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This article examines the relationship of university students with television and online video content. Convergence processes in many areas during the digital age have significantly changed both audiovisual content consumption patterns and the content on offer itself. In addition, Web 2.0 has made it possible for interaction to go beyond mere consumption. The purpose of this research study was to ascertain what kind of interaction takes place between young people and audiovisual content. The categories analyzed are watch, share and create, with a focus on students’ everyday life. A mixed-method approach was used across a sample of 475 students from Mondragon University. Our main finding is that, although young people have the resources necessary to interact with media, this condition is not sufficient to favor behaviors that are more active. Young people show different practices and attitudes depending on the individual, the content, and the context but, in general, the interactive patterns that they have with television and online video content have more links with the mass communication paradigm than with the new communicative paradigm that arose in the Web 2.0 era.

Ikerketa honek gazteek ikus-entzunezko edukiekin daukaten harremana du aztergai, nola ohiko telebistan hala Interneten. Ikerlanaren helburua da jakitea ea audientziaren jarrera aldatzen den hedabidearen arabera. Artikuluak Mondragon Unibertsitateko 475 gazteren artean egindako inkesta baten emaitza esanguratsuenak azaltzen ditu. Faktore-analisi bat eta bi erregresio anizkoitz orokortu egin ondoren, ateratako ondorio nagusia da estatistikoki ezin dela lotu telebistaren kontsumoa audientziaren jarrera pasiboekin, ezta Internet bidez ikus-entzunezkoak kontsumitzea jarrera aktiboekin ere., This article examines the different forms of consumption and interaction that young people employ with television and online video content. The aim of this study is to know whether audience behaviour changes depending on the type of medium. The study presents the most significant statistical results of a survey of 475 young students conducted at Mondragon University. After carrying out a factorial analysis and two multiple generalized linear regressions, our results show that it is statistically impossible to describe audience attitude as a dichotomy between passive television viewers and active internet users.

Ikerlan honek aztertzen du Mondragon Unibertsitateko ikasleek ikus-entzunezko edukiekin daukaten harremana. Izan ere, aro digitalean hainbat arlotan gertatutako konbergentziek nabarmen aldatu dituzte bai ikus-entzunezko edukiak kontsumitzeko moduak, bai edukion eskaintza bera; Web 2.0 fenomenoak, gainera, ateak zabaldu dizkio edukiak ikuste soilaz haragoko interakzioari. Horiek horrela, ikerlanaren helburua da ezagutzea zein eratako interakzioa daukaten gazteek ikus-entzunezko edukiekin ikusi, partekatu eta sortu jarduerei dagokienez eta arreta euren egunerokotasunean jarrita. Bestetik, ohiko telebista bidezko ikus-entzunezkoen kontsumoa Internet bidezkoarekin alderatu da, jakiteko ea gazteen artean jarrera-desberdintasunik ba ote dagoen bataren eta bestearen aurrean. Azkenik, edukiekin eta edukien bidez burututako interakzioetarako gazteek dituzten motibazioak ere aztertu dira. 475 lagunek betetako galdetegia eta euretako 24ren egunerokoak eta haiekin izaniko elkarrizketak baliatu dira horretarako., This research analyzes the relationship of some university students with audiovisual content. Convergence processes in many areas during the digital age have changed significantly both audiovisual content consumption patterns and the content on offer itself. In addition, Web 2.0 has made it possible for interaction to go beyond mere consumption. The purpose of this research is to ascertain what kind of interaction takes place between young people and audiovisual content. The categories analyzed are watch, share and create, with a focus on students’ everyday life. Furthermore, conventional television audiovisual consumption is compared with that carried out online, to find out whether there are different attitudes towards both platforms. Finally, young people’s reasons for interaction with and through content have also been studied. A mixed-method approach was used across a sample of 475 students from Mondragon University., Esta investigación analiza la relación de los estudiantes universitarios con los contenidos audiovisuales. Los procesos de convergencia de la era digital han cambiado significativamente tanto los patrones de consumo audiovisual como la oferta misma. Además, la Web 2.0 ha posibilitado que la interacción vaya más allá del mero consumo. En este contexto, el objetivo de esta investigación es determinar qué tipo de interacción tienen los jóvenes con los contenidos audiovisuales en su día a día en lo referente a su visionado, así como a las prácticas de compartir y crear contenidos. Por otra parte, se ha comparado su consumo televisivo convencional con el que realizan en línea, para averiguar si tienen diferentes comportamientos en ambos. Finalmente, también se han estudiado sus motivaciones a la hora de interactuar con los contenidos audiovisuales. Se han utilizado para ello un cuestionario con una muestra de 475 estudiantes de Mondragon Unibertsitatea, los diarios de 24 estudiantes y las entrevistas realizadas con ellos.

Ikerketa honen helburua da ezagutzea zelan – eta zein neurritan- baliatzen dituzten gazteek digitalizazioak ekarritako ikus-entzunezko kontsumo-modu berriak, arreta berezia jarrita ikusentzunezko edukien partekatzean. Doktorego-tesi hau Mondragon Unibertsitateko kasu-azterketa da, eta galdetegia, egunerokoa eta sakoneko elkarrizketak baliatu dira. Galdetegiko emaitza kuantitatiboak dira artikulu honetan azalduko direnak. Emaitzek erakusten digutenez, ohiko telebistak jarraitzen du izaten telebistako edukiak kontsumitzeko biderik ohikoena. Bestalde, aipagarria da partekatzeak hartzen duen garrantzia, gazteen ia %68k partekatzen baititu ikus-entzunezko edukiak interneten., The aim of this PhD research is to know how digitization has brought about new ways of television and video consumption among youth, focusing on online video sharing. The study is carried out among Mondragon University students to collect quantitative and qualitative data of their viewing and sharing habits. It is as case study that comprises a survey, a media diary and in-depth interviews. This article is focused on the quantitative results of the study. The findings show that the TV set is still the preferred format for television viewing. In contrast, the importance of the online sharing is highlighted, since almost %68 of the youth share video content on the web.

Ikerlan honen helburua da ezagutzea 12 eta 16 urte bitarteko gaztetxo gipuzkoarren ikusentzunezko kontsumo-ohiturak, betiere nerabezaroan funtsezkoa den lagun-taldearekin duen harremana kontuan hartuta (jakiteko ea harremanik dagoen ikus-entzunezko kontsumo indibidualaren eta talde-kontsumoaren artean). Landa lana 2011n burutu zen: 852 galdetegi, 26 sakoneko elkarrizketa eta 16 neraberen Tuentiko profilen eduki-azterketa baliatu ziren ikerketa osatzeko. Ikerlanak deskribatzen duen testuinguruan aro analogikoko ikus-entzunezko praktikak eta kontsumo-ohitura berriak uztartzen dira, digitalizazioaren ondorioz sortu direnak. Horrekin batera, lagun-taldearen eragina nerabezaroan nabaria da., The aim of this study was to explore audiovisual consumption in teenagers aged from 12 to 16 in 2011 in the province of Gipuzkoa (Basque Country). Given the crucial role of peers in teenager development, the relationship between individual and peer group media consumption patterns has been studied. The impact of the digitizing audiovisuals through new ways of consumptions was also assessed. Data was gathered through a survey carried out on 852 subjects throughout the province, 26 in-depth interviews and the content analysis of 16 Tuenti social media profiles. Results helped us conclude that old and new audiovisual consumption patterns coexist after the digitalization. In addition, the influence of peers on the adolescent media consumption is remarkable.