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The problem of economic stimulation of top managers remains relevant and unresolved. Economic incentives of top managers should be based on the performance of the enterprise, and this relationship is recognized by economists, scientists, and practitioners. The main problem here is the development of a scale of economic incentives. In most cases, economic incentives are associated with only one indicator of performance - the company's profit, which is a criterion for incentives. But objectively, the criteria may be other indicators that reflect the efficiency of financial resources, fixed assets, labor resources, and the effectiveness of investment and innovation. A new analytical method has been developed that strengthens the objectivity of stimulating the work of top managers. The proposed logic of the stages of calculating the incentives of top managers allows not only to describe the performance of the enterprise using an appropriate system of indicators but also to establish the relationship between them and the economic incentives of top managers to ensure effective performance in general. The advantage of the proposed analytical method of stimulating top managers is to take into account the business needs of enterprises, the peculiarities of their activities. more...

The development of e-commerce requires the strengthening of this component of the pharmaceutical business while providing the population with medicines. Improving the operation of pharmacy websites is an important task with a significant marketing effect. The purpose of the study is to identify errors on pharmacy websites that worsen their usability and communicative qualities when interacting with visitors, to offer an approach based on a joint assessment of consumer perception and technical parameters, and to carry out calculations for a comparative analysis of such sites functional and technical components using a multi-criteria approach. The objectives of the study were to analyze the Internet trade in medicines, to determine the criteria for comparison of pharmacy sites, to develop a model for website evaluation, and to analyze the results of site quality estimation. Multicriteria comparison with different importance of criteria was used as the methodology to evaluate the usability of sites for online buyers of pharmaceutical products. As result two main components of the quality of pharmacy sites are identified: user interface and technical characteristics. The parameters of site evaluation for these components are described, and evaluation is performed. A computer model in Excel has been developed. The proposed approach and the program allow for assessing pharmacy sites’ quality, comparing their marketing opportunities, directions to improve functionality, pharmaceutical services, and business position of pharmacies. The described steps for website estimations can be used not only in pharmaceutical services but for wide kinds of sites for e-commerce. more...

The study of consumer choice is an important classical research task for various markets for goods and services. This fully applies to new products and devices for household, personal monitoring, and self-monitoring of health status. In the last decade, a few such products have appeared and have become available to a wide range of buyers, in particular, fitness trackers and smartwatches of various manufacturers, brands, and models. It has become quite difficult for the buyer and the user to compare and choose a specific one. Therefore, the purpose of the work was to study the market of fitness trackers and smartwatches, determine the main criteria for their comparison by the consumer, and apply multi-criteria approaches for their assessment and selection, both by buyers and by sellers themselves, their sales specialists. The research methods used were consumer surveys, market systems analysis, multicriteria computer modeling. The proposed and described approach makes it possible to obtain computationally substantiated, objective numerical estimates for special fitness monitoring device, selected for compare consideration. Thus, it is possible to provide information support for consumer choice, as well as to carry out a comparative analysis of the range of products offered by their sellers themselves. more...

The existing theoretical provisions and methodological recommendations on applying a systematic-functional approach in managing innovative development of construction enterprises are improved in the paper. Based on the performed research results, the classification of innovative development types was developed and the essence of the "innovative development" concept was clarified; the method for evaluating innovative development of construction enterprises was developed; the model for regulating the effectiveness of applying a systematic-functional approach in managing innovative development of construction enterprises was developed; the mechanism for monitoring the economic efficiency of applying a systematic-functional approach in managing innovative development of construction enterprises was improved; the method for predicting the economic efficiency of applying a systematic-functional approach in managing innovative development of construction enterprises was improved. The practical value of the research results is in the development of methodological tools for applying a systematic-functional approach in managing innovative development of construction enterprises. more...

