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Technology has been influencing mankind since decades in terms of the way they live their lives. One such technology that brought the world on our fingertips is e-commerce. Today, the world has become so dynamic that people can literally purchase anything online, anywhere, anytime. The retail sector is changing rapidly with the use of newer technologies and one such technology is Artificial Intelligence (AI) which is transforming the online purchase experience and shaping consumer behaviour. This research aims to study the impact of AI-driven personalized recommendations on consumer behaviour and their engagement with reference to online purchases. It also attempts to explore the awareness and satisfaction of consumers with these recommendations. [ABSTRACT FROM AUTHOR]

The increase in online purchases was one of the effects of the Covid-19 outbreak in Malaysia. Although it simplifies our daily life, many still think that buying online is a risky activity. Therefore, this study was conducted to examine the relationship between risk perceptions and consumer behavior towards online purchases in the Klang Valley. A total of 392 respondents answered an online questionnaire, but only 373 questionnaires were completed and could be used. Data from the questionnaire were analyzed using the multiple regression analysis method. The results of the analysis found that financial risk perception has a significant and negative relationship with consumer behavior towards online purchases in the Klang Valley, while product risk and delivery risk perception have a positive relationship. The results of the study provide input for e-commerce and online sellers to enhance their services. It also helps identify risks that may harm their business and to take action to mitigate the likelihood and impact should the identified risks occur. [ABSTRACT FROM AUTHOR]

Research findings on the relationship between online purchase intention and actual purchase show inconsistencies, suggesting that intention alone does not adequately predict online purchasing behavior. Field data reveal that only 30% of consumers who express interest in an online product actually make a purchase, challenging the Theory of Planned Behavior (TPB) which asserts that intention significantly influences behavior. This study aims to enhance TPB by examining the moderating effect of consumer demography on the intention-purchase relationship. A survey of 450 internet shoppers was conducted, with data analyzed using Partial Least Square. Results indicate that online purchase intention, eWOM, and trust significantly impact online purchases, with eWOM and trust being fully mediated by online purchase intention. Demographic factors did not moderate the intention-purchase relationship but did influence the trust-purchase relationship. Trust also served as a moderator. Previous studies have explored the moderating effect of demography on factors influencing online purchase intention, but not on the intention-actual purchase relationship, which is the research gap this study addresses.

This study determined undergraduates’ satisfaction of online food and beverage services amidst financial distress in Nnewi urban, Anambra State, Nigeria. Descriptive survey research design was used by the study. Population consisted of 3,509 students. Sample size was 35. Questionnaire was the instrument used for data collection. Data was analyzed using mean and standard deviation. Findings revealed that different types of food and beverage products were purchased online. The problems undergraduates face in online food and beverage services included delayed delivery, use of artificial food colouring and fear of food contamination. Strategies for enhancing students’ satisfaction of online purchases included timely delivery of products ordered and appropriate delivery mechanism. Findings also showed that the ways online food and beverage purchases can influence undergraduate’s finances included high cost of online food products, additional cost for delivery among others. Among recommendations made was that online food vendors should ensure that food products delivered are same with products ordered by customers in order to enhance customer satisfaction.

This study seeks to explore the elements that impact consumers' intentions to purchase halal products online in Melbourne. The variables examined include performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and perceived control. A quantitative research approach was employed to assess the impact of these variables on online purchasing behavior. Data were gathered via a survey questionnaire filled out by 96 residents from the Greater Melbourne region. The findings revealed that four factors—performance expectancy, effort expectancy, social impact, and hedonic motivation—were significant. These key factors can be utilized by businesses as recommendations to attract more customers. In contrast, facilitating conditions and perceived control were found to have no significant impact. [ABSTRACT FROM AUTHOR]

