Search

Why, how, and when can logos with a blue positive space communicate competence versus sadness? Why, how, and when might logos with a red positive space evoke impressions of liveliness versus aggressiveness? As the current research establishes, a black background strengthens the negative meanings associated with the hue of a logo's positive space and weakens its positive meanings. Conversely, a white background strengthens its positive meanings and weakens its negative meanings. These automatic effects occur because the hue of the positive space interacts with the color of the negative space to determine whether logos communicate positive or negative brand impressions more vividly. These effects are broadly applicable to both well-known and unknown brands, yet they are attenuated for meaningful logos and filled-frame logos. With these novel findings, this article identifies specific factors that can alter the meanings of logo hues, provides a theoretical lens for understanding the interplay of the background color and the hue of the positive space, and offers guidelines for crafting effective logos. This article also reveals which brands can benefit most from conveying negative impressions through their logos: logos with a black (white) background enhance evaluations of brands that possess negatively (positively) valenced personality traits. [ABSTRACT FROM AUTHOR]

Although it has been shown that color can influence mental health and behavior, few studies have discussed the effects of cool and warm colors in classrooms on the perceived emotions of elementary school students. In this study, we investigated the emotional changes of elementary school students in Yinchuan City, Northwest China in classrooms with cool and warm color tones. By using the Positive and Negative Affect Scale for Children (PANAS-C), the emotions of 123 third- to sixth-grade students in classrooms with cool and warm color tones were measured. We found the following conclusions: (1) Overall, the emotional responses of the subjects in both the cool- and warm-colored classrooms showed a tendency for positive emotions to be higher than negative emotions. (2) There was no significant difference between the effects of cool and warm colors on the overall emotion of elementary school students, but there were significant differences in specific emotions; Compared to warm colors, cool colors had a more significant effect on increasing feelings of calm (β = −0.365, p = 0.041). Compared to cool colors, warm colors were more likely to cause participants to feel mad (β = 0.186, p = 0.099). (3) The effects of cool and warm colors on students' emotions differed significantly by gender and grade level. Cool and warm color tones had a significantly greater positive impact on females. In contrast, cool and warm colors had a more pronounced effect on males' negative emotions. In addition, we found that grade level was significantly negatively correlated with overall emotion (β = −0.696, p < 0.001), with lower grades perceiving emotion more positively than higher grades. These findings provide important insights into the spatial design of elementary school classrooms and provide valuable comparative data for studies in different regional and cultural contexts, further enriching the empirical support of color psychology theory. [ABSTRACT FROM AUTHOR]

Content issues are the focus of the problems we encounter in reports presented to business stakeholders. While such reports contain a lot of technical information, the cognitive and memory retention aspects are often neglected The findings of this research are the following: (a) Companies should reconsider their reporting guidelines on the use of color that optimizes perception, (b) Reports should not use unnecessary design elements, (c) Red and green are suitable for color gradients, (d) When used correctly, color is a powerful feature in performance measurement systems. Enables the depiction of complex content and supports the accurate transfer of information. [ABSTRACT FROM AUTHOR]

Humans exhibit consistent color preferences that are often described as a curvilinear pattern across hues. The recent literature posits that color preference is linked to the preference for objects or other entities associated with those colors. However, many studies examine this preference using isoluminant colors, which don't reflect the natural viewing experience typically influenced by different light intensities. The inclusion of random luminance levels (luminance noise) in chromatic stimuli may provide an initial step towards assessing color preference as it is presented in the real world. Employing mosaic stimuli, this study aimed to evaluate the influence of luminance noise on human color preference. Thirty normal trichromats engaged in a two-alternative forced-choice paradigm, indicating their color preferences between presented pairs. The chromatic stimuli included saturated versions of 8 standard hues, presented in mosaics with varying diameters under different luminance noise conditions. Results indicated that the inclusion of luminance noise increased color preference across all hues, specifically under the high luminance noise range, while the curvilinear pattern remained unchanged. Finally, women exhibit a greater sensitivity to the presence of luminance noise than men, potentially due to differences between men and women in aesthetic evaluation strategies. [ABSTRACT FROM AUTHOR]

Background: Historically marginalized psychologists are underrepresented in history of psychology textbooks, which contributes to their poor recognition by psychology students. Open Educational Resources (OERs) offer a viable solution to inadequate pioneer representation. Objective: This study sought to replicate and extend prior research by examining whether diverse and inclusive OERs related to students' pioneer recognition and perceptions of course material identity representation (recognitive justice). Method: Undergraduate students (N = 50) enrolled in a History of Psychology course completed a pioneer recognition test at the beginning and end of the semester. Students' perceptions of recognitive justice and the OERs were also assessed. Results: Initial pioneer recognition benefitted white pioneers and pioneering men. Follow-up recognition significantly improved for all pioneer groups. Students reported positive perceptions of OERs, and feelings of recognitive justice were associated with final grades. Conclusion: Undergraduate psychology students need exposure to marginalized pioneers prior to taking a history of psychology course. A more inclusive history of psychology curriculum improves students' marginalized pioneer recognition and may benefit their course performance. Teaching Implications: Given the absence of women and pioneers of color in commercial textbooks, teachers of the history of psychology should consider using OERs to achieve more diverse pioneer representation in their curricula. [ABSTRACT FROM AUTHOR]

