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2. 3D Point Cloud-Based Hand Gesture Recognition

Author

Paul, Soumi, Mollah, Ayatullah Faruk, Nasipuri, Mita, Basu, Subhadip, Bansal, Jagdish Chand, Series Editor, Deep, Kusum, Series Editor, Nagar, Atulya K., Series Editor, Das, Nibaran, editor, Binong, Juwesh, editor, Krejcar, Ondrej, editor, and Bhattacharjee, Debotosh, editor

Published
2023
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3. Convexity Defects-Based Fingertip Detection and Hand Gesture Recognition

Author

Paul, Soumi, Gangopadhyay, Shrouti, Mollah, Ayatullah Faruk, Basu, Subhadip, Nasipuri, Mita, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, Basu, Subhadip, editor, Kole, Dipak Kumar, editor, Maji, Arnab Kumar, editor, Plewczynski, Dariusz, editor, and Bhattacharjee, Debotosh, editor

Published
2023
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11. Hand Segmentation from Complex Background for Gesture Recognition

Author

Paul, Soumi, Bhattacharyya, Arpan, Mollah, Ayatullah Faruk, Basu, Subhadip, Nasipuri, Mita, Kacprzyk, Janusz, Series Editor, Pal, Nikhil R., Advisory Editor, Bello Perez, Rafael, Advisory Editor, Corchado, Emilio S., Advisory Editor, Hagras, Hani, Advisory Editor, Kóczy, László T., Advisory Editor, Kreinovich, Vladik, Advisory Editor, Lin, Chin-Teng, Advisory Editor, Lu, Jie, Advisory Editor, Melin, Patricia, Advisory Editor, Nedjah, Nadia, Advisory Editor, Nguyen, Ngoc Thanh, Advisory Editor, Wang, Jun, Advisory Editor, Mandal, Jyotsna Kumar, editor, and Bhattacharya, Debika, editor

Published
2020
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16. A Statistical-Topological Feature Combination for Recognition of Isolated Hand Gestures from Kinect Based Depth Images

Author

Paul, Soumi, Nasser, Hayat, Nasipuri, Mita, Ngo, Phuc, Basu, Subhadip, Debled-Rennesson, Isabelle, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Weikum, Gerhard, Series editor, Brimkov, Valentin E., editor, and Barneva, Reneta P., editor

Published
2017
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19. Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

Author

Paul, Soumi, Peretti, Paola, Datta, Saroj Kumar, Paul, Soumi, Peretti, Paola, and Datta, Saroj Kumar

Abstract

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented.

Published
2017

25. An Empirical Study of the Effects of Consumer Knowledge on Fit Perception in Brand Extension Success.

Author

Paul, Soumi and Datta, Saroj Kumar

Subjects
CONSUMER expertise, BRAND identification, BRAND name products, SALES promotion, BRAND extension
Abstract

The paper examines the impact of consumer knowledge on consumer fit perception at brand category and image level that may enhance brand extension success. The findings revealed that in evaluating brand extensions, consumers not only use both the knowledge about the brand as well as category-level similarity between the extension and the products already associated with the brand, but also the image uniformity between the brand and the extension. Very favorable reactions occur when brand extensions are made with high brand concept consistency and high product feature similarity for both category-oriented and image-oriented brand names. The results also validate the mediating effects of consumer knowledge on fit perception at brand category level and brand image level. Marketers need to be aware of whether the parent brand is mainly known for its brand category or image across its all product areas. An extension of an image-oriented brand should be promoted and positioned with more brand-related knowledge whereas the promotion of a category-related brand extension may include more category-related knowledge. This particular study is expected to contribute to the brand extension literature by studying this particular aspect and help marketers in promotional and marketing differentiation in case of positioning an extension. [ABSTRACT FROM AUTHOR]

Published
2013

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