Copyright of Kafkas University, Journal of Economics & Administrative Sciences Faculty / Kafkas Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi is the property of University of Kafkas, Faculty of Economics & Administrative Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Aim and design: This systematic review aimed to estimate the prevalence of online natural health products (NHPs) purchases among consumers. Data Sources: Four databases (PubMed, Science Direct, Scopus and Web of Sciences) were searched for articles published up to July 1, 2021. Review Method: Studies included were those reporting the prevalence of online NHPs purchases, those excluded were case reports, commentaries, letters, editorials, review articles, theses and non-English studies. The risk of bias of selected studies was assessed using the Joanna Briggs Institute's checklist, and the pooled prevalence of online NHPs purchases was generated using the random-effect model. Results: A total of 30 studies were included in the meta-analysis, representing a total of 40,535 respondents. The pooled prevalence of online NHPs purchases was estimated at 7.60% (95% CI: 5.49, 10.01). Prevalence was higher in studies conducted in recent years, among physically active populations and when sports nutrition was included within the scope of NHPs. More than half of the selected studies have a moderate risk of bias, and considerable heterogeneity was observed across the selected studies. Conclusion and Impact: Online purchases of NHPs are not common among consumers, but they have become more common in recent years. A wide range of NHPs were investigated across studies, which may have contributed to the considerable heterogeneity reported in this review. It is suggested that future studies investigating online NHPs purchases consider reporting individual prevalence statistics specific to each NHP type, to facilitate meaningful comparisons between studies. [ABSTRACT FROM AUTHOR]

In Malaysia, meal delivery systems have proliferated after the COVID-19 outbreak. There is a growing trend among consumers to transition from purchasing food in-store at restaurants to placing orders online via food applications. Notwithstanding the surge in digital food sales, internet consumers continue to desire the tactile encounter offered by eateries. The transition from dining in restaurants to purchasing food online presents considerable challenges for food companies attempting to comprehend consumer behaviour about online food purchases. Thus, the effect of sensory cues on online food purchases is investigated in this study. Furthermore, this study explores the association between online food consumption and sensory cues, in addition to investigating the relationship between consumer behaviour and demographic variables such as age, gender, income, and employment status. A quantitative survey of 359 online food purchasers from the Klang Valley was undertaken. SPSS was employed to perform an empirical analysis of the correlations that were identified. Analysis using linear regression revealed that sensory cues impact the purchasing decisions of consumers. Additionally, age and wealth were found to have an impact on consumer purchasing behaviour, but gender and employment were found to have a negative influence. The insights derived from these studies have the potential to aid food producers in the formulation of effective marketing strategies that are tailored to individual customer profiles and sensory preferences. As a result, this could enable them to meet the evolving needs of online food consumers. [ABSTRACT FROM AUTHOR]

The study aims to explore specific factors that affecting the satisfaction of customers buying food with last- mile delivery service on e-commerce platform in Vietnam. The authors develop a research model consisting of 5 independent variables: service capacity of the transport unit, complaint and refund policy, freight cost, the factor about delivery staff, the form of goods upon receipt. The research apply simple random sampling method then conduct data analysis after collecting a sample size of 295 by SPSS 2.0 software. The research model explains 60.9% of the overall relationship of the above 5 factors with the satisfaction of last-mile delivery service when purchasing food. Implications and recommendations for further research are also discussed. The authors also propose some solutions to boost customer satisfaction when buying food for last- mile delivery services on the e-commerce platform. Abstrak dalam Bahasa Indonesia.Penelitian ini bertujuan untuk mengeksplorasi faktor-faktor spesifik yang mempengaruhi kepuasan pelanggan yang membeli makanan dengan layanan pengiriman last-mile pada platform e-commerce di Vietnam. Penulis mengembangkan model penelitian yang terdiri dari 5 variabel bebas: kapasitas pelayanan unit angkutan, kebijakan komplain dan refund, biaya angkut, faktor petugas pengiriman, bentuk barang setelah diterima. Penelitian menggunakan metode simple random sampling kemudian melakukan analisis data setelah terkumpul sampel sebesar 295 dengan software SPSS 2.0. Model penelitian menjelaskan 60,9% dari keseluruhan hubungan 5 faktor di atas dengan kepuasan pelayanan pesan antar jarak jauh saat membeli makanan. Implikasi dan rekomendasi untuk penelitian selanjutnya juga dibahas. Penulis juga mengusulkan beberapa solusi untuk meningkatkan kepuasan pelanggan saat membeli makanan untuk layanan pengiriman jarak jauh di platform e-commerce.