The study explores the influence of colors on purchasing decisions for the Chevrolet Ônix car, considering the evolution of information access and the growing importance attributed to marketing strategies related to this theme. The central objective is to ascertain whether colors play a significant role in the decision-making process of purchasing this vehicle. The research adopts a descriptive and quantitative approach, utilizing a questionnaire distributed through social media to a sample of 647 respondents. Specific objectives include characterizing participant profiles, identifying preferred and rejected colors, and analyzing the relationship between color preferences, sociodemographic data, consumption habits, and the purchase decision-making process. Results reveal that consumers exhibit a conservative preference for traditional colors already established in the market, such as white, black, gray, blue, and red, over more innovative options. Data analysis was conducted using linear regression, employing Excel and SPSS software (version 23). These findings underscore the importance of colors in consumer perception and suggest that marketing strategies should carefully consider the chromatic preferences of the target audience. [ABSTRACT FROM AUTHOR]

This study investigates the impact of social exclusion on consumer preferences for color combinations. Drawing on findings from five experimental studies, we demonstrate that individuals who have experienced social exclusion display a heightened preference for analogous color combinations, as opposed to complementary ones, compared to those who have not experienced social exclusion. Our research posits that this preference arises from the feeling of conflict induced by social exclusion, leading individuals to choose products and environments with analogous colors as a coping mechanism to alleviate this feeling of conflict. By establishing a connection between social exclusion and color combination preferences, our study contributes to a deeper comprehension of the factors influencing consumer choices in the realm of color. Furthermore, we demonstrate the broader consequences of social exclusion on consumer behavior. Our research also indicates that utilizing analogous color combinations in both product and interior design can substantially enhance the appeal for socially excluded individuals. [ABSTRACT FROM AUTHOR]

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Many tourist destinations and hospitality companies are using the idea of "naturalness" to attract consumers in the post‐pandemic era. The current research explores the impact of color, a fundamental element in tourism marketing materials, on shaping tourists' perceptions of naturalness and subsequent purchase intention. Through three experimental studies, our research reveals a lay belief that associates color saturation with naturalness perception. While prior research has indicated that highly saturated colors can positively impact consumers, our findings suggest that this effect may not always hold. Specifically, low color saturation in tourism marketing materials increased tourists' perceptions of naturalness and purchase intentions. These findings contribute to the theoretical development of color psychology and support the development of sustainable tourism and hospitality practices that prioritize managing natural resources. [ABSTRACT FROM AUTHOR]

The shape and color of a product constitute the aesthetic and visual language that conveys the product's quality and emotional elements. Evaluating psychological perceptions in experimental scenarios can help determine the optimal product shape and color. The shape of a product is regarded as its fundamental element, which provides visual stimulation to consumers, elicits aesthetic appreciation, encourages purchases, and enhances product visibility. In this study, we comprehensively investigated the emotional design elements of product shapes and colors. We also examined user characteristics and various emotional aspects of product and packaging designs. Three experiments involving portable speakers were conducted to explore the emotional associations between product shape, product color, and packaging color. The first experiment was conducted to identify the most popular speaker shape on the basis of user ratings with four emotion adjectives. The results indicated that the rectangular speaker was the most popular speaker shape, followed by the cylindrical speaker. The second experiment was conducted to identify the most popular color design for the rectangular speaker from the first experiment on the basis of four pairs of emotion adjectives, namely popular–outdated, international–local, innovative–conservative, and elegant–vulgar. The participants were shown color images of the speaker in various color designs and asked to rate them by using these adjectives. The results indicated that the most popular color was dodger blue, followed by lime green. The third experiment was conducted to identify the most popular three-color scheme for the speaker's packaging box from 45 schemes developed in accordance with Horiguchi's Munsell New Color Psychology System. The results indicated that the most popular color scheme was cresol (sharp), followed by lavender (refined) and incense (quiet and tranquil). Overall, this study investigates the shape and color of the packaging box of a technology product and contributes to the literature by offering guidance for future research on product shape design and packaging color design. Our findings provide researchers with both theoretical and practical insights into color aesthetics. [ABSTRACT FROM AUTHOR]

The psychological refractory period (PRP) effect occurs when two stimuli that require separate responses are presented sequentially, particularly with a short and variable time interval between them. Fatigue is a suboptimal psycho-physiological state that leads to changes in strategies. In recent years, numerous studies have investigated the effects of transcranial direct current stimulation (tDCS) on motor control. The present study aimed to investigate the effects of two tDCS methods, anodal and cathodal, on PRP in ten different conditions of stimulus-onset asynchronies (SOAs) under non-fatigue and mental fatigue conditions. The participants involved 39 male university students aged 19 to 25 years. In the pre-test, they were assessed using the PRP measurement tool under both non-fatigue and mental fatigue conditions. The mental fatigue was induced by a 30-min Stroop task. The test consisted of two stimuli with different SOAs (50, 75, 100, 150, 300, 400, 600, 900, 1200, and 1500 ms). The first was a visual stimulus with three choices (letters A, B, and C). After a random SOA, the second stimulus, a visual stimulus with three choices (colors red, yellow, and blue), was presented. Subsequently, participants were randomly assigned to the anodal, cathodal, and sham stimulation groups and underwent four consecutive sessions of tDCS stimulation. In the anodal and cathodal stimulation groups, 20 min of tDCS stimulation were applied to the PLPFC area in each session, while in the sham group, the stimulation was artificially applied. All participants were assessed using the same measurement tools as in the pre-test phase, in a post-test phase one day after the last stimulation session, and in a follow-up phase four days after that. Inferential statistics include mixed ANOVA, one-way ANOVA, independent, and dependent t-tests. The findings indicated that the response time to the second stimulus was longer at lower SOAs. However, there was no significant difference between the groups in this regard. Additionally, there was no significant difference in response time to the second stimulus between the fatigue and non-fatigue conditions, or between the groups. Therefore, tDCS had no significant effect. There was a significant difference between mental fatigue and non-fatigue conditions in the psychological refractory period. Moreover, at lower SOAs, the PRP was longer than at higher SOAs. In conditions of fatigue, the active stimulation groups (anodal and cathodal) performed better than the sham stimulation group at higher SOAs. Considering the difference in response to both stimuli at different SOAs, some central aspects of the response can be simultaneously parallel. Fatigue also affects parallel processing. This study supports the response integration phenomenon in PRP, which predicts that there will be an increase in response time to the first stimulus as the interval between the presentation of the two stimuli increases. This finding contradicts the bottleneck model. In this study, the effectiveness of cathodal and anodal tDCS on response time to the second stimulus and PRP was found to be very small. [ABSTRACT FROM AUTHOR]

