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We aimed to provide a realistic portrayal of customer sentiment and product competitiveness, as well as to inspire businesses to optimise their products and enhance their services. This paper uses 119,190 pairs of real composite review data as a corpus to examine customer sentiment analysis and product competitiveness. The research is conducted by combining TF-IDF text mining with a time-phase division through the k-means clustering method. The study identified ‘quality’, ‘taste’, ‘appearance packaging’, ‘logistics’, ‘prices’, ‘service’, ‘evaluations’, and ‘customer loyalty’ as the commodity dimensions that customers are most concerned about. These dimensions should therefore serve as the primary entry point for improving the commodity and understanding customers. A review of customer feedback reveals that the composite reviews can be divided into three time stages. Furthermore, the sentiment expressed by customers can become increasingly negative over time. The product competitiveness based on the composite review can be characterised by four regional quadrants, such as ‘Advantage Area’, ‘Struggle Area’, ‘Opportunity Area’, and ‘Waiting Area’, and merchants can target these areas to improve product competitiveness according to the dimensional distribution. In the future, it will also be possible to take customer demographics into account in order to gain a deeper understanding of the customer base.

We aimed to provide a realistic portrayal of customer sentiment and product competitiveness, as well as to inspire businesses to optimise their products and enhance their services. This paper uses 119,190 pairs of real composite review data as a corpus to examine customer sentiment analysis and product competitiveness. The research is conducted by combining TF-IDF text mining with a time-phase division through the k-means clustering method. The study identified 'quality', 'taste', 'appearance packaging', 'logistics', 'prices', 'service', 'evaluations', and 'customer loyalty' as the commodity dimensions that customers are most concerned about. These dimensions should therefore serve as the primary entry point for improving the commodity and understanding customers. A review of customer feedback reveals that the composite reviews can be divided into three time stages. Furthermore, the sentiment expressed by customers can become increasingly negative over time. The product competitiveness based on the composite review can be characterised by four regional quadrants, such as 'Advantage Area', 'Struggle Area', 'Opportunity Area', and 'Waiting Area', and merchants can target these areas to improve product competitiveness according to the dimensional distribution. In the future, it will also be possible to take customer demographics into account in order to gain a deeper understanding of the customer base. [ABSTRACT FROM AUTHOR]

This research study examines the trade potential between Indonesia and Namibia, explicitly focusing on product competitiveness mapping and lessons learned from Chile and Uruguay. The analysis explores the competitiveness of export products in each country and identifies areas for improvement. The findings reveal that Indonesia has a higher number of export products with high competitiveness than Namibia. However, both countries face challenges in boosting the overall competitiveness of their export portfolios. The study emphasises the need for diversification and value-added processing to enhance export capabilities and reduce import reliance. Drawing insights from Chile and Uruguay, it highlights the importance of economic diplomacy and bilateral trade agreements in strengthening trade relations. The study concludes with recommendations for policymakers and future researchers to foster economic growth and maximise the trade potential between Indonesia and Namibia. [ABSTRACT FROM AUTHOR]

In the context of an aggravated competitive situation both in domestic and foreign markets, marketing tools for ensuring the competitiveness of an enterprise are becoming increasingly important. With the simultaneous growth of the role of a systematic approach in strategic planning both in the overall activities of the enterprise and its development prospects, and the level of competitiveness of the enterprise and its competitive position in specific markets. The subject of the study is the theoretical and methodological foundations of enterprise competitiveness management. The purpose of the article is to form a system for managing the competitiveness of enterprise on the basis of marketing. Methodology. To achieve the research objective, the following tasks were set and solved: a critical analysis of scientific approaches to the formation of a system for managing the competitiveness of enterprise, substantiation of the theoretical and methodological foundations for the formation of a system for managing the competitiveness of enterprise, clarification of the components of this system, and identification of the types of links between the components of the system for managing the competitiveness of enterprise. The following methods and approaches to research were employed in the study: an abstract and logical approach was used to examine the theoretical and methodological foundations of interaction management; an analysis of theoretical approaches to the formation of the enterprise competitiveness management system was conducted; an inductive and deductive approach (used to determine the factors influencing the formation of the enterprise competitiveness management system) was employed; a systematisation and generalisation approach (to clarify the approaches to the formation of the enterprise competitiveness management system) was also utilised. Results. The article considers processes of formation of the system of enterprise competitiveness management. It characterises and groups approaches to the system of management of competitiveness of an enterprise. The factors of influence on the level of competitiveness of enterprise have been determined. The structure of the system for managing the competitiveness of enterprise is described. Practical implications. The suggested integrated approach will help to clarify the role and functional links between the components of the enterprise competitiveness management system, taking into account the influence of factors of the marketing environment of enterprise and the marketing tools for assessing and improving the competitiveness of enterprise. Value/Originality. The proposed integrated approach to the formation of a system for managing the competitiveness of enterprise on the basis of marketing, unlike the existing ones, recognises the key role of competitiveness of enterprise products in assessing the competitiveness of enterprise, allocates the subject and object of competitiveness management, is based on the levels of strategic planning, takes into account the influence of factors of the marketing environment of enterprise and reveals the marketing tools for assessing and managing the competitiveness of enterprise.

