1. Grammar matters: The tainting effect of grammar usage errors on judgments of competence and character
- Author
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Katie Paulich, April Bleske-Rechek, Chloe Kofman, and Paige Shafer
- Subjects
Grammar ,media_common.quotation_subject ,05 social sciences ,050109 social psychology ,0501 psychology and cognitive sciences ,Conscientiousness ,Big Five personality traits ,Psychology ,Competence (human resources) ,Social psychology ,050105 experimental psychology ,General Psychology ,media_common - Abstract
The human tendency to judge another person's personality traits can be prompted by as little as a snapshot of that person, and such judgments can have consequences for future interactions (Snyder, Tanke, & Berscheid, 1977). We tested the hypothesis that people make judgments about others' personality traits โ particularly those desired by employers โ on the basis of their written grammar usage. In the study, community adults read a hypothetical job application cover letter and then rated the applicant on a variety of dimensions. Unbeknownst to the participants, there were three cover letters that held the same content but differed in their rate of surface-level grammar usage errors (no errors; an average error rate of 2/100 words; or a high error rate of 4/100 words). Participants who read a letter that contained grammar usage errors downgraded the applicant's writing as well as their standing on personality traits such as capable, hard-working, and team-oriented. The effects were consistent and imply that people should attend to their grammar usage if they want to make a positive first impression. We propose that the effects we documented are due to actual associations between the quality of individuals' grammar competence and their conscientiousness and intelligence.
- Published
- 2019