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© 2016 AISTI.The rise of social media represents substantial changes in the configuration of television content in Ecuador. In this scenario concerns arise: How social networks are integrated in different types of content? Is the impact achieved at the hearing is similar in television and social media? The investigation seeks to establish through a quantitative methodology, trends in social media in relation to the content classification made by the Communications Law of Ecuador, to determine the impact of contents in television and social networks.

© 2016, University of La Laguna. All rights reserved.Introduction. The objective of this research article is to evaluate the adequacy of television regulators in the Andean region according to the international standards set by UNESCO at times of reforms in communications legislation. The hypotheses that guide this research are that television regulators were created by law, that their autonomy has constitutional support, and that their resolutions promote communication rights. Method. The study is based on a qualitative method that involves the review of regulatory documents and resolutions and the analysis of such variables as: regulator-creation laws, regulatory authority types, financial autonomy, purposes, functions, composition and resolutions. Results and conclusions. The legislation of the regulatory authorities aims to cover from their constituent elements to the impacts of the new forms of communication. Colombia�s national regulatory authority is the regulator in the Andean region with the largest number of functions in relation to the protection of television viewers. The legislation does not guarantee the participation of associations of television professionals that are free from influences nor that their members of the regulators are qualified to perform their job. The resolutions adopted by the television regulatory authorities have focused on the regulation of the administrative aspects of television.

In this research work, the management of the social networks of the transmedia project �EnchufeTV� is analyzed. The methodology is quantitative and qualitative, four monitoring tools of social media ware applied to gather information and collect statistical data between June and July 2015. The research was complemented by interviews to experts in the subject. It can be seen that social media is the ideal platform for new content, viralization and wider dissemination and expansion of the content, although EnchufeTV does not fully exploits the advantages of social media and it does not post in largescale. It is ratified that projects such as �EnchufeTV� mean a breakthrough in terms of audiovisual content on the Web in Ecuador. © Springer International Publishing Switzerland 2016.

In the television of Ecuador a commercial model has predominated. It has not allowed the production of national content, situation that in recent years has changed thanks to the transition to Terrestrial Digital Television and the implementation of the Communications Law that promotes, both technically and legally, the domestic production to meet the demand for quality content. In addition, the digital phenomenon and the regulation in communication would allow to meet the right to communication. The research presents the changes in the composition of content of private television of Ecuador between 2010 and 2015; and the findings of media actors. The effectiveness and exploitation of technological and legal changes will depend on the ability of agreements between companies, society and the government.

The research is focused on the management of social networks in television news programs of Ecuador. The methodology is qualitative and quantitative profiles through analysis and surveys regarding the use of social networks news programs presenters and news directors of the Ecuavisa, Teleamazonas and Ecuador TV stations were surveyed; from the low impact of national television presenters social networks and news directors surveyed RTU and Telerama. Research was supplemented with semi-structured interviews news directors. Social networks are part of journalism communicators and news directors. Social networks and TV complement. The talks raised through digital platforms influence and in some cases determine the thematic agenda. In Ecuador there are still channels that do not have an account dedicated to news broadcasts, so they use the general account of the channel to transmit information.

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The paucity of information regarding the status of the communication companies in Ecuador, prompting the Department of Communication Sciences at the Technical University of Loja (UTPL) to develop a mapping of media, communication, production companies, advertising agencies and country s public relations. The need for a site consultation and reference on issues of communication, is still latent in Ecuador. While there are some contributions, both from private agencies as to build physical or virtual repositories, they have simply submit basic contact information and often outdated. With a sample of over 1000 media access know its form and substance, itself, distributed morphology and corporate legal organization, location, content, scope, and services provided. It is an informative approach to reality in the country and is part of the macro research called Map of Ecuador communication .