Background: Health supplements and natural products are widely used by the general public to support physical function and prevent disease. Additionally, with the advent of e-commerce, these products have become easily accessible to the general public. Although several theoretical models have been used to explain the use of health supplements and natural products, empirical evidence on how consumers make decisions to purchase online health supplements and natural products remains limited. Methods: In this study, a grounded theory approach was used to develop a substantive theoretical model with the aim of investigating the decision-making process of consumers when purchasing health supplements and natural products online. Malaysian adult consumers who had purchased these products via the Internet were either purposively or theoretically sampled. A total of 18 virtual in-depth interviews (IDIs) were conducted to elicit participants' experiences and priorities in relation to this activity. All the IDIs were audio-recorded and transcribed verbatim. The data were analysed using open coding, focus coding and theoretical coding. The analytical interpretations and theoretical concepts were recorded in research memos. Results: Consumers' decisions to purchase a health supplement or natural product over the Internet are based on a series of assessments regarding the perceived benefits and risks of this activity, which may be related to the product or the process. In the online marketplace, consumers attempt to choose products, online sellers, sales platforms and/or purchase mechanisms with lower perceived risk, which ultimately enhances their confidence in five elements related to the purchase: (1) product effectiveness, (2) product safety, (3) purchase convenience, (4) fair purchase and (5) online security. Consumers take an acceptable level of risk to purchase these products online, and this acceptable level is unique to each individual and is based on their perception of having control over the potential consequences if the worst-case scenario occurs. Conclusions: In this study, a substantive theoretical model is developed to demonstrate how consumers decide to purchase online health supplements and natural products by accepting an acceptable level of risk associated with the product or process. The emerging model is potentially transferable to other populations in similar contexts. [ABSTRACT FROM AUTHOR]

n recent decades, technological development has experienced significant acceleration, and smart devices are now widely available. Romanian e-commerce market, although ahead of countries like Greece, Portugal, Italy or Bulgaria, has still a long way to go before reaching its full potential. The purpose of this paper is to analyse the online shopping behaviour of Romanians. For this, we analyzed statistic data on internet access and online purchases and discussed the findings of an online purchase behaviour survey of 580 Romanian respondents. The main findings of the survey suggest that, while 64 percent of respondents prefer online shopping to the classic non-virtual shopping, the top three risks that worry potential online Romanian buyers are: fake online reviews, uncertain quality of goods, and unreliable match. 5G technologies, ultra-fast smart devices, lack of borders in online commerce are already present, so the future belongs to those who will know how to adapt and anticipate the needs of online shoppers.

Consuming health supplements is essential to strengthen the immune systems and protect against illness, especially during health crises such as the COVID-19 pandemic. Considering the increasing number of Muslim populations worldwide and the necessity of online applications during health crises, this research aims to study the consumer's purchase intention of halal health supplement products online by examining variables influencing consumer's purchase intention. The Theory of Planned Behaviour has been applied as an underlying theory for this study, including religiosity and COVID-19 as an extension to the theory. 214 respondents participated in this study by completing the survey questionnaire via an online platform. Analysis was performed using SmartPLS4. The findings illustrate that perceived benefit is the most important indicator for Indonesian respondents, while attitude, subjective norms, and the COVID-19 pandemic are the factors that contribute to purchase intention among Malaysian respondents. The study enhances current literature, specifically in the context of halal health supplement products. Additionally, investigating the COVID-19 pandemic in the context of halal health supplements with a unique set of variables leads to a new path of study. Examining consumer behavior such as perceived benefit, attitude, subjective norms, and the COVID-19 pandemic that influence online purchase intention will provide consumer insights to marketers involved in halal health supplement products. The perspective on consumer beliefs gives directions for strategy development to businesses.

