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The vaccination drive for the COVID-19 pandemic was initiated globally more than a year ago, with booster shots being the new addition currently. There are some setbacks regarding the acceptance of the vaccine that the government needs to tackle to achieve a fully vaccinated ecosystem. Vaccine hesitancy is not a new concept and has been witnessed by people for decades. In simple terms, vaccine hesitancy refers to a situation where people are reluctant to get vaccinated despite its availability. This is due to technological retrogression, superstitions, doubt towards the government and misinformation. This paper is a systematic literature review to analyse the behavioural economics theories shown by people towards vaccines in the SARS-CoV-2 pandemic. We aim to connect psychological and economic factors that lead to this hesitancy through behavioural economics. Availability bias, omission bias, confirmation bias, incentives, anticipated regret, illusory correlation, recency effect, tailoring and framing are the biases that influence decision-making under the behavioural economics framework. This paper is an attempt to analyse these principles and explain potential barriers to vaccine acceptance and intervention strategies for medical professionals and the state. JEL Classifications : D03, D70, I18 [ABSTRACT FROM AUTHOR]

The article presents a study which analyses the theories of branding applied to the concept of "nation branding" in India. Topics discussed include information on Nation Branding Mechanism Model which is a strategic management tool for effectively managing a nation brand and achieving sustainable competitiveness; importance of internal stakeholders; and components for destination branding.

Indian telecom sector has witnessed a phenomenal growth in the last few years. India has the second largest telecom network in the world, and by March, 2016 the subscriber base stood at approximately 1,058.86 million. Telecom sector is recognized as an important tool for the socioeconomic development of a nation and plays a vital role in the growth of various sectors of economy, and with the Indian government's vision of a Digital India, the country has embarked on a focused journey to bring digital transformation in the lives of all its citizens. Over the last few years, Indian telecom market has experienced enormous growth because of several factors like domestic demand, policy initiatives and policy amendments, liberalization, structural and regulatory reforms and competition. The paper analyzes the process of transformation the sector has undergone from a monopolistic to a competitive environment with the introduction of major policies. Policies like the National Telecom Policy of 1994, establishment of the Telecom Regulatory Authority of India (TRAI) in 1997, and the reemphasized New Telecom Policy of 1999 and many more over the period of time were introduced to bring in a regulatory mechanism in order to sustain the competitive environment in the sector. These policy reforms have helped in addressing the issues pertaining to this sector like quality of service, protection of consumer interests and the growth of telecom services. The paper discusses the rationale behind the policies taken and analyzes each one of it, further explaining the benefits that stakeholders of the sector enjoyed. [ABSTRACT FROM AUTHOR]

Marketing communication is playing very vital role in creating and maintaining brand image in the mind of consumers. Community marketing is one of the effective, efficient and low cost marketing communication strategies for various purposes. Community marketing includes creation of group of consumers, suppliers, or intermediaries having common goal, liking or usage of the product. The practice of community marketing is very old. In the present scenario community, marketing is practiced through social media. Community marketing is a process that includes creating an engaging brand presence of particular product or services or organisation in order to interact with a community of existing customers as well as prospective consumers. Various online platforms are used for community marketing. It occurs in places like enthusiast groups, Facebook groups, online message boards and Twitter accounts. However, this digital space marketers provide space for the entire community to share views about products or services or organisation. Research also reveals that marketers obtain mileage through community marketing in terms of brand awareness or brand belongingness amongst present brand users. However, recent trends reveals that it has been widely used for feedback from customers, identification of customer's needs, better customer-focused product development, better positioning for damage control, enthusiastic word-of-mouth marketing and transparency. Recent evidences indicate that various advertisement campaigns of the multinational companies in India are also supported though community marketing through various social media to make them more effective and successful. The present study is an attempt to evaluate the effectiveness of community marketing by various community-marketing practices followed by marketers. Influence of community marketing initiatives though various social media platforms for generating commercial advantage is also being examined. Marketers can easily generate word of mouth publicity though such community marketing. The scope of present research includes examine online marketing community practices in the Indian context only. The said research work has followed exploratory research design and it is based on secondary data from various platforms of social media. Various advertisement camping as well as community activities executed by the marketers are evaluated from the view point of the participation of the consumers and reaction by the marketers in this paper. [ABSTRACT FROM AUTHOR]