The hotel industry remains haunted by the room supply resulting from the 1980s building boom. Demand has recovered somewhat from the 1991 recession, but not enough to absorb the supply overhang. This mature industry, mired in overcapacity, is characterized by high exit barriers, low entry barriers, and numerous, diverse competitors. As a result the past four years have been a period of wholesale destruction of value, with many hotels selling at distressed prices. However, even under such adverse conditions, a few well-positioned players managed to achieve competitive advantage and create value. The Charlottesville, Virginia, market offers a microcosm of those conditions. Dissecting that market with an analysis of strategies shows that a differentiation strategy with careful cost containment was successful in creating value. In particular, limited-service entrants were able to sustain their competitive advantage. On the other hand, a differentiation strategy that depended on premium pricing failed to create value for three different properties. Finally, the analysis makes clear that although overhanging debt damaged value, even debt-free properties were not able to create value absent a differentiating strategy. [ABSTRACT FROM PUBLISHER]