Purpose: Online integrated marketing is arousing extensive attention from industry and academia, whereas no uniform conclusion on the effectiveness of integrated versus single marketing has been reached thus far. Accordingly, the integrated marketing effectiveness of paid search advertising and social advertising, and the moderating role of product type in it are primarily investigated in this study. Design/methodology/approach: The interaction between paid search advertising and social advertising and purchase is elucidated. Moreover, the moderating effects of product type on the relationship are examined. The hypotheses are tested using an empirical model in accordance with the natural transaction data from Taobao. Findings/results: An empirical analysis confirms a complementary relationship between paid search and social advertising on enhancing purchase. Furthermore, this study suggests that paid search advertising is more probably employed for the purchase of hedonic products, and social advertising more markedly affects the sales of utilitarian products. Moreover, the above-described two advertisements jointly increase the sales of hedonic products. Practical implications: The results provide applicable guidance for sellers’ advertising strategies on online shopping platforms. Sellers should stimulate sales by strategically using integrated marketing tools, and they should adopt different marketing strategies in accordance with different product types. Originality/value: The findings reveal the complementary relationship between paid search and social advertising. Furthermore, this study expands the application of dual-process theory and analyses the information processing of utilitarian and hedonic products.

Aim and design: This systematic review aimed to estimate the prevalence of online natural health products (NHPs) purchases among consumers. Data Sources: Four databases (PubMed, Science Direct, Scopus and Web of Sciences) were searched for articles published up to July 1, 2021. Review Method: Studies included were those reporting the prevalence of online NHPs purchases, those excluded were case reports, commentaries, letters, editorials, review articles, theses and non-English studies. The risk of bias of selected studies was assessed using the Joanna Briggs Institute's checklist, and the pooled prevalence of online NHPs purchases was generated using the random-effect model. Results: A total of 30 studies were included in the meta-analysis, representing a total of 40,535 respondents. The pooled prevalence of online NHPs purchases was estimated at 7.60% (95% CI: 5.49, 10.01). Prevalence was higher in studies conducted in recent years, among physically active populations and when sports nutrition was included within the scope of NHPs. More than half of the selected studies have a moderate risk of bias, and considerable heterogeneity was observed across the selected studies. Conclusion and Impact: Online purchases of NHPs are not common among consumers, but they have become more common in recent years. A wide range of NHPs were investigated across studies, which may have contributed to the considerable heterogeneity reported in this review. It is suggested that future studies investigating online NHPs purchases consider reporting individual prevalence statistics specific to each NHP type, to facilitate meaningful comparisons between studies. [ABSTRACT FROM AUTHOR]

In times of pandemic and social distancing, the risks tied to leaving home to make purchases can cause consumers to seek online means to perform such activities. In this sense, the study aims to analyze the influence of COVID-19 on online shopping behavior. For this, we apply a survey with 1052 Brazilian online consumers, with data analyzed via PLS-SEM. As main results, we observed that the perceived risk of being infected with COVID-19 when buying in person positively impacted the perceived usefulness and ease of purchase. However, it had no statistical influence on online shopping intent; perceived usefulness is positively related to online purchase intent; and perceived ease of investment has a significant positive association with perceived usefulness and online purchase intent. Online purchase intent positively affects online shopping. The research contributes to the literature by offering empirical results using TAM and COVID-19 as an external model variable. [ABSTRACT FROM AUTHOR]

India's cosmetics market offers a wide variety of goods, such as skincare, haircare, perfumes, personal hygiene items, and colour cosmetics like makeup and nail polish. The Indian cosmetics market is populated by both foreign and native businesses. The cosmetics sector is growing mostly in metropolitan regions, but it is also making inroads into rural markets. Businesses are implementing tactics to attract consumers in rural areas, such as cheap packaging, more compact pack sizes, and focused advertising efforts. The purpose of this study is to explore the cosmetic buying behaviour of consumers in the age group of 25 years to 40 years. A sample of 103 respondents are taken for the study and content analysis was used for the study. Success in the cosmetics market is attributed to its focus on product quality, extensive range, and strategic engagement with social media influencers. To maintain its competitive edge and sustain customer satisfaction and loyalty, companies must address challenges related to product availability and customer service. By proactively tackling these issues and continuing to innovate and adapt to evolving consumer preferences, the brand can reinforce its position in the cosmetics industry and continue to delight customers with its offerings. [ABSTRACT FROM AUTHOR]

