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The article provides a theoretical justification for tax incentives for industrial enterprises under market conditions of their activities. According to modern economic theory, which is the basis of the domestic tax system, the most effective are horizontal and vertical structures to stimulate industrial production, able to increase production and sales of its competitiveness in world markets, and businesses to operate on self-financing and self-sufficiency. A set of general scientific and special methods of scientific cognition was used to solve the tasks set in the process of research. Application of a systematic approach, methods of induction and deduction, analysis and synthesis, which made it possible to comprehensively and comprehensively consider the theoretical foundations of tax incentives for industrial enterprises, to determine the results of the application of horizontal and vertical organization of tax incentives. When systematizing the results of tax incentives for industrial enterprises, methods of scientific generalization, analysis and synthesis were chosen. Given the importance of tax incentives for industrial enterprises in modern conditions in the domestic tax system, there are a number of unresolved issues, which are essentially debatable on the theoretical justification of this problem and its practical solution aimed at increasing production and sales of industrial products, expanding markets. The results of the study show that horizontal tax incentives are more acceptable, as the situation on the world market is changing very quickly, and business needs certainty, provided that the state determines which segments of the national economy are a priority. The efficiency of tax holidays, preferential rates, investment tax credits and free trade zones are more promising for the development of industrial production at the horizontal level. With a vertical strategy for the development of industrial production, priority is given to export-oriented investment tax credits, in particular tariff or tax benefits, investment benefits. The proposed measures of tax stimulation of industrial production will stimulate the development of enterprises using the strategy of modernization of the production base through the renewal of fixed assets, the introduction of advanced advanced technologies, financing of scientific developments. These measures can ensure synergies, especially if the equipment to be purchased by industrial enterprises will be domestically produced.

The article provides a theoretical justification for tax control in terms of modifying the tax relations of taxpayers with tax authorities. The analysis of the factors influencing the choice of the model of behavior of taxpayers and tax authorities in accordance with the current tax legislation in a market environment. This theoretical substantiation of the nature of the hierarchy of state structures in the context of the obligation to submit to general administrative relations. The main purpose of tax control in modifying the relationship between tax authorities and taxpayers is strict compliance with applicable tax laws. The effectiveness of tax control largely affects the receipt of revenues in the budgets of all levels, as tax control is a guarantee of satisfaction of both public property interests and an important factor in financial security and economic and social stability of the state. Digital technologies in market conditions create additional tax risks on the part of both the state and taxpayers. Given this, there is a need to develop and implement in the domestic tax system fundamentally new methods of tax control, would meet the modifications of the relationship of taxpayers with the tax authorities. As a result, there is a need for a more in-depth study of tax control in the context of modifying the relationship between tax authorities and taxpayers. The results of the reform of the domestic tax system show that new digital technologies, an unprecedented flow of information have led to fundamental changes in the management of economic processes in general and the tax system in particular. With this in mind, the problem of developing tax control as one of the key mechanisms for adequate response to the manifestations of new technologies is solved. Tax control must be at the same technological level as the controlled business.

The constant cycle of agricultural production is successfully achieved regarding to equity and loans. An alternative to private source of funding to the equity of agricultural production is crediting including bank loans which are attracted in order to cover the time gaps between production and receiving benefits during a year due to the seasonality. It is revealed that crediting in the context of modern market economy is a key and vital component of economic development. The positive influence of the loan, its impact on national business entities is assessed as controversial. Some researchers of credit theory and its involvement in the production process substantiate it by the lack of tangible assets necessary to ensure the business continuity. As the interest rate is the basic principle of lending, in their opinion, the financial condition of the borrower becomes unstable and as a result it leads to the bankruptcy. According to other researchers, credits lead to the reduction of manufacturing duration and serve as the main precondition for expanded reproduction and business operation in modern economic situation. It has been found that a loan is an inevitable part of an agricultural business as its involvement is caused not only by the borrower’s financial weakness but also the objectiveness of production and circular flow of funds due to the lack of its own funds which is inappropriate to hold in reserve. It was also determined that the naturalistic and income generating theories developed equally during a long period of evolution. However, having opposite approaches to the essence of crediting, in fact, they are identical as credit systems channel savings into productive investments. Actually, credit itself performs redistributive function in the economy and, at the same time, bank institutions have the function of capital formation. It is proposed that in current economic situation the establishment of credit relations between banks and borrowers is possible only in the context of theoretical justification of the nature of the loan, its role in the reproduction process and implementation at the state level with the aim of reliability lending to agribusiness with scientifically proved supervision in market functioning by a decision-making methods through the implementation of legislative framework in the field of crediting, insurance, taxation, budget policy, aimed at the improving of credit relations, supporting bank institutions and the agrarian sector and as a result it will contribute to overcome the financial crises.

