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This work has as objective to characterize the treatment of the information and the communication in the organizational administration, making emphasis in the university context starting from the proposal of a questionnaire that allows determining the quality of the information. The method of the documental analysis is used in the revision of the literature on the topic so much at international level as national being the importance of the processes informative-talkative, the quality of the information and the structure of the flows that take place between the different dependences and its appropriate administration for the organizational success. He stands out the utility of the diagrams of flows for the representation of the information and of the communication channels to use, being arrived to conclusions.

Acknowledging that the external context visibly affects any organization, this investigation seeks to constitute a specific contribution to the study of the importance of public image in organizational administration. To that end, a collection and documentary analysis of news stories from the newspaper O Fayalense on the Asylum for the Disadvantaged Children of Horta [Asilo de Infância Desvalida da Horta], an institution located on Faial Island, Azores, Portugal, covering the time period of 1858 to 1895, is performed. In the presentation and discussion of the results, a comparison is made between two periods that involve a single president because they vary in the type of news stories published (at the level of sources and subjects). It is concluded that the news stories published cover three large types of references, which, given the period in question, vary substantially: factual information (on the celebrations occurring in the asylum, communications about donations received and appreciation of benefactors, or institutional information on the elections of the asylum directorate), praise (regarding the asylum’s mission, operation, or administration), and censures (including responses to external criticism, criticism of previous managements, and stories regarding the asylum’s precarious circumstances). The implication of the study is that the importance of a positive public image, especially a positive image that is supportive of the leadership, should not be overlooked for the organizational administration to have greater chances of success.

Este estudo teve por objetivo analisar os aspectos organizacionais da Festa Nacional do Peixe, em Tramandaí. Foi escolhida a 18ª edição por sua consolidação como um evento cultural no Litoral Norte, tanto em termos de público quanto em desenvolvimento estrutural. A pesquisa foi um estudo de caso de cunho qualitativo, feita a partir do estabelecimento de critérios que orientassem o estudo da gestão de um evento: a) objetivos organizacionais; b) envolvimento dos stakeholders; c) análise de desempenho; d) estrutura organizacional. O estudo empregou análise de documentos, entrevistas abertas e estruturadas, questionários fechados e observações in loco. Os documentos consistiram em projetos, materiais de publicidade, leis e decretos sobre as características da gestão da Festa e foram fornecidos pela Prefeitura Municipal de Tramandaí. As entrevistas foram realizadas com representantes do poder público do município e da iniciativa privada, num total de 43 entrevistados. Os questionários foram realizados com a comunidade local e com os visitantes da Festa, num total de 600 entrevistados. As observações, num total de 9, aconteceram dentro da Secretaria de Turismo de Tramandaí e nos pavilhões da Festa, durante as fases pré-evento, transevento e pós-evento. Os resultados evidenciaram que existem problemas pontuais na gestão da Festa Nacional do Peixe. Os objetivos da Festa são pouco específicos e redundantes, a participação dos stakeholders no evento não é simétrica e os gestores não elaboraram mecanismos de mensuração para analisar o desempenho que o evento atingiu. Quanto à estrutura organizacional da Festa, constatou-se que ela apresenta alguns traços do modelo Burocrático, o que dificulta uma gestão inovadora, ágil e flexível. This study had for objective to analyze the organizational aspects of the Festa Nacional do Peixe, in Tramandaí. The 18th edition was chosen considering its consolidation as a cultural event in the North Coast because of the great number of visitors and because of the structural development. The research was a study of case of qualitative stamp, starting from the establishment of rules that guided the research of an event´s administration: a) organizational objectives; b) involvement of the stakeholders; c) acting analysis; d) structural organizational. The research used analysis of documents, open and structured interviews, unopened questionnaires and observations in loco. The documents consisted of projects, publicity materials, laws and ordinances about the characteristics of the administration of the Party and they were supplied by the City hall of Tramandaí. The interviews were accomplished with people of the Municipal Administration and of private initiative, in a total of 43 interviewees. The questionnaires were accomplished by the local community and by the visitors to the Party in a total of 600 interviewees. The observation, in a total of 9, were realized inside the Tourism Office and in the pavilions of the Party, by the phases: pre-event, during the event and after the event. The results evidenced that there are specific problems in the administration of the Festa Nacional do Peixe. The objectives of the Party were little specific and redundant; the participation of the stakeholders in the event was not symmetrical and the managers didn´t elaborate measuring mechanisms to analyze the performance reached by the event. We noticed that the organizational structure of the Party presents some vestiges of the Bureaucratic model, what hinders an innovatory, clever and flexible administration.