Color is one of the vital components of product design and the choice of color combination is a critical factor that affects consumer reaction and purchase decisions. However, the impact of traditional colors on color extraction and product design has seldom been studied. The purpose of this study is to discover suitable colors from traditional patterns to create color schemes that will be used in the design of children's products. Colors were extracted from five major traditional ornaments obtained from Turkmenistan's national carpets, each representing one of the main Turkmen tribes, using tools like Photoshop, Adobe Color, and EasyRGB, with the objective of investigating psychological-emotional attachment, reaction, and attitudes towards the colors obtained. This initial extraction provided 124 color data points. Initially, extracted colors were refined and used to develop novel color schemes by two independent survey studies. The first survey, based on a sample of 104 parents of preschool children, identified colors that have a positive emotional effect on consumer preferences and provided the basis to develop color schemes. As a result, 25 colors were identified for use in developing 14 color schemes. The second survey, based on a sample of 48 parents of preschool children, identified which color schemes have an attraction for consumers. The survey indicated that 11 out of these 14 schemes were highly favored by the respondents. Based on these results, this study proposed new color schemes for children's products, extracted from traditional patterns of Turkmenistan and aligned with the psychological perception of the consumers. [ABSTRACT FROM AUTHOR]

Copyright of Polskie Forum Psychologiczne is the property of Kazimierza Wielki University in Bydgoszcz and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Colors in the learning environment are likely to affect students' memory. In addition, each individual's interest and attitude towards colors change over time under the influence of different factors. Thus, this very question arises "what is the relationship between color preferences and effects of colors on memory on students' learning in learning environment?" This study focuses on the simultaneous evaluation of color preferences and the effect of colors on memory with the aim of improving the quality of learning of grade1 primary school students who are at the beginning of the learning path. A total of 180 students of both genders (male and female) from the grade-1 primary school were evaluated. In the first test, 8 copies were prepared from the modeled image of the interior of a classroom. The students were then asked to recall images of 9 objects placed on colored backgrounds after observing each copy. In the second test, they were asked which colors they would prefer to paint the classroom interior using the same copies but this time without images of objects and in the form of a qualitative questionnaire. The results were evaluated by SPSS, Friedman ranking test and Pearson's correlation test. It was observed that there is a significant relationship between color preferences and color effects only in some colors. Moreover, the results indicated that, for achieving the desired results in terms of color selection of learning environments, the component of color preferences and color effects are required to be evaluated simultaneously and along with one another. [ABSTRACT FROM AUTHOR]

Color is one of the vital components of product design and the choice of color combination is a critical factor that affects consumer reaction and purchase decisions. However, the impact of traditional colors on color extraction and product design has seldom been studied. The purpose of this study is to discover suitable colors from traditional patterns to create color schemes that will be used in the design of children's products. Colors were extracted from five major traditional ornaments obtained from Turkmenistan's national carpets, each representing one of the main Turkmen tribes, using tools like Photoshop, Adobe Color, and EasyRGB, with the objective of investigating psychological-emotional attachment, reaction, and attitudes towards the colors obtained. This initial extraction provided 124 color data points. Initially, extracted colors were refined and used to develop novel color schemes by two independent survey studies. The first survey, based on a sample of 104 parents of preschool children, identified colors that have a positive emotional effect on consumer preferences and provided the basis to develop color schemes. As a result, 25 colors were identified for use in developing 14 color schemes. The second survey, based on a sample of 48 parents of preschool children, identified which color schemes have an attraction for consumers. The survey indicated that 11 out of these 14 schemes were highly favored by the respondents. Based on these results, this study proposed new color schemes for children's products, extracted from traditional patterns of Turkmenistan and aligned with the psychological perception of the consumers. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Neuromarketing, a rapidly expanding field, utilizes brain-based techniques to understand and shape consumer behavior. Recently, there has been a surge in the popularity of neuromarketing techniques, supported by research indicating their substantial impact on consumer behavior. Notably, color psychology has emerged as a prominent area within neuromarketing. This study aimed to investigate the relationship between color psychology and its impact on consumer behavior among business students of a university in Cebu City. A quantitative correlational approach was employed, and data were collected from business students responding to Likert survey questionnaires distributed electronically. To achieve the study objectives, descriptive analysis and Pearson's Correlation Coefficient were used to ensure a comprehensive evaluation of the data. The findings revealed a high level of awareness among the respondents, with "Pink" and "White" colors demonstrating strong associations. In contrast, "Purple" and "Brown" colors exhibited lower influence. Further analysis demonstrated significant relationships between the perceived level of color psychology in advertising, awareness level, and consumer buying behavior. The study established a strong positive correlation between color preferences, awareness levels, brand recall, and consumer behavior among business students. [ABSTRACT FROM AUTHOR]