In recent years, in order to address climate change and energy depletion, countries around the world have been constantly promoting energy transformation and structural upgrading. The effectiveness of RCEP has broadened the international east Asian new energy market. The development of renewable energy trade in the context of RCEP has attracted significant economic, environmental, and technical attention. Based on the background of RCEP in this study, the constant market share (CMS) model and the weighted dominant comparative advantage (IRCA) index are used to assess the export competitiveness of renewable energy products from 2006 to 2021. The data in this paper were obtained from the UN comtrade database according to the categorical statistics of HS codes. The results show that: (1) the overall competitiveness of Chinese renewable energy products shows an upward trend; (2) the comparative advantages of Chinese renewable energy products are strong, with some differences among different industries; (3) the growth effect is the main reason for the fluctuation of Chinese renewable energy product exports; and (4) the signing of RCEP has injected new vitality into Chinese renewable energy trade. Finally, based on the research conclusions, the paper puts forward corresponding policy proposal. [ABSTRACT FROM AUTHOR]

Copyright of Bulletin of the L.N. Gumilyov Eurasian National University. Technical science & Technology series is the property of L.N. Gumilyov Eurasian National University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: To develop a conceptual framework for enhancing product competitiveness by achieving product capability innovation through internal and external factors for Indian Manufacturing SMEs by reviewing the relevant literature. The study also conducted a bibliometric analysis to identify the research themes and emerging trends in SME research. Methodology: A bibliometric analysis of 151 Scopus-indexed articles published between 1997 and 2024 and a Systematic Literature Review (SLR) of 118 papers extending from 1978 to 2024 are employed in the research. Key factors influencing the competitiveness of SMEs are identified by examining keyword trends, author contributions, and co-citation patterns in the study. Results: This research provides a distinctive framework that underscores the importance of product innovation capabilities, manufacturing capabilities, and quality practices in enhancing the competitiveness of SMEs. The bibliometric analysis identifies prominent authors contributing to SME research and reveals significant research themes. Research limitations: The study's drawbacks include dependence on limited databases, lack of empirical evidence, and the potential exclusion of aspects such as digital transformation and international collaboration. Practical implications: This framework offers SMEs owners and managers practical insights to design competitiveness and innovation strategies. The research also recommends policies to foster SMEs growth. Originality: This research is original in its dual-method approach, combining qualitative and bibliometric analysis to provide a comprehensive understanding of the factors influencing the product competitiveness of Indian manufacturing SMEs. It fills a significant research gap and offers valuable insights for industry and academia. [ABSTRACT FROM AUTHOR]

In today's economy, design is increasingly becoming a key factor in developing business models and launching innovative products to market. Design is relevant for both tangible and intangible products, serving as a means of communication between consumers and products. The scope of application of design is constantly expanding, and global trends in the implementation of design principles in enterprises show a positive impact on economic growth. The purpose of the research is to systematize knowledge about methods of implementation and commercialization of design innovations at enterprises and organizations in Belarus, with the goal to enhance the competitiveness of manufactured products. The article proves the influence of design on the competitiveness of products, the organization of processes and communications in enterprises. It provides an analysis of the types of design developments at the stages of the product life cycle and considers organizational options for integrating design into the design activities of enterprises. The importance of design in assessing the competitiveness of goods and services necessitates the consideration of intellectual property protection for design solutions. The article analyzes methods for protecting and transferring intellectual property rights, thereby expanding the possibilities of interaction between organizations and the design community. In conclusion, the article proposes measures that will contribute to the acceleration and development of design-related communications, the implementation of new design developments, and material and moral stimulation of the activities of designers.