Background: Selecting footwear with appropriate fit in children is challenging due the changes with foot size and dimensions which occur throughout childhood. Access to appropriate footwear is important but recent challenges with the COVID-19 pandemic resulted in closure of retail stores for prolonged periods where parents/carers could not physically purchase footwear for their children and the footwear industry suffered disruption to their supply chain, and falls in retail sales. Simultaneously increased use of social media platforms for health information seeking throughout the pandemic have been documented. This likely would have included parents/carers seeking information online to support footwear purchases for their children. The primary aim of this work was to explore how searches for online fitting information for children changed throughout the COVID-19 pandemic lockdown periods. A secondary aim was to identify how searches were influenced by footwear style. Methods: We employed Google Trends to obtain search engine traffic related to footwear fitting information for children. We collected data spanning the three years pre, during and post the main national lockdown for three eight-week windows: (1) first eight weeks of the U.K. national lockdown; (2) the first eight weeks of the calendaryear; (3) the eight weeks leading up to children going back-to-school for the new academic year in the U.K. The search terms reflected parents/carers searching for footwear fit information relating to children and were grouped by style of footwear: children, infants, babies and toddlers as well as school shoes. Results: We identified increased searching for footwear fit information for children during the pandemic, which reduced following post pandemic in all except the searches which related to school shoes. We saw reductions in searching related to fit of school shoes as schools closed indefinitely and an increase in online searches with the pandemic. This was also maintained post-pandemic despite shops reopening, suggesting that some of these changes in information reflect new consumer behaviours which may continue. Conclusions: Increased searches for online resources regarding footwear fit highlights the importance of ensuring high quality accessible online information on footwear fit is available to support those buying footwear for their children. [ABSTRACT FROM AUTHOR]

Online purchase of health supplements (HS) and traditional and complementary medicine (T&CM) is becoming more popular among the general public. However, how does public behave in such activity is yet to be explored. Thus, a qualitative study was conducted to explore the public's experience with purchasing HS and T&CM products online. A semi-structured interview guide was used to conduct in-depth interviews (IDIs) with ten adults. All IDIs were audio recorded, transcribed verbatim and thematically analysed. Two themes emerged from the analysis, including (i) information seeking to understand a product, and the (ii) motivating attributes that influence purchase intention. Participants searched for information in order to understand a product, verified the information obtained, and held a spectrum of perceptions on the reliability of information. Furthermore, motivating attributes that suggest product effectiveness and safety would increase one's intention to purchase, whereas motivating attributes that convince an individual that the online sales mechanism is reliable would also strengthen the purchase intention of online HS and T&CM products. [ABSTRACT FROM AUTHOR]

The food distribution industry is proliferating significantly and contributing to the economies. The spread of technology enhances the consumption patterns as young and educated consumers are attracted to use the online food purchase systems. This study investigated the perceived risk of consumers and the impact of perceived risks on the purchase intention of the takeaway online ordering model. Google Form was used to obtain the target respondents through various online social media platforms such as WeChat, WhatsApp groups, and Facebook to collect data from Kuala Lumpur and Selangor, Malaysia. A total of 350 valid responses were utilized for partial least square structure equation modeling based data analysis. The study results confirm that financial risk, time risk, and psychological risk can significantly influence the trust in online food sellers. However, time risk, psychological risk, and trust in online sellers can significantly influence the intention to purchase online food. Trust in online significantly mediates the relationship between the associated risk in an online purchase and the intention to purchase online food. The most significant contributor to the intention to purchase food is the trust in online sellers than time risk and psychological risk. Research findings offer practical insights into the process of online food purchases. This study provides practical suggestions, study limitations, and future research opportunities. [ABSTRACT FROM AUTHOR]