Purpose This study aims to predict the dark side of knowledge management risk to innovation in Portuguese small and medium enterprises (SMEs). It examines the spinner innovation model factors of knowledge creation, knowledge transfer, private knowledge, public knowledge and innovation in uncertain environments. Design/methodology/approach The authors developed a conceptual model to support the analysis. The survey data stemmed from a sample of 208 Portuguese SMEs in Portugal. The authors analyzed the primary data from the ad hoc survey using the data mining (deep learning) technique. Findings The research sets out and tests factors relevant to understanding how to predict innovation in uncertain business environments. This study identifies four factors fostering innovation in SMEs: knowledge creation, knowledge transfer, public knowledge management and private knowledge management. Knowledge creation showed the best return and presented the closest relationship with innovation. Originality/value Innovation models generally measure the relationships between variables and their impacts on the economy (economic and regional development). Predictive models are considered in the literature as a gap to be filled, especially in an uncertain environment in the SME context. more...

The development of trade sector of the Ukrainian economy triggers the need to study the processes of formation and evaluation of the retail business efficiency taking into account the current conditions of economic development. The objective of research is a methodology for assessing the performance of retail. The proposed methodology is based on the target, resource, dynamic approaches to the efficiency assessment and contains determined efficiency indicators in accordance with evaluation criteria. The indicators of the efficiency assessment take into account the specifics of the retail according to the subjects of assessment: retailer, consumer, competitor, supplier. Proposed methodology for assessing the efficiency allows us to calculate indicators in accordance with the selected approaches to the assessment and identify the problems to be addressed by the retailer’s management. Considering the requirements and interests of stakeholders to assess the efficiency of retail businesses helps to achieve the most recent competitive advantages. more...

The goal of this study is to analyze and characterize customer expectations in the cosmetics sector. Within this framework, first, the extant literature is reviewed, and 12 most prominent performance measurement criteria are identified. Then, these criteria are organized along the four different balanced scorecard dimensions. By employing an Interval Type-2 Fuzzy DEMATEL methodology, the weighted importance of these dimensions and criteria are identified. Additionally, with the Interval Type-2 Fuzzy TOPSIS approach, 13 leading cosmetic service providers in Ukraine are ranked based on their relative scores. The findings of the study indicate thatconsumeris the most significant dimension whilelearning and growthseem to have the least importance. Similarly, it is also concluded that all consumer-focused criteria (i.e.diversification of services,feedback on the product and services, andcustomer loyalty) have the highest priorities in the complete criterion set. more...

The task of the traveling salesman, which is to find the shortest or least costly circular route, is one of the most common optimization problems that need to be solved in various fields of practice. The article analyzes and demonstrates various methods for solving this problem using a specific example: heuristic (the nearest neighbor method, the most profitable neighbor method), metaheuristic (evolutionary algorithm), methods of mathematical programming. In addition to classic exact methods (which are difficult to use for large-scale tasks based on existing software) and heuristic methods, the article suggests using the innovative features of the commercially available MS Excel software using a meta-heuristic base. To find the optimal solution using exact methods, the Excel (Solver) software package was used, as well as the specialized GAMS software package. Comparison of different approaches to solving the traveling salesman problem using a practical example showed that the use of traditional heuristic approaches (the nearest neighbor method or the most profitable neighbor method) is not difficult from a computational point of view, but does not provide solutions that would be acceptable in modern conditions. The use of MS Excel for solving the problem using the methods of mathematical programming and metaheuristics enabled us to obtain an optimal solution, which led to the conclusion that modern tools are an appropriate addition to solving the traveling salesman problem while maintaining the quality of the solution. more...

The efficiency of small gardening is considered in this paper. The importance of peasant households for the Ukrainian village is justified. The necessity measures facilitating the efficiency of family agricultural production was proved. The international practices of the functioning of peasant households were analyzed. The recommendations such as the assessment of small agricultural development were proposed. The marketability level, its share in the revenue is the important criteria. The necessity of the peasant households unions on cooperatives was proved. The servicing cooperative model was proposed. Its mission is a provision of sale of production. Amendments in the efficiency of the economic activity, in budget of the farming families were determined. The recommendations proposed enables to improve the peasants' well-being level, to influence positively on the vegetables market. Transition of peasant households to the entrepreneurial basis develop of servicing cooperation in small agricultural is presented as well. more...