The competitiveness of products is a key element of a business entity's success on the market. It has been proven that to improve effectively the competitive positions of products in the sales markets, it is important to conduct an objective and timely evaluation of the product competitiveness. Without such an assessment, any measures aimed at supporting competitiveness will remain only intentions, as they will not have an objective basis for determining their real effect. The evaluation of the competitiveness of the equipment of the machine-building industry was carried out using an integral indicator that allowed comparing various indicators of the competitiveness of the studied products with the corresponding indicators of competitors' products. The factors that affect the competitiveness of products are systematized according to the following main blocks: technical parameters of products, cost and service parameters, and market parameters. The backhoe loader ELEX 81 was selected as the basis for evaluating the level of competitiveness of the products of JSC «Elvorti». It is a multi-purpose high-performance machine designed for excavation, loading and unloading works such as territory planning, development and loading of soil, digging pits and trenches. The market of backhoe loaders in Ukraine was analyzed. The calculation of the integral indicator of product competitiveness was carried out taking into account the detailed analysis of group and individual indicators of products; consumer market segmentation; weighting coefficients of product competitiveness indicators. The results of the calculation of the integral indicator show that the ELEX 81 backhoe loader is not competitive in comparison with similar products manufactured by JCB (England), CAT (USA) and Hidromek (Turkey). In order to increase the level of competitiveness of products, it is proposed to improve the key competitive aspects of the studied products, which are the most valuable for consumers. It is justified that the achievement of sustainable competitive advantages is possible by ensuring the optimal quality of products, increasing the level of service and effective marketing promotion of products to the market. [ABSTRACT FROM AUTHOR]

The article proposes a model for assessing the competitiveness of high-tech, innovative and active enterprises in the space industry, taking into account competitive advantages based on the formation of key production competencies. The specifics of the application of dynamic models for the analysis of the competitiveness of innovatively active enterprises were specified: the parameters of the necessary dynamic models that take into account the diffusion of competitiveness indicators based a linear differential system. The article proposes a model for evaluating the dependence of competitive advantages on competencies: the dynamic model is based on equations with a lagging element that reflect the non-linear and time-lag nature of the impact of competencies on innovative technologies that directly affect competitiveness, and allows taking into account different variants of dependence with a time lag. An algorithm for multi-criteria rating evaluation of the effectiveness of using the innovative potential of a high-tech enterprise as a source of organizational and production competencies was developed. The article developed a multi-level hierarchical structure of competitiveness indicators: the application of the method of forming criteria weights based on the production rules of aggregating object evaluations and the method of approximation of the matrix of pairwise comparisons of objects of the multiplicative matrix for estimating the error of the decision obtained by the analytical hierarchy method is substantiated. The formation of innovative potential indicates the presence of appropriate organizational competencies for its management. The multifactorial nature of the proposed model for evaluating innovation potential allows to assess the contribution of influencing factors to the overall results, while a comparison of factors for different enterprises allows to identify the leader. Thus, the model allows to solve several tasks in the field of competence management: to assess the overall level of development of innovation potential as an integral criterion of competence in the field of innovation and knowledge management; to identify the strengths of the enterprise and the risks associated with the management of innovative potential. The factors included in the model can be used as resources to ensure the achievement of high results, which corresponds to the «resource theory» of enterprise activity. In addition, the proposed model allows to compare objective quantitative indicators of competitors and identify key competencies and their carriers, whose impact on competitiveness is the most critical and important. The result of this stage is the local and global coefficients of the importance of the criteria at each level of the hierarchy. It was proposed to evaluate objects in the original (qualitative, quantitative) scales according to private indicators, their normalization and aggregation of evaluations according to the global criterion is performed by several aggregation mechanisms depending on the initial data, and an integrated approach to the aggregation of evaluations of innovative competencies of high-tech enterprises.

In the article, based on the study of theoretical and practical aspects of the functioning of the quality management system at the enterprise, analyzes the strategic dimensions of the implementation of the total quality management system (TQM). An overview of the key aspects of improving the basic principles of the total quality management (TQM) system in the context of the current state of global economic and technological development was carried out. The basic shortcomings of the modern paradigm of produ ct quality management have been identified and researched, the main ones of which are the need to update tools, methods and management techniques integrated into the overall quality management system at the enterprise and the need for better strategic road maps supplemented with appropriate methods, tools and techniques for ensuring success their implementation, as well as strong aggregation of indicators used to assess the level of quality and competitiveness of products. This made it possible to form a list of key aspects of the modification of the current paradigm of enterprise product quality management based on the improvement of its separate conceptual principles, the application of which makes it possible to clearly distinguish the quality characteristics of products and the factors that determine their competitiveness. The introduction of a practically oriented model for assessing the quality and competitiveness of products, which allows determining the possibility of bringing products to a certain market, in the context of new operating conditions, is substantiated. An approach to the interpretation of product quality as a generalized characteristic of its compliance with a given set of requirements, and product competitiveness as a generalized characteristic of the total possibilities of selling a given product on a given market under certain conditions, is proposed, which allows to clearly separate the set of constituent elements of a product from those parameters that determine its competitiveness. This approach made it possible to develop a practically oriented model for evaluating the quality and competitiveness of products, which can be used to determine the possibility of bringing products to a certain market and the prospects for their further implementation. As a result, the proposed changes to the modern paradigm of managing the quality and competitiveness of the company's products will contribute to the formation of an effectively functioning management mechanism that will enable the company to form, ensure and improve the quality and competitiveness of products at all stages of its life cycle. [ABSTRACT FROM AUTHOR]