Designing virtual characters that are capable of reflecting a sense of personality is a key goal in research and applications in virtual reality and computer graphics. More and more research efforts are dedicated to investigating approaches to construct a diverse, equitable, and inclusive metaverse by infusing expressive personalities and styles into virtual avatars. While most previous work focused on exploring variations in virtual characters' dynamic behaviors, characters' visual appearance plays a crucial role in affecting their perceived personalities. This paper presents a series of experiments evaluating the effect of virtual characters' outfits on their perceived personality. Based on the related psychology research conducted in the real world, we determined a set of outfit factors likely to reflect personality in virtual characters: color, design, and type. As a framework for our study, we used the "Big Five" personality model for evaluating personality traits. To test our hypothesis, we conducted three perceptual experiments to evaluate the outfit parameters' contributions to the characters' personality. In our first experiment, we studied the color factor by varying color hue, saturation, and value; in the second experiment, we evaluated the impact of different neckline, waistline, and sleeve designs; and in our third experiment, we examined the personality perception of five outfit types: professional, casual, fashionable, outdoor, and indoor. Significant results offer guidance to avatar designers on how to create virtual characters with specific personality profiles. We further conducted a verification test to extend the application of our findings to animated virtual characters in augmented reality (AR) and virtual reality (VR) settings. Results confirmed that our findings can be broadly applied to both static and animated virtual characters in VR and AR environments that are commonly used in games, entertainment, and social networking scenarios. [ABSTRACT FROM AUTHOR]

The clothes we wear are not only a physical means of protection from the cold and the sun, but also have a cultural component in the domain of non-verbal visual communication. In any occasion and environment, the color of the clothes attracts attention. Color symbolism is important for fashion designers because the colors of different parts of clothing evoke certain connotations, which depend on the situation in which the clothing is worn. The color of clothes has a psychological effect on people and leaves a strong impression when contacting another person. The first part of the paper describes the importance of color from the aspect of aesthetics and communication ability of clothes, i.e. the promotional effect of color on the recognition of the usefulness of the product by customers. In the second part, the color systems that are important for the clothing industry and the numerical evaluation of color are described

The present work will try to delve into some emotional aspects expressed by the community of believers about a section of the Mosque of Córdoba: the maqsūra of al-Ḥakam II. It is important to observe this maqsūra from the point of view of the emotions that it generates during its use as an active sacred space. The maqṣūra of al-Ḥakam II is a space for communication between the political and religious powers within the religious community who attended the Prayer on Friday (Ṣalat al-Jumu'a). This article reviews and expands some hypotheses raised by Professor Ruiz Souza in 2001, where he pointed out the importance of the point of view of the community of worshippers to understand the main functions of the maqṣūra. The worshippers attended the ceremonial and could observe part of the maqṣūra from the shadows of the naves of the old mosque. What did they perceive from a space that was hidden from their gaze? What was this luminous place where the Prince of Believers was located, trying to make them feel? To answer these questions, new methodologies from the History of Art have been used, combined with Anthropology of Religion, the Archeology of Emotions, Color Symbology, Neuroscience and Psychology. [ABSTRACT FROM AUTHOR]

Copyright of Diversitas Journal is the property of Diversitas Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Studies on the color category PURPLE yielded inconsistent category boundaries, focal colors, and color‐emotion associations. In French, there are at least three color terms referring to the shades of purple, potentially weighing on these inconsistencies. Thus, we tested the semantic breadth and richness in semantic meaning of violet (basic term), lilas (non‐basic), and pourpre (non‐basic). We collected free associations in 274 French speakers from Algeria, France, and Switzerland, yielding 2079 responses, of which 436 were discrete and 275 were unique. Frequency analyses and semantic coding supported the basicness status of violet in French, within a hierarchically structured semantic system. Moreover, the meaning of the three terms was not synonymous. Violet had the most abstract meaning. Lilas had the narrowest meaning, mainly referring to Natural Entities. Pourpre seemed close to RED. We found no differences between the countries. Future studies should extend this approach to other languages and other color terms. [ABSTRACT FROM AUTHOR]

Color significantly shapes our perceptions of the world, and extensive scientific research has explored various aspects of color, including color linguistics, aesthetics, color and marketing, color therapy, and color psychology. Notably, there has been an increasing interest in understanding the psychological domain of color in recent years. However, limited scholarly attention has been given to studying the changes in color representations and emotions over the decades. To address this gap, we utilized word embedding models of Google Books Ngrams corpus to examine the most strongly associated entities and traits with colors and their evolution in color emotions over 200 years. Analyzing three emotional dimensions—pleasure, arousal, and dominance (PAD), we found that red, green, white, black, orange, purple, brown, and pink were related to the exuberant type (+P + A + D) in PAD emotional space. In contrast, blue was linked to the relaxed type (+P−A + D), and yellow constituted the anxious type (−P + A−D). Among all basic English color terms, the emotion‐driven perceptions associated with white, brown, and pink have significantly changed over time. [ABSTRACT FROM AUTHOR]

