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22 results on '"Ong, Yi Xuan"'

12. AQoL2022_Staycation A Domestic Wellness.pptx

Author

Chong, Kim Mee, Horng, Tan Tze, Ating, Rashid, Fong, Sook Fun, and Ong, Yi Xuan

Abstract

One phenomenon observed during the pandemic was increased staycation in most countries. This study focuses on wellness tourism through staycation in Malaysia and Singapore. A self-administered online questionnaire was completed by 109 Malaysians and 60 Singaporeans. Using IBM SPSS and SmartPLS, the determinants examined were the sense of presence, experience quality, hedonic motivation, and psychological detachment and mediated by family involvement towards the gratification of wellness tourism. This study contributes to theory and practices for Malaysia and Singapore's domestic tourism and the United Nations' Sustainable Development Goals 8 and 12 for mental well-being and responsible consumption.

Published
2023
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13. Risk and destination perceptions of Wuhan, China since the COVID-19 pandemic.

Author

Ong, Yi Xuan, Ito, Naoya, and Sun, Tao

Subjects
*DESTINATION image (Tourism), *RISK perception, *COVID-19 pandemic
Abstract

The COVID-19 outbreak has the world gripped by fear and panic with its high velocity of infection. Based on the first three months of the global pandemic centred in Asia, this study investigates the relationship between the perception of COVID-19 on consumers' destination image towards Wuhan and China, and how risk perceptions and changes in destination image affect travel intention to the destinations. Findings illuminated that perceptions of COVID-19 do not have a direct effect on destination image. Instead, risk perception of travelling during the pandemic mediated its effects on the destination image of Wuhan and China. Theoretical and practical implications concerning the management of destination image for the recovery of tourism are discussed with future possibilities of this research. [ABSTRACT FROM AUTHOR]

Published
2023
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17. デスティネーション・マーケティングのためのソーシャル・メディア・インフルエンサー効果研究 : セルフ・コングリュイティ理論の世代比較への適用 [論文内容及び審査の要旨]

Author

ONG, Yi Xuan, 張, ジュヒョク, 中川, 理, and 伊藤, 直哉

Abstract

(主査) 准教授 張 ジュヒョク, 教授 中川 理, 教授 伊藤 直哉, 国際広報メディア・観光学院（国際広報メディア・観光学専攻）

Published
2022

18. デスティネーション・マーケティングのためのソーシャル・メディア・インフルエンサー効果研究 : セルフ・コングリュイティ理論の世代比較への適用 [全文の要約]

Author

ONG, Yi Xuan, 張, ジュヒョク, 中川, 理, and 伊藤, 直哉

Abstract

この博士論文全文の閲覧方法については、以下のサイトをご参照ください。, https://www.lib.hokudai.ac.jp/dissertations/copy-guides/, (主査) 准教授 張 ジュヒョク, 教授 中川 理, 教授 伊藤 直哉, 国際広報メディア・観光学院（国際広報メディア・観光学専攻）

Published
2022

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