MSMEs have a very important role as one of the pillars of national economic income, for that it is very important for MSME actors to ensure the legality of their business so that they can access financial facilities from banks and financial institutions. The certainty of products to have halal certification is a necessity considering the target population in Muslim-majority Indonesia. This study aims to measure and analyze how much influence legality and halal labels have on MSME income by using product advantages as mediation variables. This study used quantitative methods. Data analysis uses multiple linear regression analysis, path analysis, and partial tests. The results of the partial test (t-test) showed that the legality of the halal labeling business and product competitiveness had a positive and significant effect on the income of MSMEs in the Bhinangkit Community, while the coefficient of determination (R2) test showed that the influence of business legality, halal labeling, and product competitiveness on MSME income was 89.7%. The path analysis shows that business legality and the inclusion of halal labels have no effect on MSME income mediated by by-product competitiveness with a calculated t value of 0.2496 for business legality and 0.0344 for halal label marking. [ABSTRACT FROM AUTHOR]

In the modern conditions of the development of market relations, the basis of the effective development and competitiveness of Ukrainian enterprises is the management of the competitiveness of their products. This makes it possible to create strong positions in the domestic and foreign markets. Taking into account all stages of the product life cycle, a correctly chosen product quality management strategy will make it possible to ensure the efficiency of the enterprise's development, its competitiveness, and to achieve an increase in the level of profit at all stages of development. The topicality of the topic is determined by the interest of enterprises in the results of their activities and the need to improve the quality of products or services, which in turn requires the improvement of the work of all services and divisions of the enterprise. The purpose of the article. Study of the essence of the competitiveness of the company's products, classification of its parameters and evaluation methods, determination of factors affecting the competitiveness of products in modern conditions. The methods used in the research process: the work uses the method of analysis, generalization, and deduction. Results of the work: The article examines the essence and features of managing the competitiveness of the company's products, its components and structural elements, as well as an analysis of methods of increasing the competitiveness of products in modern conditions. The main tasks and directions for increasing the competitiveness of the company's products in modern conditions have been established. The reasons and consequences of the decrease in the competitiveness of products at the current stage of the country's economic development are analyzed.

The article examines the current state of the bread and bakery market in Ukraine on the basis of the exponential smoothing method. An important aspect of the analysis of the bakery industry state is the issue of pricing for the number one product in Ukraine – bread and bakery products. The purpose of this study was to analyze the level of bread prices in the regional context, to identify trends and factors influencing them and to propose models on the basis of which it is advisable to make operational forecasts of bread prices. The study was performed on the basis of monitoring data of average consumer prices for wheat bread from first grade flour by months of 2017 and 2018 in the selected regions, Kyiv and Ukraine as a whole. The choice of areas is done due to their territorial location, and the choice of bread type – due to steady popularity among consumers. The dynamics of product prices, in particular in the regional aspect, was analyzed. The example of wheat bread made from first grade flour shows significant differences in the price level for these products by regions. Trends in price changes and their dependence on such factors as the price of flour, the price of gasoline A-95, wages have been identified. The expediency of using for the estimation of bread prices of models based on series of dynamics by exponential smoothing is shown. High accuracy of the received models is confirmed. The proposed approach in this study can be used by industry to construct models of product price forecasting as a benchmark for making management decisions about the real price. Performing these calculations online on a computer will provide businesses with particular advantages over their competitors, as well as the ability to plan their economic performance at the desired level