Introduction. The computer modeling consumer behavior is very important in the context of a globalized market. More attention is paid to the consumption of manufactured goods and everyday items. Much less attention is paid to the service sector, in particular medical, recreational and physical. There is also a lack of application of mathematically grounded, computer methods and models for such modeling. Often the study of the behavior of consumers of goods and services, as well as their assessment of the level and components of the service, is reduced to conducting surveys of consumers and subsequent classical statistical processing of their results. At the same time, estimates, already at the initial stage, are inevitably converted into numerical form. We propose the use of an approach based on fuzzy logic, which makes it possible to combine criteria of different dimensions, including linguistic and verbal assessments. The aim of the study is modeling of evaluation of cosmetology institutions. Results. We proposed modeling the behavior of consumers of aesthetic cosmetology services as tasks of multi-criteria decision making on a variety of alternatives. The approach to the estimation of cosmetology service by clients based on fuzzy modeling is described. Specific features of cosmetology services, marketing, communication components are determined. The main consumer criteria for assessing cosmetology services are used. A computer model in the FuzzyTech, specialized software product for computer fuzzy modeling, was constructed. Integrated assessments for cosmetic institutions in Kharkiv have been calculated. Recommendations for improving the quality of cosmetology service, websites of cosmetology institutions, are suggested. The principles of the proposed approach, the described fuzzy model and its computer implementation can be applied to a wide range of tasks of multicriteria assessment of customer service in various social fields - retail stores, medicine, culture, health, physical education and training, public catering, other household and domestic services. Conclusions. We have developed the model based on decision-making with the application of the fuzzy sets. It is shown the monitoring of the current level of the generalized assessment of the functioning and marketing interaction with the clients of the cosmetology company with the help of the developed model can be carried out more quickly, with less time spent at acceptable accuracy. Depending on the production situation or the set goals of consumers, individual evaluation criteria can be quickly clarified. In addition, the proposed model is generally aggregate and universal, is acceptable for multi-criteria assessment of the level of service and marketing components in providing various services to the population. Keywords: modeling, fuzzy logic, consumer behaviour. more...

It is determined that inclusive development comprises processes of economic growth and development, inclusiveness as a system of inclusions, takes into account the anthropogenic burden on the ecosystem, as well as the relational nature of socio-economic transformations. Inclusive growth is based on the concepts of sustainable development of the knowledge economy, human centrism, neo-industrialization, green economy, neuralism. The methodology of the World Economic Forum for assessing the inclusive development level has been adapted to the conditions of the regional economy of Ukraine. The inclusive development level of the regional economy in 2013-2017 is analyzed, the main imperatives of inclusive growth in Ukraine are determined. more...