The article forms and systematizes the author's approach to the legislative enshrinement in the Tax Code of Ukraine of the essence of economic categories "aggressive tax planning", "minimization of tax liabilities". These terms are widely used in the practice of the OECD and countries with developed market relations. The article highlights the results of the work of the 10th OECD Working Group on Aggressive Tax Planning and the OECD Forum on Tax Administration. Generalized issues regarding the inconsistency of the tax base, which allows taxpayers to minimize and evade their payment. Methodological and theoretical foundations of the study are economic theory, scientific developments of foreign and domestic scientists on the problems of aggressive tax planning. The following research methods were used in the research process: abstract –logical, comparison, monographic and scientific generalization. Studies show that aggressive tax planning as a relatively new category still requires painstaking improvements from those international structures that have sponsored it. Note that the OECD has proposed two somewhat vague definitions of aggressive tax planning that have already been criticized by experts. Thus, according to one definition, it is planning that includes a tax position that is rational, but leads to a result that is unpredictable for the tax authorities, given its inconsistency with the purpose of the law. The experience of foreign countries in identifying and regulating aggressive tax planning should be adapted to domestic realities and reflected in the tax system at the legislative level, which will help improve tax administration, support big business, solve investment, innovation and social problems. The results of the study show that the management of any socially important process requires the ability to constantly maneuver in a large number of changes and new opportunities. The OECD's experience shows that responding to new taxpayer schemes for aggressive tax planning is a challenge. With the enactment of legislation to counter aggressive planning to eliminate them from tax practice, taxpayers are finding new, more sophisticated methods, using them to minimize tax liabilities. This struggle between the two subjects of tax relations will continue as long as the states function mainly through taxes and other obligatory payments.

Various processes of transformation of the national economy, which are a necessary prerequisite for the formation of a new economic model using digital and cognitive technologies, were researched in the article. State support for the integration of the credit market into the innovation process, which should be considered as a system of measures providing regulatory support for credit institutions was studied. The innovative development of the domestic economy was investigated, and it was found that it largely depended on the development of the credit market. It was determined that the initiators of the innovation process should be banks, as they should stimulate the launch and development of innovative projects of their corporate clients. It was studied that the participants of the credit market used innovative technologies and as a result of which transaction costs were reduced. Banking services for different groups of clients became more accessible, and banking services became differentiated, and as a result of which the profitability of the banking business increased due to obtaining of higher commission income. It was defined that the NBU participated in the creation of technologies and platforms for improving the efficiency of credit market regulation and inspection, as well as providing all market participants with equal secure access to information necessary to comply with modern high standards of banking activity. Despite the fact that the activity of the NBU on the formation a digital space of financial and credit markets, of course, deserves the most positive estimation, it should be noted that this activity are limited by individual decisions in the absence of a systematic approach. It is necessary that the ecosystem of the credit market will be integrated with the ecosystems of the largest domestic banks, as well as with the platforms of other credit institutions. It is noted that the further development of the innovative component of the credit market is contained in the creation of the conditions stimulating more active participation of banks in the implementation of projects aimed at modernization and innovative development of the national economy. Banks, applying an innovative approach to work with clients, must not only take into account but also anticipate the requests of different customer groups. Innovations are the part of the business model for banks. They connect the prospects of their own development to the needs of the client groups of new generations.