Copyright of Listy Cukrovarnicke a Reparske is the property of VUC Praha a.s. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article considers topical issues regarding the impact of products (goods) quality on the formation of a sufficient level of competitiveness of enterprise. Views on the conceptual and categorical apparatus related to "competitiveness", "product competitiveness" and "quality" are generalized, including foreign experience. The purpose of this article is consideration and analysis of the impact of product quality on the formation of the competitiveness of enterprise and the achievement of its appropriate level in modern market economy. The essence of the concept of "product quality" from the point of view of the manufacturer is highlighted. The interdependence between product quality and ensuring the appropriate level of enterprise competitiveness is shown. The main advantages of improving product quality as a factor of competitiveness of products and the enterprise as a whole are given. The main attention is paid to quality as a factor in the formation of consumer confidence, technology "word of mouth", the importance of aesthetic indicators of products (goods). It is determined that the high quality of products (goods) provides greater return on investment and insufficient level of quality at the initial stage is a positive factor in the development of an enterprise. The main ways to improve product quality and product competitiveness are proposed. It is determined that the quality of products (goods) is influenced by a number of different factors, both internal and external (production technology, pricing policy, efficiency of product quality management system, the level of competition in the market, consumer requirements, etc.). Product competitiveness and enterprise competitiveness are correlated as part and whole. The main measures to improve the quality of products (goods), we see: the formation of consumer confidence and communication, the use of technology "word of mouth", the importance of aesthetic indicators in product or goods development, and development of competitive strategy based on marketing research of competitors, consumers, and the market as a whole.

The article considers the issues of competitiveness of Ukrainian products. The impact factors on the competitive advantages have been shown. The strategic imperatives in creating a comprehensive approach to competitiveness have been outlined. Studying of competitiveness determines the need of elaboration of effective, easy to use tools and methods that allow the enterprise to assess the level of competitiveness of their products on the market with the maximum degree of objectivity. The analysis of rates of the level of product competitiveness is a base of the differentiation of supply and creation of the unique set of interrelated competitive advantages attractive for consumers in the target segment. Above this, an enterprise is able to plan the improvement processes for product range more effective on the base of the specific results of research. The purpose of the article is the investigation of competitiveness of Ukrainian products on the world market under modern conditions. In the product competition policy it necessary to take into account, above all, functional purpose, reliability, durability, ease of use, aesthetic appearance, and other characteristics, i.e. the ability of the product to meet the customer needs better than products-competitors. The main condition of the market surviving is creation of product customer value that would includes all set of product features. When creating the product, manufacturer applies different strategies. Widespread competition under the influence of the international division of labour and scientific and technological progress pushes manufacturers to intensify the search for new competitive products and new markets. In solving the problem of increasing the competitiveness of products, every year the problem of selection and development of new markets is becoming increasingly important. In this regard, it is very important for the further development of the product competitiveness to try to enter it with a new market, if domestically its competitiveness has fallen sharply.

This study examines whether the intensity of partnerships, entrepreneurial orientation, the role of government and social capital indirectly affect the welfare of farmers through Virginia tobacco competitiveness. Sampling technique used is Simple Random Sampling because the population of partner farmers has homogeneous characteristics. Each population has the same opportunity to be a respondent in this study from 84 partner farmers in Gelanggang Village and 68 partner farmers in Sukadana Village. The PLS evaluation model consists of three parts, namely the evaluation of the measurement model (outer model) more specifically about the relationship of indicator blocks or question items to variables, the evaluation of structural models (Inner models) that specifically connect between latent variables and hypothesis testing. SEM-PLS test results of the relationship between variables can be stated that the relationship between the intensity of partnerships with product competitiveness has no significant effect. The relationship between partnership intensity and farmers' welfare is not significant. The relationship between entrepreneurship orientation and product competitiveness is significant. The relationship between entrepreneurship orientation and farmers' welfare is significant. The relationship between the role of government and product competitiveness is not significant. The relationship between the role of government and farmers' welfare is significant. The relationship between social capital and product competitiveness is not significant. The relationship between social capital and farmers' welfare is not significant. The relationship of product competitiveness with the welfare of farmers has a positive and significant effect on the welfare of farmers. The relationship between partnership intensity and farmers' welfare through product competitiveness is not significant. The relationship between entrepreneurship orientation with farmers' welfare through product competitiveness has a direct and significant influence. The relationship between the role of government and farmers' welfare is not significant. The relationship between social capital and welfare through product competitiveness is not significant.

The article uses the system of evaluation of resource provision of innovative development on the example of an industrial enterprise. The competitiveness of the products of the investigated enterprise was calculated. An assessment of the innovation potential of PJSC "Element". The calculation of the level of innovative development of the researched enterprise is made. The organizational and economic measures on activization of innovative potential of the industrial enterprise are offered. Indicators of innovation activity of PJSC "Element" are calculated and conclusions on further strategy of the enterprise are given. A list of problems of economic support of innovative development of PJSC "Element" was formed and each of the problems was assessed by expert methods from 0 to 10 to better understand which of the identified problems are the most acute and require immediate response. [ABSTRACT FROM AUTHOR]

