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1. Finding mobile health apps that work for doctors and patients

Author

Bendix, Jeffrey

Subjects
Target marketing, Officials and employees, Marketing, Health aspects, Company marketing practices, Mobile applications -- Health aspects -- Marketing, Physicians -- Target marketing -- Interviews, Marketing executives -- Interviews, Patients -- Target marketing -- Interviews, Consulting services -- Officials and employees -- Target marketing
Abstract

Mobile health (mHealth) apps are exploding in number and popularity, a development that presents new challenges for physicians: How do they determine which among the thousands of health-related apps on [...]

Published
2020

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