Copyright of Textile Industry / Tekstilna Industrija is the property of Union of Textile Engineers & Technicians of Serbia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Lipstick is one of the most commonly used cosmetics, which is closely associated with female attractiveness and influences people's perception and behavior. This study aimed to investigate the impact of light sources, lipstick colors, as well as gender on the subjective assessment of lipstick color products from the prospective of color preference, purchase intention and sexual attractiveness. The correlation between color preference evaluations when applying lipstick on lips and on forearms was also explored. Sixty participants completed their visual assessment of 15 lipsticks worn by 3 models under 5 light sources, with uniformly sampled correlated color temperature (CCT) values ranging from 2,500 K to 6,500 K. The results indicated that the light source significantly influenced color preference and purchase intention, while lipstick color significantly impacted on sexual attractiveness. The interactions between gender and other factors were also observed and are discussed. Compared to men, women were found to be more sensitive to different light sources and hold different attitudes toward different lipstick colors under different CCTs. Interestingly, no significant correlation was found between lipstick color preference ratings on the lips and forearm, which conflicted with the commonly recognized way of lipstick color selection. These findings should contribute to a deeper understanding of the consumer attitude toward lipstick colors and provide a useful reference for lighting design in situations where cosmetics are specified, manufactured, retailed and generally used, both professionally and in the home. [ABSTRACT FROM AUTHOR]

Medication errors in anaesthesia remain a leading cause of patient harm. Compared with conventional methods, use of the international colour-code standard on syringes and medication trays allows significantly more errors to be detected, and does so under conditions of cognitive load. Testing methods from experimental psychology provide important new insights for human factors research in anaesthesia and health care. [ABSTRACT FROM AUTHOR]

Traditional Chinese art is vast and profound, with various colors having rich meanings. The combination of colors can vividly and intuitively represent various characteristics of things. Fully reflecting the characteristics of traditional Chinese folk art in graphic design can achieve extremely strong expressive effects. In current graphic design, the artistic colors of traditional Chinese folk art have not yet been fully displayed, and there is a lack of understanding of the profound connotation of traditional Chinese art. The graphic design industry has a very broad development space. The comprehensive evaluation of graphic design effects based on color psychology is a classical multiple attribute group decision making (MAGDM) problems. In this work, we shall present some novel Dice similarity measures (DSM) of T-spherical fuzzy sets(T-SFSs) and the generalized Dice similarity measures (GDSM) of and indicates that the DSM and asymmetric measures (projection measures) are the special cases of the GDSM in some parameter values. Then, we propose the GDSM-based MAGDM models with T-SFSs. Then, we apply the GDSMs between T-SFSs to MAGDM. Finally, an illustrative example for comprehensive evaluation of graphic design effects based on color psychology is given to demonstrate the efficiency of the GDSMs. The main contributions of this paper are summarized: (1) some novel Dice similarity measures (DSM) and the generalized Dice similarity measures (GDSMs) of T-spherical fuzzy sets(T-SFSs) are proposed; (2) The weighted Dice similarity measures (WDSM) and the weighted generalized Dice similarity measures (WGDSMs) of T-spherical fuzzy sets(T-SFSs) are proposed to solve the MAGDM; (3) an illustrative example for comprehensive evaluation of graphic design effects based on color psychology is given to demonstrate the efficiency of the WGDSM; (4) Some comparative analysis are used to show the effectiveness of the proposed Dice similarity measures. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: This study aimed to determine the influence of red light on objective sleep and the relationship between mood and sleep among individuals with insomnia disorder (ID). Method: 57 individuals with insomnia symptoms and 57 healthy participants were randomly divided into three groups (red- and white-light groups, and the black control group), which received different light treatments for 1  h before bedtime. The emotions and subjective alertness of participants were evaluated using Positive and Negative Affect Schedule scales (PANAS) and Karolinska Sleepiness Scale (KSS), their sleeping data were recorded using polysomnography (PSG). Result: The negative emotion scores were higher in the healthy subject-red light (HS-RL) group than in the HS-white light (WL) and HS-black control (BC) groups (p  <  0.001). The anxiety and negative emotion scores were higher in the ID-RL group than in the ID-WL and ID-BC groups (p  =  0.007 and p  <  0.001, respectively). The KSS scores were lower in the RL group than in the WL and BC groups for both HS and ID group (both p  <  0.001). The SOL was shorter in the HS-RL group than in HS-WL group (p  =  0.019). Compared with the HS-BC group, the HS-RL group had an increase in microarousal index (MAI) and N1% (p  =  0.034 and p  =  0.021, respectively), while the total sleep time (TST) and sleep efficiency (SE) decreased (p  =  0.001 and p  <  0.001, respectively). Compared with the ID-WL group, the SOL was shorter in the ID-RL group (p  =  0.043), while TST, SE, number of microarousals (NMA), and numbers of cycles of REM period were increased (p  =  0.016, p  =  0.046, p  =  0.001, and p  =  0.041, respectively). Compared with the ID-BC group, the IDRL group had increases in the SOL, WASO, and the numbers of cycles and NMA in REM period (p  =  0.038, p  =  0.005, p  =  0.045, and p  =  0.033, respectively), and a decrease in SE (p  =  0.014). The effects of ID-WL (vs. ID-RL group) and ID-BC (vs. ID-RL group) on SOL were mediated by negative emotions (mediating effects were −  37.626 and −  33.768, respectively). Conclusion: Red light can increase subjective alertness, anxiety, and negative emotions in both healthy subjects and people with ID, which can affect sleep directly or indirectly via the mediating effect of negative emotions. [ABSTRACT FROM AUTHOR]