Стаття присвячена розробці визначення визначення показника конкурентоспроможності банку, базується на теорії нечітких множин та нейронні мережі. Обґрунтована послідовність побудови, структура формування узагальнюючого показника конкурентоспроможність банку. Етапи отримання інтегрованої оцінки конкурентоспроможності банків визначено шляхом послідовного застосування нечіткої логіки та підходів до нейронних мереж. Наведено опис нечітких термів, функцій належності, правил виводу. Сформовано висновок щодо конкурентоспроможності банку на основі інструментів нечіткого моделювання. Зокрема, проведені чисельні розрахунки за запропонованою моделлю для українського банку “Хрещатик”. Здійснено порівняння отриманих результатів оцінки конкурентоспроможності зазначеного банку з наявними статистичними даними. Доведені адекватність і точність запропонованої моделі. Запропонований підхід може бути застосуваним для побудови інтегрального показника конкурентоспроможності різних економічних об'єктів. Статья посвящена разработке показателя конкурентоспособности банка, базируется на теории нечетких множеств и нейронных сетей. Обоснована последовательность построения, структура формирования обобщающего показателя конкурентоспособности банка. Этапы получения интегрированной оценки конкурентоспособности банков определены путем последовательного применения нечеткой логики и подходов с использованием нейронных сетей. Приведено описание нечетких термов, функций принадлежности, правил вывода. Сформирован вывод о конкурентоспособности банка на основе инструментов нечеткого моделирования. В частности, проведены расчеты по предложенной модели для украинского банка "Хрещатик". Проведено сравнение полученных результатов оценки конкурентоспособности указанного банка с имеющимися статистическими данными. Доказаны адекватность и точность предложенной модели. Предложенный подход может быть применен для построения интегрального показателя конкурентоспособности различных экономических объектов. The article is devoted to developing a definition of the indicator of the bank’s competitiveness which based on the theory of fuzzy sets and neural network techniques. Uncertainties that have a place when considering and analyzing the components of evaluating the success and effectiveness of the bank have been considered and analyzed. The sequence of construction and structure for generalizing parameters of bank competitiveness are presented and grounded. Stages of obtaining an integrated assessment of bank competitiveness by sequential application of fuzzy logic and neural networks approaches are determined and described. Corresponding fuzzy terms, membership functions, and fuzzy inference rules are described. Overall sequence and steps to resolve the problem are processed. The practical implementation of the summary fuzzy inference of the bank’s competitiveness is given. In particular, numerical calculations on the proposed model for the Ukrainian commercial bank “Khreshchatyk” were carried out. Comparison of obtained evaluation results for the competitiveness of specified banks with available data and other scientific information sources showed their compliance with the factual situation. In this way, the expediency of application fuzzy modeling has been confirmed to determine the generalized indicators of bank competitiveness. Adequacy and accuracy of the proposed model and the results of calculations were proved. The proposed approach is quite general. This or a similar model can be successfully used in other tasks of building and generalized evaluation of integrated indicators for the presence of several local, individual parameters for different economic processes and tasks. more...

The current economic situation in Ukraine is conditioned by the efficiency of the export-import activity of industrial enterprises. In turn, the effectiveness of the strategy for the development of this activity depends on the scientific substantiation of its analytical support. This confirms the relevance of the topic of the article. The purpose of the article is to present the content of analytical support for forming the strategy of development of export-import activity of the enterprises in Ukraine. The object of the study is the development of analytical support for the formation of this strategy. The main methods of developing this analytical support is the multicriterial optimization method, which uses a genetic algorithm, multidimensional regression analysis, and a taxonomic method for calculating the integral index of development. The article also examines the peculiarities of the implementation of export-import activity of industrial enterprises in modern conditions, analyzes the criteria for its development, provides a system of indicators for the evaluation of this activity and the setting of a multi-criteria optimization task of maximizing the development of export-import activity of the enterprise, the solution of which is recommended with the help of software MatLab. It is recommended that the optimal values obtained are taken as the basis for determining the desired values of the export-import performance indicators. more...

The paper substantiates the need to consider economic efficiency indicators of bank activity as fuzzy quantities. Formulations of the problem of fuzzy regression analysis and modelling, available in literary sources, have been analyzed. Three main approaches to the fuzzy regression analysis are presented. The general mathematical and meaningful formulation of problem of a fuzzy multivariate regression analysis for commercial bank competitiveness has been proposed. Sequence of its solutions is described. The example of numerical computations for one of the large Ukrainian banks is given. Results of obtained solution were analyzed from the standpoint of reliability, accuracy and compared against the classical crisp regression analysis. Finishing steps for obtaining final accurate numerical results of solution process are described. In summary, convincing arguments concerning the expediency of application of this approach to the problem of determining the competitiveness of banks are formulated and presented. more...

