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It has recently been shown that a person, an author particularly, faces the challenges of visualization in the cognitive process. The aim of this study is to consider the forms of thinking process and the changes happened in education process and in scientific activity. It was noted that the challenges connected with information perceiving during the work with the text occur in the process of creating academic papers as well. We conclude that the topical field of visualization covers not only the educative process assuming information transfer from person to person (model “teacher-student”), but the process of scientific activity. Applying the methods of visualization in publication activity is the factor for effective communication in social and cultural space that provides the opportunity for academic society to recognize results. We offer possible ways to promote scientific papers via online resources such as scientific social networks and tools of media corporations. The scientific social network ResearchGate and Thomson Reuters media corporation product as an online tool “Researcher ID” placed at the bibliographic database Web of Science TM Core Collection are used as the examples. We state that information technology allows authors to promote the results of their studies around the world.

Over recent decades, changes in zebrafish (Danio rerio) behaviour have become popular quantitative indicators in biomedical studies. The circadian rhythms of behavioural processes in zebrafish are known to enable effective utilization of energy and resources, therefore attracting interest in zebrafish as a research model. This review covers a variety of circadian behaviours in this species, including diurnal rhythms of spawning, feeding, locomotor activity, shoaling, light/dark preference, and vertical position preference. Changes in circadian activity during zebrafish ontogeny are reviewed, including ageing‐related alterations and chemically induced variations in rhythmicity patterns. Both exogenous and endogenous sources of inter‐individual variability in zebrafish circadian behaviour are detailed. Additionally, we focus on different environmental factors with the potential to entrain circadian processes in zebrafish. This review describes two principal ways whereby diurnal behavioural rhythms can be entrained: (i) modulation of organismal physiological state, which can have masking or enhancing effects on behavioural endpoints related to endogenous circadian rhythms, and (ii) modulation of period and amplitude of the endogenous circadian rhythm due to competitive relationships between the primary and secondary zeitgebers. In addition, different peripheral oscillators in zebrafish can be entrained by diverse zeitgebers. This complicated orchestra of divergent influences may cause variability in zebrafish circadian behaviours, which should be given attention when planning behavioural studies. [ABSTRACT FROM AUTHOR]