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This study aims to investigate the impact of the narratives of supply chain-related information on the success of crowdfunding campaigns. We developed a supply chain dictionary to measure the supply chain narratives in crowdfunding through text mining. Our empirical results show that more comprehensive supply chain narratives significantly positively lead to higher financial performance in crowdfunding projects. Additionally, we identified an "inverted U-shaped" relationship between the narratives of the "deliver" in the supply chain and the project's success. Results of the moderating analyses show that the number of images, videos, and updates negatively moderates the narrative-crowdfunding success relationship. [ABSTRACT FROM AUTHOR]