This research is an attempt to address the impact of perceived usefulness, perceived ease of use, brand trust and customer satisfaction on brand loyalty and repurchase intention of sports shoes consumers making online purchases. The study finds out whether or not the artificial intelligence constructs of perceived usefulness and perceived ease of use have a positive impact on customer satisfaction, Trust, Brand Loyalty and Repurchase Intention. The questionnaire was adapted from previous studies and purposive sampling method was used to select a sample of 1000 consumers. SmartPLS software was used to analyze the data through PLS Algorithm technique. Based on data analysis, it was found out that mainly all, the hypothesis showed significant results but perceived usefulness did not affect Brand Trust and Customer Satisfaction. In addition, Brand Trust did not affect Brand Loyalty significantly. It was found that the customers will use the technology which is easy to use only if it's beneficial to them as perceived ease of use has a positive impact on perceived usefulness. [ABSTRACT FROM AUTHOR]

The generation gap has been present since the beginning of humanity and has symbolized one of the challenges of decision-making in families. It affects family members’ consumption behavior, namely buying decisions, and creates an interrelated impact on consumption behavior among family members. The aim of this study is to examine factors related to the parents’ perceptions of how the new online purchase behavior of their Generation Z children affected their consumption behavior. To meet the research objective, the paper has shed light on Generation Z’s new online purchase behavior. A survey was sent to 384 Indonesian parents of Generation Z children to collect their perceptions of consumption behavior. The data were then computed and processed using factor analysis, reliability analysis, regression analysis, as well as correlation and a t-test. The research results indicate that the new online purchase behavior of Generation Z children significantly affected their parents’ consumption behavior through different factors, such as online purchase illiteracy and self-control of consumption behavior. The findings also asserted that family consumption behavior is easily influenced by factors associated with parents’ perceptions. Moreover, this study also discussed the implications of the findings and identified the areas for future research.

Abstract Background Selecting footwear with appropriate fit in children is challenging due the changes with foot size and dimensions which occur throughout childhood. Access to appropriate footwear is important but recent challenges with the COVID‐19 pandemic resulted in closure of retail stores for prolonged periods where parents/carers could not physically purchase footwear for their children and the footwear industry suffered disruption to their supply chain, and falls in retail sales. Simultaneously increased use of social media platforms for health information seeking throughout the pandemic have been documented. This likely would have included parents/carers seeking information online to support footwear purchases for their children. The primary aim of this work was to explore how searches for online fitting information for children changed throughout the COVID‐19 pandemic lockdown periods. A secondary aim was to identify how searches were influenced by footwear style. Methods We employed Google Trends to obtain search engine traffic related to footwear fitting information for children. We collected data spanning the three years pre, during and post the main national lockdown for three eight‐week windows: (1) first eight weeks of the U.K. national lockdown; (2) the first eight weeks of the calendaryear; (3) the eight weeks leading up to children going back‐to‐school for the new academic year in the U.K. The search terms reflected parents/carers searching for footwear fit information relating to children and were grouped by style of footwear: children, infants, babies and toddlers as well as school shoes. Results We identified increased searching for footwear fit information for children during the pandemic, which reduced following post pandemic in all except the searches which related to school shoes. We saw reductions in searching related to fit of school shoes as schools closed indefinitely and an increase in online searches with the pandemic. This was also maintained post‐pandemic despite shops reopening, suggesting that some of these changes in information reflect new consumer behaviours which may continue. Conclusions Increased searches for online resources regarding footwear fit highlights the importance of ensuring high quality accessible online information on footwear fit is available to support those buying footwear for their children.