Objectives: Communities of color in the United States systematically experience inequities in physical and mental health care compared to individuals who identify as non‐Hispanic White. The coronavirus disease 2019 (COVID‐19) pandemic exacerbated these structural drivers of inequity to disproportionate and devastating effects for persons of color. In addition to managing the direct effects of COVID‐19 risk, persons of color were also navigating increased racial prejudice and discrimination. For mental health professionals and trainees of color, the effects of COVID‐19 racial health disparities and the increase in acts of racism may have been compounded by their work responsibilities. The current study used an embedded mixed‐methods approach to examine the differential impact of COVID‐19 on health service psychology (HSP) students of color as compared to their non‐Hispanic White peers. Method: Using quantitative and qualitative data from the Epidemic‐Pandemic Impacts Inventory, measures of perceived support and of discrimination, and open‐ended questions about students' experiences with racism and microaggressions, we examined the extent to which different racial/ethnic HSP student groups experienced COVID‐19‐related discrimination, the impacts of COVID‐19 felt by students of color, and how these experiences differed from those of their non‐Hispanic White peers. Results: HSP students of color endorsed greater impacts of the pandemic on both self and others in the home, perceived themselves as less supported by others, and reported more experiences of racial discrimination than non‐Hispanic White HSP students. Conclusion: Throughout the graduate experience, HSP students of color and their experiences of discrimination need to be addressed. We provided recommendations to HSP training program directors and students both during and after the COVID‐19 pandemic. Public Significance Statement: The COVID‐19 pandemic introduced new stressors for health service psychology students. These stressors highlighted systemic inequities and were compounded by an increase in COVID‐19‐related discrimination for students of color. Student experiences were systematically examined and recommendations for training programs were provided. [ABSTRACT FROM AUTHOR]

Color saturation—the color's purity and intensity (also known as vividness)—is a visual feature that has been under‐investigated in the context of green marketing. To advance knowledge of this topic, we performed five experimental studies to confirm that consumers tend to unconsciously associate low color saturation with a product's "gentler" impact on the environment. This perception of eco‐friendliness, in turn, increases their trust in the product maker's greenness. Our research disentangles the direct and indirect impact (via consumers' perceptions of materials' naturalness, product authenticity, and product durability) of low‐saturation colors on the perceived eco‐friendliness of consumer products. Furthermore, the results reveal that, by fostering perceptions of eco‐friendliness and green trust, such colors favorably influence consumers' behavioral intentions (i.e., their purchase intention and intention to pay a premium price for the product). Ultimately, the paper provides useful insights for companies and marketers interested in leveraging the meaning of color saturation to elicit perceptions of environmental compatibility. [ABSTRACT FROM AUTHOR]

This article investigates the symbolism of white color in the works of the Palestinian poet Mahmoud Darwish and the Spanish Federico Garcia Lorca. The white color is exceptionally employed in their poetry, which is different from its normal symbolism in Arabic and Spanish cultures. In their poetry, the white color is used to symbolize a duality of opposites, death as an end to mortal life and eternity as an infinity phase of afterlife. This paradoxical use of the white color cannot be grasped by readers without considering the poetic context. This color is employed by the two poets to reflect their psychology, feelings, and emotions toward death and eternity. The color white symbolizes death in all forms; the self-death as shown in Darwish’s poem Mural, the death of the other as illustrated in Lament for the Death of a Bullfighter of Lorca, the divine death as in Lorca’s The Martyrdom of Saint Eulalia and the instant death of humans as in Remainder of a Life of Darwish. In addition, the white color is used to symbolize eternity as an afterlife phase. The two poets have exploited the white color to express their interrogation about man’s destiny after death being eternal or not. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Social Sciences Research / Sosyal Bilimler Arastirmalari Dergisi is the property of ODU Journal of Social Sciences Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: The aim of this research was to create a novel and low-cost TP prostate biopsy simulator that has face, content and construct validity with high educational value. Methods: This research developed a trans perineal prostate (TP) biopsy simulator using 3D-printed moulds and tissue-mimicking materials. Important regions (anterior, mid, and posterior zones) were coded with different colours. Ultrasound visible abnormal lesions were embedded in the prostate phantom. Expert and novice participants in TP biopsies were recruited. Essential skills were identified through the consensus of six experts. These skills were assessed through tasks performed by participants. This included the accuracy and timing of systematic and target biopsies. Immediate feedback was determined by the colour of the biopsy cores taken. A survey was distributed to evaluate its realism and educational value. Results: The material cost of one simulator was £7.50. This simulator was proven to have face, content, and construct validity. There was a significant difference (p = 0.02) in the accuracy of systematic biopsies between both experts and novices. Significant difference was also observed (p = 0.01), in accurately identifying target lesion on ultrasound between both groups. Participants rated the overall realism of the simulator 4.57/5 (range 3–5). 100% of the experts agreed that introducing this simulator to training will be beneficial. 85.7% of the participants strongly agree that the simulator improved their confidence in TP biopsies. Conclusion: There is value in integrating this proof-of-concept TP prostate biopsy simulator into training. It has highly rated educational value and has face, content, and construct validity. [ABSTRACT FROM AUTHOR]

