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Due to limitations in mainstream symmetric methodologies, the linkages between cultural dimensions and tourism demand have yet to be fully understood. Drawing on Hofstede's theory of national culture and adopting the asymmetric and case‐oriented fuzzy‐set qualitative comparative analysis method, this investigation explored configuration models of cultural distance between 65 countries in relation to China's inbound and outbound tourism flows. Using a series of three studies, this research assessed the impact of grouping Hofstede's six cultural distance dimensions and the effect of cultural distance as a whole on Chinese inbound and outbound tourism flows within the cultural, administrative, geographic, and economic distance framework. Findings indicate that several paths respectively lead to high inbound and outbound tourism flows. Uncertainty avoidance and long‐term orientation are core conditions for high inbound and outbound tourism flows, respectively. Three testable propositions were additionally evaluated by comparing cultural distance configurations between high inbound and outbound tourism flows. [ABSTRACT FROM AUTHOR]

Crowdfunding platforms have emerged as a promising contemporary means for mobilising collective civic actions to address local or social issues, improve community cohesion and develop the public good. This empirical study taps into the understudied civic crowdfunding platforms (CCP) developed to facilitate such actions, proposing, supporting and funding public‐interest projects through crowdsourcing and microfinancing. Previous studies have shown that individuals' characteristics affect their level of civic engagement with social issues. Considering the diversity of contributor motivations, we aim to shed light on the dynamics of emergent subpopulations of citizens who participate in CCPs. To this end, we use a sequential mixed‐methods approach to integrate our fuzzy set Qualitative Comparative Analysis (fsQCA) findings with the results of an in‐depth qualitative study, to gain rich and robust inferences and meta‐inferences. In Study 1 (n = 316), we used fsQCA to explore five distinctive configural profiles that display the heterogeneity of civic backers' motivations, including civic champions, prosocial advocates, normative supporters, reward seekers and regret‐averse contributors. In Study 2, we corroborated and complemented our fsQCA inferences through an extreme‐case study and identified four boundary conditions. Taken together, our inferences and meta‐inferences address the heterogeneity of motivations for participating in CCPs, by understanding and theorising about diverse profiles of citizen backers. Finally, we offer practical implications for successful civic crowdfunding initiatives. [ABSTRACT FROM AUTHOR]

Market mavenism enhances the economic impacts of tourism. Using a convergent parallel mixed‐methods design, first, a quantitative study tests a conceptual model supported by goal‐setting theory to stimulate market mavenism in the traditional marketplace. Quantitative data are used to apply structural equation modeling and analysis of necessity to assess the sufficiency and necessity of market maven antecedents, respectively. The effect of nationality and travel types on the study variables are also investigated. Second, a qualitative study conducts interviews to explore mechanisms of market maven development through experience with the market in a traditional marketplace. Confusion proneness and choice confidence are sufficient and necessary predictors of market mavenism. Evaluation costs and final negative affect are sufficient but unnecessary to achieve market mavenism. Asian consumers receive a greater market maven experience compared to consumers from other regions. [ABSTRACT FROM AUTHOR]

This empirical study uses nudge theory to develop conceptual models to predict the pro-sustainable behaviors of visitors. Two sets of antecedents, including the destination level (i.e. destination social responsibility [DSR]) and the individual level (climate change perception), were used as configurations to stimulate the pro-sustainable behavioral intentions of visitors in terms of willingness to sacrifice, eco-behaviors, and localism. The proposed models were tested using partial least squares-structural equation modeling (PLS-SEM) to investigate the net effect of the antecedents and fuzzy-set qualitative comparative analysis (fsQCA) to explore complex configurations leading to the pro-sustainable behavioral intentions of visitors. An interview study with experts was also conducted to develop a framework illustrating transformational drivers of actual pro-sustainable behaviors. Climate change concerns and environmentally responsible destinations appear to be significant predictors of visitors' willingness to sacrifice, localism, and eco-behaviors. Climate change awareness, beliefs, and concerns are necessary for pro-sustainable behavioral intentions. The results highlight the importance of nudge theory and creative practices to enact pro-sustainable behavioral change. The proposed framework offers guidelines at the tactical, strategic, and structural levels to stimulate visitors' actual behaviors toward climate change actions. [ABSTRACT FROM AUTHOR]

Focusing on educational tourism (Edu-tourism) in Northern Cyprus, this study analysed the effects from different university-related variables such as university-related antecedent, town-related Information, town-related offerings, and town-related facility on Edu-tourists' (international students) town loyalty through university reputation, student town reputation, student town satisfaction and the effect of switching cost on student town satisfaction. Knowing that Edu-tourism has become an alternative form of tourism, especially in island states. In total, a sample size of 250 international students at Eastern Mediterranean University (EMU) was surveyed. Structural equation modelling (SEM) was used to analyse the data. The results revealed that town reputation, influenced by university reputation and student town satisfaction plays a crucial role in students' town loyalty. [ABSTRACT FROM AUTHOR]