At present, the choice of the best solutions out of many possible under conditions of uncertainty is the actual economic task, arising and to be solved in many economic situations. Famous classical approaches to its solution are based on various assessments of decision-making practical situations. However, they often give insufficiently accurate or incorrect results, and do not satisfy sustainability requirements, when the only invariant calculation result relative to calculation methodology is a reliable one and a corresponding to the reality result. This article describes an alternative approach to the justification of decisions under conditions of uncertainty without the construction and use of assumptions about the decision-making situation and in conformity with the approaches of the stability theory. The problem of multi-criteria decision-making in conditions of complete uncertainty, wherein structuring of alternatives is performed using the fuzzy entropy, has been formulated and conceptually investigated. The idea of the described method assumes that the criterial conformity is estimated by fuzzy numbers and (or) linguistic allegations, i.e. formalizes by tools of fuzzy set theory. In opposition to classical approaches, this approach does not require the construction of hypotheses about the possible circumstances of decision-making and meets the requirements of stability theory. As a confirmation, it has been shown that the calculation of the fuzzy entropy by various methods does not lead to contradictory results. In this work appropriateness and practicality of using fuzzy entropy criterion for ordering sets of alternatives in fuzzy conditions of decision making has been is substantiated. The method for calculating the fuzzy entropy when evaluating criteria in linguistic form has been grounded. The paper presents numerical examples for which the fuzzy entropy calculation allows generating grounded clear recommendations and choose the best solution, which does not provide, under the given concrete numeric data, classical methods. The proposed approach for ordering and search of alternative solutions with a strong uncertainty using fuzzy entropy makes it possible to significantly enhance the validity of the required multicriteria decision through the achievement of the invariance of the calculation results regarding the models and methods of processing fuzzy input data. more...

The article deals with the development and implementation of innovative development programs as an ordered sequence of decisionmaking. Innovations are considered as a specific form of chaos or disorder in the transition to a new level of development. As known, innovative projects have a high level of internal and external uncertainties. more...

The article discusses the widely used classic method of analysis, forecasting and decision-making in the various economic problems, called SWOT analysis. As known, it is a qualitative comparison of multicriteria degree of Strength, Weakness, Opportunity, Threat for different kinds of risks, forecasting the development in the markets, status and prospects of development of enterprises, regions and economic sectors, territorials etc. It can also be successfully applied to the evaluation and analysis of different project management tasks - investment, innovation, marketing, development, design and bring products to market and so on. However, in practical competitive market and economic conditions, there are various uncertainties, ambiguities, vagueness. Its making usage of SWOT analysis in the classical sense not enough reasonable and ineffective. In this case, the authors propose to use fuzzy logic approach and the theory of fuzzy sets for a more adequate representation and posttreatment assessments in the SWOT analysis. In particular, has been short showed the mathematical formulation of respective task and the main approaches to its solution. Also are given examples of suitable computer calculations in specialized software Fuzicalc for processing and operations with fuzzy input data. Finally, are presented considerations for interpretation of the results. more...

UDC 339.133.017; JEL Classification: D12, M31 Purpose: analysis and modeling of the choice of pharmacies by buyers, in particular, the commitment of various segments of potential buyers to a particular pharmacy, which involves preliminary segmentation of pharmacy buyers, identifying types of visitors and analyzing the specifics of their requirements on the one hand, and the level and parameters of services provided by certain pharmacies, with other. Methodology of research: expert research, segmentation of pharmacy visitors, computer modeling. Findings: the potential adherence of various segments of buyers to pharmacies was determined, calculated on the basis of combining the requirements of various groups of consumers to the level of service components and the possibilities of providing the desired level of service for each of the reviewed pharmacies. Originality: an original approach was proposed and a corresponding computer program was developed, numerical calculations were also carried out in it, which allow one to fairly fully and objectively reflect the multicriteria requirements and evaluation criteria from various groups of potential buyers of medicines and pharmaceutical products and prescriptions, to reveal their tendency to one or another pharmacies competing in the retail pharmaceutical market, based on the provision of the latter with a certain level of requirements and conditions of service required by consumers. Practical value: a practical, simple and reliable toolkit has been provided that allows pharmacies to determine the circle of their potential buyers and implement targeted marketing policies aimed at them, and, on the other hand, to identify weaknesses, shortcomings by individual criteria, the elimination of which will attract other customer segments, and also identify the closest competitors for different segments. more...

