communication.

Background Comprehensive biotic surveys, or 'all taxon biodiversity inventories' (ATBI), have traditionally been limited in scale or scope due to the complications surrounding specimen sorting and species identification. To circumvent these issues, several ATBI projects have successfully integrated DNA barcoding into their identification procedures and witnessed acceleration in their surveys and subsequent increase in project scope and scale. The Biodiversity Institute of Ontario partnered with the rare Charitable Research Reserve and delegates of the 6th International Barcode of Life Conference to complete its own rapid, barcode-assisted ATBI of an established land trust in Cambridge, Ontario, Canada. New information The existing species inventory for the rare Charitable Research Reserve was rapidly expanded by integrating a DNA barcoding workflow with two surveying strategies - a comprehensive sampling scheme over four months, followed by a one-day bioblitz involving international taxonomic experts. The two surveys resulted in 25,287 and 3,502 specimens barcoded, respectively, as well as 127 human observations. This barcoded material, all vouchered at the Biodiversity Institute of Ontario collection, covers 14 phyla, 29 classes, 117 orders, and 531 families of animals, plants, fungi, and lichens. Overall, the ATBI documented 1,102 new species records for the nature reserve, expanding the existing long-term inventory by 49%. In addition, 2,793 distinct Barcode Index Numbers (BINs) were assigned to genus or higher level taxonomy, and represent additional species that will be added once their taxonomy is resolved. For the 3,502 specimens, the collection, sequence analysis, taxonomic assignment, data release and manuscript submission by 100+ co-authors all occurred in less than one week. This demonstrates the speed at which barcode-assisted inventories can be completed and the utility that barcoding provides in minimizing and guiding valuable taxonomic specialist time. The final product is more than a comprehensive biotic inventory - it is also a rich dataset of finescale occurrence and sequence data, all archived and cross-linked in the major biodiversity data repositories. This model of rapid generation and dissemination of essential biodiversity data could be followed to conduct regional assessments of biodiversity status and change, and potentially be employed for evaluating progress towards the Aichi Targets of the Strategic Plan for Biodiversity 2011-2020. Fil: Telfer, Angela C.. University of Guelph; Canadá Fil: Young, Monica R.. University of Guelph; Canadá Fil: Quinn, Jenna. Rare Charitable Research Reserve; Canadá Fil: Perez, Kate. University of Guelph; Canadá Fil: Sobel, Crystal N.. University of Guelph; Canadá Fil: Sones, Jayme E.. University of Guelph; Canadá Fil: Levesque Beaudin, Valerie. University of Guelph; Canadá Fil: Derbyshire, Rachael. University of Guelph; Canadá Fil: Fernandez Triana, Jose. No especifíca; Fil: Rougerie, Rodolphe. Muséum National d'Histoire Naturelle; Francia Fil: Thevanayagam, Abinah. University of Guelph; Canadá Fil: Boskovic, Adrian. University of Guelph; Canadá Fil: Borisenko, Alex V.. University of Guelph; Canadá Fil: Cadel, Alex. University of Waterloo; Canadá Fil: Brown, Allison. University of Guelph; Canadá Fil: Pages, Anais. Université Montpellier II; Francia Fil: Castillo, Anibal H.. University of Guelph; Canadá Fil: Nicolai, Annegret. Universite de Rennes I; Francia Fil: Mockford, Barb Mockford Glenn. Rare Charitable Research Reserve; Canadá Fil: Bukowski Loináz, María Belén. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Parque Centenario. Museo Argentino de Ciencias Naturales "Bernardino Rivadavia"; Argentina Fil: Wilson, Bill. Rare Charitable Research Reserve; Canadá Fil: Trojahn, Brock. Rare Charitable Research Reserve; Canadá Fil: Lacroix, Carole Ann. University of Guelph; Canadá Fil: Brimblecombe, Chris. The University of Waikato; Nueva Zelanda Fil: Hay, Christoper. Western University; Canadá Fil: Ho, Christmas. University of Guelph; Canadá Fil: Steinke, Claudia. University of Guelph; Canadá Fil: Warne, Connor P.. University of Guelph; Canadá Fil: Cortes, Cristina Garrido. University of Guelph; Canadá Fil: Engelking, Daniel. University of Guelph; Canadá Fil: Wright, Danielle. University of Guelph; Canadá Fil: Lijtmaer, Dario Alejandro. