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This research focuses on the analysis of cannabis consumption amongst young people, explaining this phenomenon by way of analysing the differences between cannabis smokers and non-smokers in order to shed light on whether cannabis is linked to specific leisure activities, and, moreover, whether it is connected to the intensity and variety of particular "problematic" free-time activities, such as binge drinking. In addition, we show that cannabis use is not connected to any specific values but, rather, to a lack of certain values. Finally, there are certain practical implications that could improve social marketing campaigns which carry an antidrug message based on adopting a diversified set of values and target especially problematic free time activities. We also suggest future lines of research. [ABSTRACT FROM AUTHOR]

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The aim of this paper is to measure the advertising effectiveness of two formats of on-line advertisements, namely, large-button advertisements and contextual advertisements, and to determine the factors which, on the basis of the reviewed literature, influence advertising effectiveness. The context of application is blog type web pages, which, despite the significant increase in their use, have not received attention in the field of the advertising research. The results reflect that there are differences in the advertising effectiveness of the two formats and that the factors that influence are attitude to the blog, involvement with the product advertised and the length of the visit to the blog. [ABSTRACT FROM AUTHOR]

This work centers on the study of the image of universities, with the aims of explaining the process of image forming by means of its different components, both in its cognitive and affective dimensions and of analyzing its relationship with the students' satisfaction with the university. The results of the empirical work carried out on a representative sample of 6,775 students studying at a Spanish university demonstrate that the cognitive component of image is an antecedent of the affective component. In turn, both of those components influence the forming of the overall image of the university and the cognitive, affective and overall images statistically and significantly influence the students' satisfaction with the university. [ABSTRACT FROM AUTHOR]