Clinical health psychologists provide adaptive, evidenced-based interventions that incorporate behavioral medicine and behavioral health strategies, with the potential to integrate broadly across the medical system. Veterans Affairs (VA) healthcare strives to meet the needs of an increasingly diverse patient population with complex behavioral health needs. This conceptual paper describes an example of health psychology at one VA healthcare system, with a focus on adaptive and culturally responsive services reaching Black, Indigenous and People of Color/Veterans of Color (BIPOC). The clinical health psychology services and cases described aim to reach Veterans who may not participate in, or benefit as fully from, traditional disease self-management or mental health services. The authors offer recommendations, to secure the value and sustainability of these integrated health psychology services, and hopefully contribute to addressing healthcare inequities. [ABSTRACT FROM AUTHOR]

Drawing on color psychology, two scenario-based experiments were conducted to investigate how hotel room colors affect consumer's affective responses, attitude, and booking intention. The moderating effects of trip purpose and consumer characteristic (environmental consciousness) were also examined. In Study 1, consumers demonstrated more positive attitude and higher booking intention for a hotel room that featured the cool color scheme than a room that featured the warm color scheme. Meanwhile, feeling of pleasure mediated the effect of hotel room color on booking intention. In Study 2, we found that consumers who are more environmental conscious demonstrated more positive attitude and higher booking intention for a hotel room featuring the green color than a room featuring the red color. Implications and future research are discussed. [ABSTRACT FROM AUTHOR]

Special education teachers of color are underrepresented in research about attrition and retention, despite evidence of their role in the academic, social, and emotional success of students of color. We used critical quantitative methods and structural equation modeling to investigate the attrition and retention variability between special education teachers (SETs) of color and White SETs. We sampled 778 SETs and found SETs of color reported higher rates of intent to remain in the profession than White SETs. SETs of color in urban schools also rated supports higher than White SETs, based on school geographical location, suggesting higher retention of SETs of color in urban schools. We offer implications for ensuring SETs of color are reflected in research, and policy and practice recommendations to move the discussion of race and teacher shortage forward in the field. [ABSTRACT FROM AUTHOR]

Allocating attention to significant events, such as a salient object, is effortless. Our brain is effective on this type of processing because doing so is generally beneficial for survival. However, a salient object could also be distracting and ignoring it costs a large amount of cognitive resource. In the present study, we conducted two behavioral experiments to investigate the effect of learned suppression of a salient color. Particularly, we were interested in the effect of learning in a new task context in which the previously suppressed color was task irrelevant. In Experiment 1, we trained the participants for five days with explicit instruction to suppress a color singleton distractor in a visual search task. We measured the effect of training with a dot probe task before and after the training. Colors in the dot probe task only served as the background and were not associated with the position of the target dot. However, we found that attention was involuntarily biased away from the previously suppressed color. In Experiment 2, the color singleton could either be the target or distractor in the visual search task, making the suppression of the color singleton inefficient for task performance. The results showed no training effect in the dot probe task after this manipulation. These findings provided direct evidence for the learned low priority of attention after training to suppress the color singleton distractor. [ABSTRACT FROM AUTHOR]

Attention is guided by several factors, including task-relevant target features, which attract attention, but also statistical regularities associated distractors, which repel attention away from themselves. However, whether feature-based distractor regularities (e.g., color) are extracted automatically from a feature dimension orthogonal to the target-guiding dimension (e.g., shape) remains to be tested. In two experiments, we tested if learned distractor rejection by color operated when color was not part of the attentional control settings, specifically, while attention was guided by a shape-based target template. Participants performed a visual search task for a task-relevant shape in displays containing two unsegregated colors. These displays allowed us to manipulate target guidance (based on shape) independently from distractor-based regularities (based on color). In both experiments we found clear evidence for learned distractor rejection: faster mean response times to locate the target when a consistent distractor color was present than when it was absent. Critically, these task-irrelevant learned distractor rejection effects were robust despite strong target guidance by an orthogonal search dimension. These findings corroborate recent demonstrations of learned distractor rejection during strong target guidance, indicating that learned distractor rejection and target guidance can operate on separate feature dimensions. [ABSTRACT FROM AUTHOR]

Cultural differences—as well as similarities—have been found in explicit color-emotion associations between Chinese and Western populations. However, implicit associations in a cross-cultural context remain an understudied topic, despite their sensitivity to more implicit knowledge. Moreover, they can be used to study color systems—that is, emotional associations with one color in the context of an opposed one. Therefore, we tested the influence of two different color oppositions on affective stimulus categorization: red versus green and red versus white, in two experiments. In Experiment 1, stimuli comprised positive and negative words, and participants from the West (Austria/Germany), and the East (Mainland China, Macau) were tested in their native languages. The Western group showed a significantly stronger color-valence interaction effect than the Mainland Chinese (but not the Macanese) group for red-green but not for red–white opposition. To explore color-valence interaction effects independently of word stimulus differences between participant groups, we used affective silhouettes instead of words in Experiment 2. Again, the Western group showed a significantly stronger color-valence interaction than the Chinese group in red-green opposition, while effects in red–white opposition did not differ between cultural groups. Our findings complement those from explicit association research in an unexpected manner, where explicit measures showed similarities between cultures (associations for red and green), our results revealed differences and where explicit measures showed differences (associations with white), our results showed similarities, underlining the value of applying comprehensive measures in cross-cultural research on cross-modal associations. [ABSTRACT FROM AUTHOR]

