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In the last years multimedia strategies have played a significant role in communicating environmental sustainability policies aimed at affecting changes on a local, regional, and global scale. This article would like to stress the use of animation as a successful multimedia communication tool for promoting responsible consumer choices and sustainable production methods. After a quick overview on the issue of sustainable consumption and production behaviors and the description of relevant examples of animated campaigns produced for supporting organizations, the article reports a didactic experience and describes animated artifacts designed by students to promote the Italian project SfruttaZero, that engages migrants and precarious farmers in the production of local products with the multiple aim to build a fair working environment and to foster a culture of sustainable consumption. [ABSTRACT FROM AUTHOR]

Communication has great potential: it connects people and ideas, inspires action and influences thinking. However, its potential also depends on its quality and its ability to be accurate, truthful and inclusive. Communication Design takes up the ethical responsibility of this potential, systemizing the knowledge and the skills of the discipline, transforming them into methodologies and techniques for constructing a message through the code of visual language. In this contribution, through a matrix analysis of case studies, useful communication strategies will be identified and described as powerful tools to raise awareness towards the achievement of some of the SDGs. After outlining the status of the literature on the ethical dimension that has characterised communication design as a lever for sustainable development, the research provides a systematic review of selected case studies relating to the discipline, which experience and bear witness to the systemic transition for sustainable development, encouraging social inclusion, awareness, and environmental sustainability. [ABSTRACT FROM AUTHOR]