Promotions done by an endorser through social media like Instagram doesn't only use by companies big in activity marketing them, but also can use to promote a product from local MSME brands for increased sale product online. Based on the amount variables and indicators used in research _, the approach sample representative used in the withdrawal sample, so that amount is as many as 80 to 160 respondents. The purposive sampling technique that became part of the non-probability sampling technique will be used for determining the respondents who become the sample. During the research, a set of questionnaires with choice 5 Likert scale answers will be given to the target respondent as the primary data source. After the research data is obtained, the data then will analyze for the validity and reliability test. After the data is found to be valid and reliable, the method of partial least squares (PLS) analysis will use to test the proposed hypothesis. Analysis performed statistics _ includes evaluation of the outer and inner models. The expected results and outcomes of the research produce a reference for the perpetrators MSME business in To do activity businesses that use endorsers as one of the methods for strengthening brand attitude when consumers To do decision online purchases. Research results this is at TKT 2. Results obtained from the study will be published in Accredited National Journal: Journal of Business Economics, State University of Malang Accredited Sinta 4 with p-ISSN: 0853-7283 and e-ISSN: 2528-0503 as outside Mandatory accepted and Journal Management Marketing of Petra Christian University Accredited Sinta 3 with p-ISSN: 1907235X and e-ISSN: 1907235X as outside additions submitted. And the 2021 National Seminar on Management and Business Economics (SNMEB) as an outside Additional. [ABSTRACT FROM AUTHOR]

Among the various types of online advertising, keyword advertising brings the business to consumers' attention effectively with little effort. Extant studies on consumer search behavior and keyword advertising have paid attention to the relationship between the types of keywords and ad effectiveness. However, we remain unclear about how consumers select keywords in different stages of the purchase and how marketers can best devise advertising strategies in accordance with consumers' online purchase and search behavior. This study focuses on this unexplored issue by conducting a contextual inquiry into consumers' search and purchase behavior, their selected keywords, and their purchase process across different types of products. We base our inquiry on the "FCB grid" designed by Foote, Cone and Belding Advertising. The results show that consumers follow a certain sequence of stages, depending on the product type, as follows: (1) Learn-Learn-Feel-Do for high involvement and thinking products, (2) Feel-Learn-Do for high involvement and feeling products, (3) Do-Learn-Do for low involvement and thinking products, and (4) Do-Feel-Do stages for low involvement and feeling products. We identify the types of keywords searched in each of these stages. We also develop a planning model for keyword advertising to guide marketers bidding on appropriate keywords for various types of products. This study provides marketers and researchers with a better understanding of consumers' online buying decision process and the keywords that are searched in different stages of the process based on product types and prior product knowledge. [ABSTRACT FROM AUTHOR]

Given how identifying motivational factors of online purchasing is critical to the success of online retailers, research on the antecedents of online customer experience (cognitive and affective experiential states) has attracted widespread attention. In this study, we conducted an extensive survey to identify major behavioral changes in the online buyer, and based on the age of the respondents we synthesized the findings into an econometric model to explain the impact of cultural, social, personal, and psychological traits on online purchasing. Our survey identified a myriad of motivational factors that influence online buyers' psychological perceptions and the impact of those factors has been reported. The proposed econometric model would help online retailers to better understand the motivational factors behind online customers' purchasing decisions. It also serves to inform the academic community of recent trends in this stream of research and shed light on future research. [ABSTRACT FROM AUTHOR]

Copyright of Revista Gestão & Tecnologia is the property of Revista Gestao & Tecnologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.

Given how identifying motivational factors of online purchasing is critical to the success of online retailers, research on the antecedents of online customer experience (cognitive and affective experiential states) has attracted widespread attention. In this study, we conducted an extensive survey to identify major behavioral changes in the online buyer, and based on the age of the respondents we synthesized the findings into an econometric model to explain the impact of cultural, social, personal, and psychological traits on online purchasing. Our survey identified a myriad of motivational factors that influence online buyers' psychological perceptions and the impact of those factors has been reported. The proposed econometric model would help online retailers to better understand the motivational factors behind online customers' purchasing decisions. It also serves to inform the academic community of recent trends in this stream of research and shed light on future research.