The rise of interest in civil rights during the summer of 2020 created a need for resources that featured Diversity, Equity, Inclusion, and Accessibility (DEIA). Using social media and principles of marketing through graphic design, Wolfgram Memorial Library provided those resources despite being fully online. Examples are given for the use of image selection, color psychology, and visual hierarchy to promote DEIA resources. [ABSTRACT FROM AUTHOR]

It seems obvious to laypeople that neurotypical humans experience color equivalently across their entire visual field. To some neuroscientists, psychologists, and philosophers, though, this claim has been met with skepticism, as neurophysiological evidence indicates the mechanisms that support color perception degrade with eccentricity. However, the argument that this entails altered color experience in peripheral vision is not universally accepted. Here, we address whether color experience is essentially equivalent between central and peripheral vision. To assess this, we will obtain similarity relationships between color experiences across the visual field using both online and laboratory-based far-field displays, while removing the confounds of saccades, memory, and expectation about color experiences. Our experiment was designed to provide clear evidence that would favor either unchanged or altered color experience relationships in the periphery. Our results are consistent with lay people's phenomenological reports: Color experiences, as probed by similarity relationships in central vision and the far field (60°), are equivalent when elicited by large stimuli. These findings challenge the widespread view in philosophy and cognitive science that peripheral color experiences are illusory, and are discussed in the context of their related neurophysiological, psychophysical, and philosophical literature. [ABSTRACT FROM AUTHOR]

Human activity in conditions of extreme influence of environmental factors is accompanied by a long-term stressful state, which modifies the course of adaptation and provokes maladaptation disorders with the subsequent development of pathology. At the same time, maladaptive disorders do not have specific manifestations, which complicates diagnosis. In order to determine the specifics of changes in psychophysiological functions under the influence of extreme factors, medical and psychophysiological studies were performed with the participation of Antarctic winterers and persons with post-traumatic stress disorders. A number of new and modified methods of research of the psychophysiological state, which were used in the monitoring mode during the year of wintering, were involved. The diagnostic and prognostic effectiveness of certain characteristic changes in indicators of electrical activity of the brain, maintenance of statokinetic stability (assessment of central regulation mechanisms), psycho-emotional color preference (assessment of psychophysical tone) and individual genetic features (polymorphism of the hypoxia-inducible factor 1a gene) has been established. The practical application of psychophysiological state assessment indicators in the system of medical and psychological support of Antarctic expeditions has shown their diagnostic and prognostic effectiveness. [ABSTRACT FROM AUTHOR]

Color perception is a fundamental aspect of human experience, influencing emotions, behaviors, and physiological responses. Recent scientific inquiry has deepened our understanding of how the visual system processes and interprets colors. Colored light is also used by physiologists to manipulate neural circuits and study neuronal activity. In nature, colors serve as a visual language, conveying vital information for survival and reproduction. Humans also use color as a means of expression and communication, with color choices influencing consumer perception and behavior. Color vision deficiency has been studied extensively, and the implementation of color-vision screening for railroad staff has improved public transport safety. In academic contexts, color is used strategically to enhance the clarity and impact of research communication. The careful selection and standardization of colors aid in data interpretation and visualization in biomedical research. Overall, understanding the impact of color on human physiology has implications for fields such as healthcare and design. [Extracted from the article]

In this paper, we investigate the relationship between emotions and colors by showing robot animated emotion faces and colors to the participants through a series of surveys. We focused on representing a visualized emotion through a robot's facial expression and background colors. To complete the emotion design with animated faces and color background, we gave an experimental design for surveying the users' thoughts. We took an example of a robot animated face by using the ASUS Zenbo. We selected 11 colors as our color background and 24 facial expressions from Zenbo. To analyze our results from questionnaires, we used histograms to show the basic data situation and the multiple logistic regression analysis (MLRA) to see the marginal relationships. We separated our questionnaires into positive and negative questionnaires and divided the dataset into three cases to discuss the different relationships between color and emotion. Results showed that people preferred the blue color no matter whether the face was showing positive or negative emotion. The MLRA also showed the correct percentage is outstanding in case 2, either positive emotion or negative emotion. Participants thought Zenbo's robotic animated face was the same as they thought. Through our experimental design, we hope that people can consider more colors with emotion to design the human–robot interface that will be closer to the users' thoughts and make life more colorful with comfortable reactions with robots. [ABSTRACT FROM AUTHOR]

In terms of worship, no research or church instruction states that one architectural style for church buildings is more conducive for Catholic worship than another. Clergy and laity disagree over ritual formularies and the style of worship. Congregations, presiders, and preachers can take advantage of available media to improve their liturgical presence and practice that are appropriate to diverse cultural groups.[20] In the words of Pope Francis on the need for more liturgical formation: "This was the objective of the Council's reform. Keywords: Liturgy; worship; Catholic; church; youth; Pope Francis; synod; clericalism; architecture; space EN Liturgy worship Catholic church youth Pope Francis synod clericalism architecture space 66 73 8 02/07/23 20230101 NES 230101 The Rear View The Hebrew Bible contains a story of the Israelites' liberation from Egyptian captivity. [Extracted from the article]