The method of selection of innovative projects on the rating assessment of their economic efficiency was improved in the course of the study. This method implies systematization of different orientation of the lighting aspects of economic efficiency of innovative projects of individual indicators and justification of the procedure of generalization of the integral criterion of economic efficiency. Thus, the indicators of economic efficiency of innovative projects have a very narrow direction of application and allow you to compare only the same capital costs of the project. In order to facilitate the comparative evaluation of innovative projects in the paper it is proposed to carry out an integrated assessment, which involves ranking of the projects on the level of individual indicators of economic efficiency. This method makes it possible to comprehensively assess projects of different characteristics, economic sphere, duration of implementation and contains a set of characteristics of the studied projects, which systematically describe the level of economic efficiency. Generalization of single indicators of economic efficiency of innovative projects is carried out on the basis of a point assessment of level.The scoring is carried out using the "3 Sigma rule", followed by the normal distribution of the data, almost reliably, can be distributed within the average value. This allows you to determine the score and rank of each indicator. The proposed method allows for multi-criteria evaluation of the project to quantitative comparison of individual parameters of different projects and allows you to hide different economic content and units of measurement indicators in a single matter. This allows you to make informed management decisions on investing. more...

Often in practice of solving economic problems there is a need to analyse objects with properties that are measured in different non-metric scales. Most popular mathematical approach of processing that properties is multidimensional scaling method. There are metric and non-metric scaling. The most reasonable of them is the Torgerson metric method, but it is supposed to have metric scale input variables. The paper proposes a modified method of factor analysis, which allows non-metric data as input. The paper presents arguments that the proposed modification is the improvement of the method of multidimensional scaling. The proposed method is less time-consuming than the Torgerson method, but is mathematically justified as well. So the mathematical explanation of the generalized multidimensional scaling method has been described. This approach broadens the range of possible ways to describe objects in economics by means of factors measured on different scales. more...

The indicators of business tourism reflect the background of a national economy support, the openness of business environment in general. The article discusses the relevant problems of tourism in Ukraine in accordance with the global trends in the world services market. The research covers statistical observations, contradictions, and challenges in the formation of a model of recreational planning and, using the prominent experience of tourism-leading countries in the national strategies, highlights advantages and disadvantages of construction of large-scale convention centers as elements of business tourism. Tourist flows for Ukraine are estimated as rather unstable, which substantiates the necessity of monitoring of the national tourism market. The creation of an integrated warehouse for tourism data is needed, either for governmental institutions, local administrations, or private companies, which could receive updated information on the state of the market. Public–private partnership in this will enable access to extra funds in order to use IT technologies in tourism warehouse maintenance, while the private participants will enrich their market research. The ability to evaluate foreign economic operations in trade in services is intended to solve the break in information support of tourism development in Ukraine. more...

TEM Journal; Vol 7, No 3, 2018. ISSN 2217-8309, In the article, using the methods of functional systems theory we analyzed the characteristics of the social and institutional venture capital, their unity and distinctions were proved. Presented is the possibility of using the recommendations of the Commission by J. Stiglitz on the Measurement of Economic Performance and Social Progress at the enterprise level. The necessary communications to ensure the transformation of social capital into organizational were determined. We formed a principal scheme of the mechanism of forming the efficiency of enterprise activity, taking into account organizational capital. The principles of emergency of organizational capital efficiency as the degree of influence on the quantitative and qualitative results of the company's activities were presented. more...