Online purchase of food groceries is a development in the food retail market that is being driven by recent advances in the Information and Communication Technologies (ICTs). Consumers are, therefore, complying with these emerging trends by testing some of the online shopping platforms to form a behavioural compliance as required by some cashless economic policies being implemented in some African countries. Although considered to be convenient, online shopping is bewildered with a lot of risks. The aim of this study was to analyse the perceptions of consumers on online shopping risks and determine the factors influencing them to purchase food groceries online. The data were collected from 173 respondents selected by simple random sampling. The data were collected using structured questionnaire that was administered by trained enumerators. Descriptive statistics and logit regression were used for data analysis. The analyses were carried out by STATA software. The results showed that 11% of the respondents were using online platforms to purchase food groceries, 57.2% were aware of the existence of online platforms to purchase food groceries, 84.4% perceived online purchase of food groceries as convenient, and 62.4% perceived it as risky. The results of the Logit regression model showed that delivery fee, level of education, employment status, use of phone tablets for internet browsing, use of laptops to browse the internet, perceived online convenience and perceived online risk had statistically significant relationships (p<0.05) with consumers' decision to purchase food groceries online. It was recommended that in order to encourage active online sales, there is the need to educate consumers on the benefits of purchasing food groceries online, using broadcasting platforms such as radio, television and social media. There is also a need for the South African government to strengthen policies to reduce associated risks of online transactions. [ABSTRACT FROM AUTHOR]

These days, with the fast advancement of Internet innovation, purchasing through online is getting normal and even inexorable among individuals in a different age. Internet is most common stands for people to do online purchase even for grocery products. Consumers starts to prefer to purchase their requirements through online because of more convenient and beneficial concern than the traditional method of purchasing and this additionally pulls in an ever-increasing number of individuals to sell items on the web, from anchor stores to little individual businesses. Since increasing number of online suppliers, the rivalry among suppliers on the web based will be more concentrated. Most of the studies have been conducted on determining factors which is identifying the consumer intention for online purchase but they are very limited study have been examined on factors ascending people to purchase grocery items through online. The researcher aims to explore the factors like Technology, Convenience risk, trust, perceived risk, E-WOM of various consumers which influence the consumer intention to purchase grocery items from online. The questionnaire will be the primary instrument of the examination and they will be disseminated to target respondents utilizing an online review. Respondents of the examination will be chosen on snowball sampling method. After the data assortment, the Statistical Package for the Social Sciences (SPSS) will be utilized for an analysis. Generally, the result of the study is vital for retailers to recognize the significant components in expanding their consumers' expectations to purchase grocery products through online. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic has led to an increase in the use and purchase of vitamin products among the public, both through offline and online purchases. This study aims to determine the knowledge and practice of the community regarding the use of vitamins for COVID-19 and online purchasing of vitamins. The study was conducted with an observational descriptive method by a cross-sectional approach during October-November 2021. Sample was taken by a non-random sampling method. The criteria of inclusion is Indonesian people with the age of 18 years and over who had purchased vitamins online within the last 3 months. The data was collected through an online questionnaire (google form). The results were obtained as quantitative data. The data was processed using the SPSS 25.0 program. Based on the results of the knowledge variable about the use of vitamins for COVID-19, it is acquired that 66.9% of the respondents are categorized in the medium level of knowledge, 31.2% in the high level of knowledge, and 1.9% in the low level of knowledge. Based on the practice of online vitamins purchasing, it was found that 96.2% of people bought vitamins online because it was more practical and 77.7% of them wanted to implement social distancing. Regarding the type of vitamins that could be used for COVID-19, 96.8% of respondents answered vitamin C and 88.5% answered vitamin D. Regarding sources of information about online vitamins purchasing, 49.1% of respondents conducted personal searches via the internet and 38.3% of respondents received information from acquaintances or relatives. Pharmacists should also actively educate people through online platforms as an effort to spread correct information about vitamins. [ABSTRACT FROM AUTHOR]

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