The evolution of marketing, which has brought marketing of the third generation to the first positions nowadays is presented in the article. Marketing 3.0 aims not only to meet the immediate needs of consumers, but also to create new marketing values together with consumers. Changes in the company's operating environment, and especially changes in consumer behaviour, mean that the challenge for companies in the new marketing is to get to know their customers better - their needs, wants and fears - in order to reach not only their minds but also their hearts and souls. Such a strategy requires a vision, a mission, as well as the values of the companies. The expectation of companies to be more authentic and transparent means that value must be the basis for their functioning. But relying on values alone is not enough for a company's marketing policy. Firms must change the whole value creation model. Customers as well as other interested parties who are dissatisfied with the existing opportunities offered by the business in the field of solving societal problems, want to cooperate in this field with the enterprises - they want to take part in value creation and new solutions. The author has justified the importance of creating a value portfolio and integrating them into a unified holistic system in the process of forming a value marketing strategy on the principles of reasonableness, fairness, and spiritual consumerism. The hierarchical structuring of value marketing, which companies invest in their products and convey to consumers, was carried out. It was concluded that third-generation marketing involves the cooperation of companies in value creation and problem solving, which are of concern to people. The joint creation of economic and social value not only enables the satisfaction of the deep-seated needs and expectations of the customers, but also the concern for social wellbeing. [ABSTRACT FROM AUTHOR]

The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given.

Footwear business activities in Cibaduyut, Bandung City are supported by various factors, such as entrepreneurial spirit, facilities, marketing, raw material procurement and capital procurement. This research is a qualitative research with data analysis through triangulation. The purpose of this study is mainly to find out the role of Fintech as one of the financial institutions that support in the field of business capital, especially micro-businesses such as Cibaduyut footwear, one of SME in Bandung City. The results of the study show that the Cibaduyut footwear industry is greatly helped by the existence of this Fintech although in the implementation still faces several obstacles, especially those concerning the knowledge and facilities to support these activities.

Background and Purpose: The existing frameworks provide a superficial approach to the evaluation of product competitiveness which reveals the linkage between the level of product competitiveness and quantitative as well as qualitative factors that have the most significant impact thereon. Given this fact, the purpose of this paper is to elaborate a model for evaluating the competitiveness of sunflower packaged oil, considering both quantitative and qualitative factors that may alter it. Further, this model is being implemented to examine the most demanded Ukrainian sunflower oil brands in order to reveal possibilities for enhancing competitiveness.

The classifications of factors ensuring the competitiveness considered by different authors are analyzed and the most complete and best one for use is distinguished in this paper. General scientific and empirical techniques based on the systematic approach are used, methods of generalization, comparison, analysis and synthesis are applied in the investigation process. The carried out analysis makes it possible to identify six main features of «competitiveness» concept. The formula for competitiveness calculation is presented and proposals necessary for the enterprise competitiveness growth are given. Taking into account all the necessary conditions for ensuring the competitiveness formation, the definition of «company competitiveness» concept is given, as well as the main aspects of this concept are provided. It is determined that the analysis of competitive positions in the market involves, first of all, the identification of its strengths and weaknesses, as well as factors influencing the attitude of consumers to the enterprise. The essence of “factors of competitiveness” category is determined and the list of the main factors of the enterprise competitiveness is given. The classification and analysis of the factors influencing the enterprise competitiveness proposed by professor from Harvard school M. Porter are given. The classifications of factors of enterprise competitiveness by such authors as: A. Olivier, A. Diane and R. Usrse, A. A. Thompson and A. Strickland, H. M. Skudar, T. M. Kulinich and B. V. Burkina, V. Synko and R. Yu. Yemadakov are also presented. The most well-known approach in economic literature, based on the combination of all competitiveness factors into two groups is highlighted. The classification of external and internal factors proposed by V. Synko is considered in detail. It is noted that there are factors that are less determined by the enterprise and factors that are almost entirely dependent on the enterprise. As a result, it is determined that competitive advantages significantly depend on the effectiveness of competitiveness factors use, and competitiveness is a set of enterprise characteristics, but its assessment cannot be done without taking into account external factors. [ABSTRACT FROM AUTHOR]

