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This work, starting from theoretical bases of sensorial marketing, represents a first attempt to show the competitive advantage inside Modern Distribution's shelf, determined by brand position and visibility. Through the implementation of a new software named «Visual Marketing Rel», the research develops an analytic and empirical phase in the olive oil shelf, strategic product for agri-food Italian chain. Results, confirming hypothesis of sensorial marketing, verify as specific positions are advantageous in a competitive context. This work opens important considerations in term of strategic management of Modern Distribution.

The aim of this contribution is to put some evidence on the influence of external factors in the farm decision making, often crucial in leading technical and commercial development and in fostering the expression of social and environmental sensitivity. This paper explores the concept of "embeddedness" focusing on the institutional domain that should affect market strategies. By studying the market orientation of 53 organic farms selected in two Italian regions (Emilia Romagna and Marches), the relation between regional origins and business strategies were analysed with the purpose to indirectly assess the role of institutions in promoting the development of Alternative Food Networks., Proceedings in Food System Dynamics, Proceedings in System Dynamics and Innovation in Food Networks 2011

The aim of this contribution is to put some evidence on the influence of external factors in the farm decision making, often crucial in leading technical and commercial development and in fostering the expression of social and environmental sensitivity. This paper explores the concept of “embeddedness” focusing on the institutional domain that should affect market strategies. By studying the market orientation of 53 organic farms selected in two Italian regions (Emilia Romagna and Marches), the relation between regional origins and business strategies were analysed with the purpose to indirectly assess the role of institutions in promoting the development of Alternative Food Networks.

Agryfood system in Umbria is very particular: the Region presents specifics characteristich about its rural territory and conseguently there are many unique and inimitable products. Moreover the agricultural and rural sectors significantly contribute to tehe local economy. This paper aims to summarize the macro data of rural economic context in Umbria.

The aim of this paper is to propose a multi-attribute hierarchical evaluation model for the evaluation of the aggregate sustainability of livestock farms integrating the economic, environmental, and social aspects. This approach uses an aggregation criterion based on the geometric mean to assess a farm’s current level of sustainability. Sustainability was measured through the use of indicators including carbon footprint, farm income, and animal welfare. Secondly, based on the relationships between the sustainability aspects, the effects of improvement measures on all the indicators were estimated. This paper presents eight livestock case studies from Italy, analyzed in 2014. The results show intermediate values for the aggregate index of sustainability for most of the farms. The index mainly depends on the estimated values of the sustainability indicators related to the economic and environmental aspects. Lower values of animal welfare sustainability are quantified. The introduction of improvement measures in relation to the preparation of the soil had positive effects, both in terms of emissions and animal welfare. The increase of available space per Livestock Unit (LU) resulted in the greatest positive effect on animal welfare, among all the other actions analyzed.