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Ovaj rad bavi se proučavanjem dodjele glumačkih nagrada Oscar iz medijske, društvene i političke perspektive tijekom zlatnog doba Hollywooda. Odabrane su relevantne glumice tog doba te je prikazano kako su se tada odabirali filmovi i glumice koji prolaze proces nominacije, a shodno tome, i proces selekcije i odabira pobjednika te je prikazan slijed događaja koji se odvijaju usporedno s nominacijama i odabirom pobjednika, a koji uključuju elemente kao što su javno mišljenje, marketing te selekcija produkcijskih kuća o tome koje će filmove i glumce snažnije promovirati. Rad je oprimjeren glumicama koje su pobrojane u sljedećim poglavljima, a to su redom: Bette Davis, Luise Rainer, Vivien Leigh, Ingrid Bergman i Olivia de Havilland. Spomenute su glumice okosnica zlatnog doba Hollywooda, a u razdoblju od prve dodjele Oscara, 1929. godine pa do 60-ih godina prošlog stoljeća, svaka je od njih osvojila po dva Oscara za najbolju glavnu žensku ulogu. U radu je prikazano kako je svaka od njih, na sebi jedinstven način, koristila medijske alate za promociju filmova u kojima su igrale, ali i za samopromociju u svrhu što većeg uspjeha i slave. Cilj rada je, dakle, prikazati kako osvajanje prestižne Akademijine nagrade ne ovisi samo o talentu i glumačkoj sposobnosti, nego i o medijskom, društvenom i političkom utjecaju. This paper deals with the study of the Academy Awards from a media, social and political perspective during the golden age of Hollywood. Relevant actresses of that era were selected, and it was shown how films and acrtesses were selected and how they went through nominiation process, and accordingly, the process of selecting winners, and the events that took place parallel to the nominations and selection of the winners, which include elements such as public opinion, marketing and the selection of production companies about which films and actors will be promoted more strongly. The paper is exemplified by the acresses listed in the following chapters, namely: Bete Davis, Luise Rainer, Vivien Leigh, Ingrid Bergman and Olivia de Havilland. The acresses who were the backbone of the golden age of Hollywood were mentioned, and in the period from the first awarding of the Oscars in 1929 to the 1960s, each of them won two Oscars for the best leading female role. The paper shows how each of them, in their own unique way, used media tools to promote the films they starred in, and how they also used them for self-promotion in order to achieve as much success and fame possible. The aim of the paper is, therefor, to show how winning the prestigious Academy Award depends not only on talent and acting ability, but also on media, social and political influence.