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Parque Centenario. Museo Argentino de Ciencias Naturales "Bernardino Rivadavia"; Argentina Fil: Gascoigne, David. Rare Charitable Research Reserve; Canadá Fil: Martich, David Hernandez. Universidad Autonoma de Santo Domingo.; República Dominicana Fil: Morningstar, Derek. No especifíca; Fil: Neumann, Dirk. Zoologische Staatssammlung Muenchen; Alemania Fil: Steinke, Dirk. University of Guelph; Canadá Fil: DeBruin, Donna DeBruin Marco. Rare Charitable Research Reserve; Canadá Fil: Dobias, Dylan. University of Guelph; Canadá Fil: Sears, Elizabeth. University of Guelph; Canadá Fil: Richard, Ellen. University of Guelph; Canadá Fil: Damstra, Emily. Rare Charitable Research Reserve; Canadá Fil: Zakharov, Evgeny V.. University of Guelph; Canadá Fil: Laberge, Frederic. University of Guelph; Canadá Fil: Collins, Gemma E.. The University of Waikato; Nueva Zelanda Fil: Blagoev, Gergin A.. University of Guelph; Canadá Fil: Grainge, Gerrie. Rare Charitable Research Reserve; Canadá Fil: Ansell, Graham. University of Guelph; Canadá Fil: Meredith, Greg. Grand River Conservation Authority; Canadá Fil: Hogg, Ian. The University of Waikato; Nueva Zelanda Fil: McKeown, Jaclyn. University of Guelph; Canadá Fil: Topan, Janet. University of Guelph; Canadá Fil: Bracey, Jason. Rare Charitable Research Reserve; Canadá Fil: Guenther, Jerry. Rare Charitable Research Reserve; Canadá Fil: Sills-Gilligan, Jesse. University of Guelph; Canadá Fil: Addesi, Joseph. University of Guelph; Canadá Fil: Persi, Joshua. University of Guelph; Canadá Fil: Layton, Kara K.S.. University of Western Australia; Australia Fil: D'Souza, Kareina. University of Guelph; Canadá Fil: Dorji, Kencho. National Biodiversity Centre; Bután Fil: Grundy, Kevin. Rare Charitable Research Reserve; Canadá Fil: Nghidinwa, Kirsti. Ministry of Environment and Tourism; Namibia Fil: Ronnenberg, Kylee. University of Guelph; Canadá Fil: Lee, Kyung Min. University of Oulu; Finlandia Fil: Xie, Linxi. Western University; Canadá Fil: Lu, Liuqiong. University of Guelph; Canadá Fil: Penev, Lyubomir. Pensoft; Bulgaria Fil: Gonzalez, Mailyn. No especifíca; Fil: Rosati, Margaret E.. National Museum of Natural History; Estados Unidos Fil: Kekkonen, Mari. University of Guelph; Canadá Fil: Kuzmina, Maria. University of Guelph; Canadá Fil: Iskandar, Marianne. University of Guelph; Canadá Fil: Mutanen, Marko. University of Oulu; Finlandia Fil: Fatahi, Maryam. University of Guelph; Canadá Fil: Pentinsaari, Mikko. University of Oulu; Finlandia Fil: Bauman, Miriam. Rare Charitable Research Reserve; Canadá Fil: Nikolova, Nadya. University of Guelph; Canadá Fil: Ivanova, Natalia V.. University of Guelph; Canadá Fil: Jones, Nathaniel. University of Guelph; Canadá Fil: Weerasuriya, Nimalka. University of Guelph; Canadá Fil: Monkhouse, Norman. University of Guelph; Canadá Fil: Lavinia Oblanca, Pablo Damián. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Parque Centenario. Museo Argentino de Ciencias Naturales "Bernardino Rivadavia"; Argentina Fil: Jannetta, Paul. University of Guelph; Canadá Fil: Hanisch, Priscila Elena. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Parque Centenario. Museo Argentino de Ciencias Naturales "Bernardino Rivadavia"; Argentina Fil: McMullin, R. Troy. University of Guelph; Canadá Fil: Flores, Rafael Ojeda. Universidad Nacional Autónoma de México; México Fil: Mouttet, Raphaëlle. Laboratoire de la Santé des Végétaux; Francia Fil: Vender, Reid. University of Guelph; Canadá Fil: Labbee, Renee N.. University of Guelph; Canadá Fil: Forsyth, Robert. New Brunswick Museum; Canadá Fil: Lauder, Rob. London Homeopathy; Canadá Fil: Dickson, Ross. Rare Charitable Research Reserve; Canadá Fil: Kroft, Ruth. Rare Charitable Research Reserve; Canadá Fil: Miller, Scott E.. National Museum of Natural History; Estados Unidos Fil: MacDonald, Shannon. University of Guelph; Canadá Fil: Panthi, Sishir. Ministry Of Forests And Soil Conservation; Nepal Fil: Pedersen, Stephanie. University of Guelph; Canadá Fil: Sobek-Swant, Stephanie. Rare Charitable Research Reserve; Canadá Fil: Naik, Suresh. University of Guelph; Canadá Fil: Lipinskaya, Tatsiana. National Academy of Sciences of Belarus; Bielorrusia Fil: Eagalle, Thanushi. University of Guelph; Canadá Fil: Decaëns, Thibaud. Université Montpellier II; Francia Fil: Kosuth, Thibault. University of Guelph; Canadá Fil: Braukmann, Thomas. University of Guelph; Canadá Fil: Woodcock, Tom. Rare Charitable Research Reserve; Canadá Fil: Roslin, Tomas. University of Helsinki; Finlandia Fil: Zammit, Tony. Grand River Conservation Authority; Canadá Fil: Campbell, Victoria. University of Guelph; Canadá Fil: Vlad Dinca. University of Guelph; Canadá Fil: Peneva, Vlada. Bulgarian Academy Of Sciences; Bulgaria Fil: Hebert, Paul David Neil. University of Guelph; Canadá Fil: deWaard, Jeremy R.. University of Guelph; Canadá

Mapping quantitative trait loci (QTL) for traits under consideration for genetic improvement is becoming more common for many aquatic species, including Atlantic salmon. The objective of the study was to map QTL associated with length, weight, shape, parr mark number and contrast in three F2 hybrid families of European and North American strains of Atlantic salmon using single nucleotide polymorphisms. GridQTL software was used to perform separate analyses for male and female linkage maps. Numerous highly significant QTL were detected for every trait. Locations of QTL differed based on age and map used. Some QTL locations for the analyzed traits were similar to those of other studies on purebred and backcross Atlantic salmon populations; however, many more QTL were detected in the hybrid F2’s. The amount of genetic variation in skin colour and pattern displayed within the transAtlantic F2 families greatly exceeded the ranges seen in nature. NSERC Strategic Grant