The article is aimed at researching the efficiency of strategic planning in today’s environment on the scientific, theoretical and methodological base, which fully takes into account the specifics of domestic agrarian production. It is identified that strategic planning is of systemic nature of agricultural production, based on harmonization of the interests of all its subjects and mechanisms for the implementation of the chosen strategy, ensures their efficient functioning in various natural-economic conditions. It is specified that strategic planning is widely used in the agrarian sector of the countries with developed market relations, as it allows to structure the complexity of managerial decision-making, as well as the capability of being more active in terms of formation of a strategy in the face of complexity and uncertainty, and it usually does not cause conflicts in the socio-psychological sphere. The carried out analysis of the specifics of agricultural production shows that each feature is connected with a number of problems of the production, managerial, and socio-psychological nature, which can provide systematization of the considered, as well as other important sectoral features, to develop an appropriate theoretical-methodological framework for strategic planning in the agrarian sector of the economy. It is proposed in the process of strategic planning to take into account the peculiarity of agrarian production regarding the influence of natural and social factors, as well as special economic conditions, which determine the special role of the State in the systematic impact on the agrarian industry. After all, strategic planning is called to provide a common focus on the development of agribusiness, to help preserving the diversity of economic entities with a concerted movement towards a common goal, with the general support on the part of the State.

The search for ways and methods of stimulation of investment activity of business entities of Ukraineis one of the burning issues, especially in agriculture.From this perspective, special attention should be paid to tax tools to stimulate investment activities, whichinclude tax preferences, tax rates, special tax regimes and temporary means of influence.After considering each of the mentioned ways of optimization, it was investigated that providing taxpreferences in order to stimulate investment activity has to be direct in nature, however, tax preferences in Ukrainedo not give the expected result since the efficiency of their functioning is rather low in spite of their significantnumber.Tax rates constitute an active and efficient element in the increase of investment activity. However, their misuseprovokes an increase of the level of the tax burden that slows the increase of the volumes of the technologicalproduction. A similar characteristic can be also applied to an investment credit, the use of which, in combinationwith tax rates, gives a good result, provided that the progressive scale of rates but not linear or low-progressive (as inUkraine) is used. Therefore, the analysis of the results of the activities of enterprises of Ukraine showed, firstly, alow level of growth in the volume of commissioning of capital assets, which in 2017 amounted to only 2.6% of thelevel of 2016, and an overall reduction of 8.3 percentage points compared to 2012, and, secondly, a reduction in thevolume and pace of investment activity.It should also be noted that the low level of general and investment activity of enterprises, in particular,agricultural ones, also provokes a decrease in the social standard of living. Consequently, the negative trends in theeconomic environment, which provoked a decrease in the social standards, resulted in a total reduction of the budgetrevenues and a high level of the budget deficit at all levels.That is why, a harmony of the tools of influence and social aims is necessary to activate the investment activityof business entities, especially in the agricultural sector.

Taxation of personal income is one of the largest sectors of the tax system. The mechanism of its taxation applies to all citizens of the state and, therefore, this tax is an effective element of the implementation of state social policy. However, in Ukraine, at the present stage, this function of the personal income tax is not implemented. That is why the purpose of the article was to study the current mechanism of taxation of personal incomes in Ukraine and to find directions for its improvement in order to strengthen the social orientation of this sector of taxation. The tax on personal income in Ukraine plays an important role in filling budgets of different levels. However, a detailed study of the mechanism of its functioning revealed a number of problems that provoke a significant social stratification of the population, reduce the level of payment and tax capacity of citizens and contribute to the formation of a high level of shadow income. So, the last mentioned increased by 22 per cent in 2010-2016. Despite these emingly broad base of taxation and the loyal rate of personal income tax, Ukraine has a low share of wage taxes in the gross domestic product of the state. This indicates significant volumes of tax evasion in this area. In particular, in 2016 it amounted to 5.8% in Ukraine, while its average value in Europe is 18.6 per cent. The revealed shortcomings contributed to the formation of proposals to improve the mechanism of taxation of individuals’ incomes. Thus, the first step is the reduction of the non-taxable minimum to the subsistence minimum. In order to strengthen the social function of this sector of taxation, a progressive system of tax rates should be introduced, based on the volume of received income. Taking into account the coefficient of family taxation in determining the tax base will be next. The mechanism of phased implementation of the concept of family taxation is proposed on the basis of perfection of the above elements. This should change the current system of personal income taxation. Proposed improvements will help to optimize the social level of taxation of individuals’ incomes, increase the living standards of citizens, reduce the level of the shadow sector and increase the income of budgets of different levels.