The article investigates the specifics of the military-industrial complex functioning in Ukraine. Theoretical analysis has shown that the development of the country’s defense industry and the state of enterprise`s financial security within this industry have a dual impact on various components of the national security system: is a realization tool of the national interests, which in turn creates opportunities for its strengthening, and it can also be a source of threats to the state`s economic security by its components due to the accumulation of internal negative elements on enterprises (insufficient development and low level of military products competitiveness, obsolescence of fixed assets at enterprises, etc), as well as due to the low ability of enterprises to respond adequately to the challenges arising from changes in external conditions and factors (disruption of sustainable cooperation, increased competition between different military products in domestic and foreign markets, etc). The activity legal framework, legal status and structure of the state concern “Ukroboronprom” have been defined. The strategic growth priorities of defense industry of Ukraine have been cleared up. The financial security of enterprises operating in the defense industry can be ensured not only by using passive mechanisms to resist internal and external destructive factors, but also by mechanisms of efficient interaction with the environment. This in turn allows the company to avoid the need to invest capital in sources of raw materials, production or creation of distribution channels. Access to certain technologies or knowledge, the advantages of narrow specialization and the possibility of increasing consumer value, these all are important reasons for establishing strategic cooperation between different companies. [ABSTRACT FROM AUTHOR]

The article shows the current trends of regional development in Tajikistan. It pointed out to the importance of pursuing effective economic policy aimed at dynamic economic development of regions, where enterprises, which put out competitive products and use advanced technologies are not sufficiently developed and where innovation activity is poor due to shortage of internal and external investment. The state budget has not enough resources for fast settlement of serious problems of social and economic development of regions. The authors showed that to increase the speed of economic growth it is necessary to substantiate scientifically the strategy of economic growth, to design new tools for raising direct foreign investment.

There is an improvement of the organizational and economic model of operational management of the production of competitive products, which combines and discloses the systematic use of interconnected key principles, methods, tools, forms and processes of operational management in the implementation of production tasks of a machine- building enterprise. [ABSTRACT FROM AUTHOR]

Goal. Ensuring the required level of knitwear quality with drawings, applied in various ways of printing. The formulated goal is achieved by studying and analyzing the resistance to operational loads of the form and appearance of the patterns printed on knitted fabrics of various raw materials and weave. Methodology. The studies were based on system analysis and standardized methods for determining the quality indicators of knitted fabrics on samples with drawings created by various printing methods. Determination of the types of physico-chemical effects on knitted fabrics, assessment methods and the normative level of indicators was carried out depending on their purpose and composition according to regulatory requirements. Results. Report investigated the influence of washing, ironing, dry and wet friction on the shape, surface texture, color fastness and fixing patterns applied to knitted fabrics of various raw materials and interweaving with direct digital and transfer printing methods. Scientific novelty. The nature of the change in the appearance of patterns printed on knitted fabrics of various raw materials and the interweaving of direct digital and transfer printing under the influence of various types of physico-chemical effects is established. Practical value. It is proved that the manufacturer's recommendations regarding the temperature of washing, ironing and the method of drying knitwear with drawings are justified. When choosing the method of printed patterns, it is recommended to take into account the type of the weave surface, the raw material composition and deformation characteristics of the base material, in particular, the knit band tensile group. The research results are introduced into the production of knitted products in LLC “SinglePrint” (Kiev). [ABSTRACT FROM AUTHOR]

Purpose: This paper presents a review of the research and application of life cycle assessment (LCA) in Indonesia over the last 20 years and analyzes challenges and opportunities for future development.Methods: The study assessed 107 peer-reviewed scientific publications on LCA about Indonesia or written by authors affiliated with institutions in Indonesia. Relevant programs and recommendations to advance LCA adoption were elaborated.Results and discussion: The first paper on the subject of LCA appeared as early as in 1996, while the number of publication significantly increased since 2010. The majority of these articles came from universities, research institutions, and international organizations. Drivers were mainly related to product competitiveness aiming to fulfill sustainability requirements of the global commodities market. Government policies also played an essential role in many aspects, including a reduction in greenhouse gas emissions, sustainable consumption and production, green public procurement, eco-labeling, and green industry. Simultaneously, life cycle thinking has been embraced by governments and industries, especially with an immediate increase in the number of organizations implementing the recent version of ISO 14001. Increased participation in voluntary sustainability reporting also provides evidence of the prevalence of the sustainability concept. We believe that this development can serve as an essential step toward the spread of LCA studies in the future. Furthermore, the recent adoption of ISO 14040/44 as national standards in 2016/2017 also marked the commitment of Indonesian governments in LCA and is expected to stimulate the adoption of LCA-based environmental labels, such as carbon footprint, environmental product declaration, and product environmental footprint.Conclusions: The research and application of LCA in Indonesia are still in its infancy, as partly proved by a relatively small number of publications as compared to some other Southeast Asian countries. However, there was a notable increase in publication over the last 5 years, indicating a growing interest in LCA, mainly from academics and to less extent from private sectors. Although LCA has not been explicitly formulated in the national strategies and legislation, Indonesian governments do require life cycle thinking to inform policy-making. Nevertheless, the lack of incentives for green products, LCA programs, LCA expertise, and localized inventory data hampers its implementation. In the future, improvement should focus on LCA capacity building, the establishment of a forum to communicate LCA studies and resources, development of national life cycle inventory databases, and provision of market incentives for green products. [ABSTRACT FROM AUTHOR]