– The broad introduction of digital technologies makes changes in the structure of socio-economic relations between labor and capital in the market, affecting its informational efficiency. The purpose of the article is a systems analysis of the structure of the cause and effect relationships between the informational efficiency of exchange prices, which affect the desired rate of return for investors; characteristics of the digital economy, methods used by entrepreneurs to evaluate specific assets. The analysis of the informational efficiency of markets based on the Fama-Samuelson criterion and conducted with the use of likelihood functions showed the down trend in the informativeness of exchange prices. According to the authors, this is due to a significant discrepancy in the price of transactions with real goods and futures operations, which are based on a variety of rational and irrational expectations. At the same time, the disproportionate growth of the derivative capital strengthens the influence of irrational expectations and contributes to the growth of the number of speculative transactions while the uncertainty of the external business environment is growing. Under these conditions, it is proposed to use the real options theory to evaluate specific tangible assets of entrepreneurial projects. Furthermore, the authors outlined the main characteristics of the digital economy in terms of entrepreneurship; carried out an analysis of market-based business opportunities resulting from the characteristics of the digital economy. On this basis, two causal chains are specified. For entrepreneurs in traditional spheres of activity, which has the following form: cause: excess labor — effect: a chance for development — market conditions: entrepreneurial activity, public-private partnership. And for entrepreneurs in the field of information and communication technologies, which is as follows: cause: poor structuring of information — effect: a chance for development — implementation conditions: availability of ideas for structuring of information flows. Keywords –Informativeness of Market Prices, Entrepreneurship, Market Based Business Opportunities, Structuring of Information, Information Society, Real Options Theory. more...

Factors, which determine the structure and the parameters of secured information-telecommunication system, have been identified. The concept of mathematical modelling of secured information- telecommunication system has been defined. Optimisation factor and criterion of information- telecommunication system have been proposed. Equations of sensitivity, which differ from the known ones by taking into account small changes in the internal parameters of the system under the influence of external factors, are clarified. more...

The problem of calculation of optimal path for reverse parallel parking is examined. Elementary mathematical model of car movement on plane is described. Optimality criterion and restriction on a possible path for parallel parking are formulated. It is offered a way of choice of a quasi-optimal path for reverse parallel parking. Corresponding numerical calculations and graphic example are presented. more...

Construction of Estimates in the Choice of Alternative Solutions by Using the Fuzzy Utilities The problem of multi-criteria choice of alternatives with accounting the multiple stakeholders' preferences has been considered. The model for solution with the composition of fuzzy sets has been described. The mathematical formulation and justification of the solution using a fuzzy utility functions is given. Corresponding numerical calculations and graphic example are presented. more...

This paper is devoted to the problem of energy efficiency for Kharkiv region of Ukraine. This problem is to actual for the Ukraine economy and for its regions, which energy intensity levels are more than twice below than world-average rate of this indicator. For solving problem of low energy efficiency of industrial developed Kharkiv region, the authors propose to develop energy efficiency strategy map and balanced scorecard. The rates of target indicators were determined by using system-dynamic modeling. Energy efficiency scenarios of Kharkiv industry were divided on two groups: scenarios of extensive industry development (passive group) and innovation activity scenarios (active group). more...

Position and role of data analysis methods in studies of the economy are analyzed. Statistical analysis as one of the main methods of data analysis is considered. Development and status of the general theory of measurement values in economics are described. The methodological basis for the development and application of modern concepts of measurement in economics are proposed. The fundamental principles and tenets of the measurements in the economy are grounded. more...

Some elements of marketing communications are analyzed. The role of packaging of pharmaceutical products during their promotion to consumers is described. The basic approaches to the use of corporate identity style and it's components in pharmaceutical market are given. Exhibitions as components of marketing of drugs, pharmaceutical and medical products are studied. more...

Process of investment decision's acceptance in conditions of a competitive market environment has been examined. Principal causes of uncertainly presence at an estimation of investment decision's parameters are allocated. Methods and means of overcoming and formalization of uncertainty are analysed. Application of the theory of fuzzy sets for reception of authentic and adequate results of investment estimations has been proved. more...