The article reveals the essence of the authors' approach and methodical tools of assessment of competitiveness of the enterprise on a certain phase of its economic development taking into account a complex of indicators characterizing all activities of the enterprise and determine the level of its competitiveness. Authors generalize the methodical approaches to assessing the enterprise's competitiveness. The proposed combination of integral and matrix approaches significantly expands methodical opportunities of such an assessment, and allows to prove more deeply the structure of management decisions on ensuring the enterprise's development. Analyzed the current condition of Ukraine's the wine-making industry, including the factors restraining its development and prerequisites for future growth. The article provides results of the approbation of methodical tools on the example of five wine-making enterprises in Odessa and Mykolaiv regions. Based on the data of expert analysis and financial statements, the authors construct the profiles of the enterprises' competitive advantages and estimate their potential by the following elements: "production, distribution and sale", "organizational structure and management", "marketing" and "finance". A calculation of individual indicators of products' competitiveness is made by a differential method, defined the rated values of economic indicators, and calculated the integrated indicator of competitiveness. Combining the assessment of competitiveness and life cycle stage allows displaying the position of each of the wine-making enterprises of Odessa region in the matrix of integrated assessment of the level of competitiveness and suggesting a development trajectory. Revealed the reserves and developed corresponding recommendations on the behavior of the wine-making enterprises and necessary organizational changes to raise the development stability and competitiveness. [ABSTRACT FROM AUTHOR]

Research background: Corporate competitiveness is closely connected with the competitive advantage. Contemporary developed European countries are characterised by being highly competitive. Thus, the competitive advantage is particularly bound by fulfilling the customer preferences and needs. However, there is a necessity to preserve and strengthen customer satisfaction and loyalty, in the long-run. Purpose of the article: In the current globalised world, there is apparent high pressure on the sustainable development of the whole society. This trend was shifted from the mere legislation scope to the society-wide discussion. However, the previous researches prove that this trend is not reflected in the real purchasing behaviour in Czechia. Thus, the main aim of this article is to explore the role of customer behaviour in the corporate competitiveness paradigm concerning the current trend of corporate social responsibility. Methods: Primary quantitative research is based on a questionnaire survey with Czech managers at the top and middle level. The data collection was conducted from April to June 2021 via personal interviewing. The questionnaire contained mainly close-ended questions. However, if it was relevant there were also used additional open-ended questions for a closer explanation of the question point. Findings & Value added: The results indicate that the Czech business mostly perceives as a key factor of corporate competitiveness innovation potential, not direct relationships with customers. However, this factor has a significant indirect connection with customer satisfaction. CSR has the lowest impact on corporate competitiveness according to the respondents. However, they predicate the upward trend of this factor, similar to the global environment.

In this paper we develop and present the SLEM model created to measure the market potential of local goods supplied by the entrepreneurs of the Cserehát region, one of the most deprived regions of Hungary. The SLEM model evaluates goods along four dimensions: supplier conditions, labour conditions, (professional) embeddedness, and market conditions. The four pillars were measured with factors that are easily accessible, and so the evaluation can be repeated with other regions as well. In case of Cserehát, we have identified the following five groups of local goods with the greatest potential: animal husbandry; honey; spices and pharmaceutical crops; nature tourism; and mineral water.

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The article conducts a critical analysis of existing approaches to assessment of effectiveness of increase of product competitiveness as an economic process, on the basis of which an insufficient developmental work in this direction of development of the theory of product competitiveness is revealed. It justifies a necessity of a more thorough development of issues connected with definition of effectiveness of increase of product competitiveness. It offers to use the method of comparative effectiveness, based on definition of the criteria indicator developed by the author, for defining effectiveness of the process of increase of product competitiveness.В статье проведен критический анализ существующих подходов к оценке эффективности повышения конкурентоспособности продукции как экономического процесса, на основании которого выявлена недостаточная проработка данного направления развития теории конкурентоспособности продукции. Обоснована необходимость более детальной проработки вопросов, связанных с определением эффективности повышения конкурентоспособности продукции. Предложено для определения эффективности процесса повышения конкурентоспособности продукции использовать метод сравнительной эффективности, основанный на определении разработанного автором критериального показателя.