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In the current era of globalization and economic growth, every organization needs to survive in competition with other organizations. One of the strategies to win this talent war is to implement talent management, which is used to identify, find, develop, manage, and retain talented employees to achieve strategic goals and meet future business needs. The purpose of this study was to determine the effect of talent management on employee performance using self-efficacy as a moderator variable. Talent management is the independent variable (X), self-efficacy is the intervening variable (Z), and employee performance is the dependent variable (Y). The methods used in this research are descriptive and quantitative statistics. The sample for this study was taken from as many as 65 respondents from the total population using the census/total sampling method. The data obtained from the results of the questionnaire were tested statistically through the Warp PLS 7.0 program. The results of the tests conducted show that talent management has a positive and significant effect on employee performance, talent management has a positive and significant effect on self-efficacy, self-efficacy has a positive and significant effect on employee performance, and talent management has a positive and significant effect on employee performance through self-efficacy.

Penelitian ini dilakukan di PT. Bara Prima Pratama Site Batu Ampar. Adapun tujuan dari penelitian ini untuk mengetahui pengaruh pelaksanaan program pelatihan dan penerapan keselamatan dan kesehatan kerja terhadap produktivitas kerja karyawan bagian lapangan di PT. Bara Prima Pratama Site Batu Ampar. Program pelatihan dan keselamatan dan kesehatan kerja sebagai variabel independen (X) sementara itu produktivitas kerja sebagai variabel dependen (Y). Permasalahan dalam penelitian ini adalah produktivitas kerja karyawan mengalami angka yang fluktuatif yaitu tidak tercapainya target perusahaan selama 3 tahun terakhir, disertai dengan banyaknya jumlah karyawan yang mengalami kecelakaan kerja terlihat dari data perusahaan dan didukung oleh pendapat ahli. Sampel penelitian ini diambil sebanyak 77 responden dari 331 populasi yang dihitung menggunakan rumus Slovin. Data yang diperoleh dari hasil kuesioner yang disebar menggunakan kuisioner menggunakan teknik simple random sampling dan selanjutnya diolah untuk kemudian diuji dengan statistik melalui SPSS 22. Dari hasil pengujian yang dilakukan menunjukkan bahwa program pelatihan berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, dimana thitung =9.050 > ttabel = 1,665 dan sig 0.000 < 0.05, keselamatan dan kesehatan kerja berpengaruh positif dan signifikan terhadap produktivitas kerja, dimana thitung =9.944> ttabel = 1,665dan sig 0.000 < 0.05, selanjutnya program pelatihan dan penerapan keselamatan dan kesehatan kerja terhadap produktivitas kerja, dimana fhitung (60,223) > ftabel (3,12) dan nilai signifikansi (0,000) < 0,05.

This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.

In improving organizational performance in this VUCA era, it requires a management or human resource management. The development of a company depends on the human resources of the company. Good management will have a positive impact on organizational performance. The purpose of this study is to determine the application of strategic human resource management (MSDMS) in an effort to contribute to improving organizational performance in the VUCA era. This study uses a qualitative approach by using a review of the literature in the Google Scholar database by looking for references from the literature review that is relevant to the case or problem to present the theory of the research problems carried out. The results of this study are one of the factors that directly affect the level of achievement of organizational performance is the management of human resources. Or in other words the management of human resources can be a determinant to improve organizational performance. The importance of strategic planning to improve organizational quality makes the implementation of strategic human resource management able to improve organizational performance in the VUCA era

Potensi perkebunan nenas di Desa Kualu Nenas mencapai 1.050 hektar dengan kemampuan produksi mencapai 1.456 ton per tahun atau 121 ton per bulan. Tujuan pengabdian mencari sekaligus menyusun formula dalam membangun petani nenas dengan daya saing ideal untuk menghadapi era digital. Pelaksanaan pengabdian menggunakan Participatory Rural Appraisal, sementara metode kualitatif digunakan dengan mewawancarai subjek secara langsung di lapangan. Hasil pengabdian bahwa model pengelolaan potensi dengan skala yang besar dilakukan secara berkelompok. Namun, ada masalah kurang transparan dari sisi keuangan, modal terbatas, adopsi teknologi rendah, dukungan stakeholder lemah, dan kurangnya pelatihan softskill. Untuk mewujudkan petani yang berdaya saing, kami melakukan pengabdian dengan memberikan sosialisasi dan edukasi berupa literasi digital, menyusun administrasi kelompok termasuk laporan keuangan, memperluas jaringan serta pelatihan produksi produk turunan hasil tani. Sosialisasi dan edukasi ini dapat memberikan dampak peningkatan kualitas petani nenas sekaligus perbaikan ekonomi rumah tangga.

Pendelegasian sebagian urusan Pemerintahan yang menjadi kewenangan Bupati kepada Camat di Kabupaten Indragiri Hulu sebagaimana telah termuat dalam Peraturan Bupati Nomor 25 tahun 2013 tentang Pelimpahan sebagian Kewenangan Pemerintahan dari Bupati Indragiri Hulu ke Camat Se-Kabupaten Indragiri Hulu. Bentuk layanan yang diberikan meliputi, Pengurusan Izin Mendirikan Bangunan (IMB), dan fasilitas pelayanan Pemerintah yang lain. Meskipun sudah ada PATEN, jumlah pengurusan perizinan yang dilakukan oleh masyarakat masih Rendah. Penelitian ini bertujuan untuk menganalisis faktor-faktor Implementasi Kebijakan (PATEN) di Kecamatan Lirik Kabupaten Indragiri Hulu Provinsi Riau. Hasil penelitian ini menunjukan bahwa Komunikasi yang terjalin baik antara pemerintah Kecamatan Lirik dengan Pemerintah Kabupaten sangat baik, maupun dengan masyarakat itu sendiri. Selain itu sumberdaya yang dimiliki sudah mencukupi dan jumlah staff yang ada cukup ideal dan sesuai dengan kompetensi yang dibutuhkan dalam implementasi Kebijakan PATEN di Kecamatan Lirik. Disposisi dari implementator pada dasarnya telah diimplementasikan di Kantor Kecamatan Lirik. Struktur Birokrasi sudah sesuai dimana adanya pengawasan intensif dari Pemerintah Kabupaten dalam Implementasi Kebijakan PATEN di Kecamatan Lirik.

Pembangunan pedesaan saat ini mengalami perubahan yang signifikan baik konsep maupun prosesnya. Konsep pembangunan desa tidak lagi sebatas pada sector agraris dan infrastruktur dasar, namun sudah mengarah pada pengembangan Teknologi Informasi dan Komunikasi (TIK). Seiringi dengan itu, kecamatan benai kabupaten kuantan singingi telah mencanangkan penggunaan fasilitas internet sejak 2018 lalu melalui program desa digital. Kondisi ini menjadi peluang bagi masyarakat Benai, Kecamatan Kuantan Singingi untuk dapat menggunakan internet secara cerdas dan dapat mengembangkan potensi desa serta UMKM yang dimiliki masyarakat untuk meningkatkan perekonomian dan kesejahteraan masyarakat. Hal inilah yang menjadi fokus dalam program pembinaan yang dilakukan. Kegiatan pembinaan ini dilakukan dengan metode adalah penyampaian materi atas pentingnya penggunaan internet cerdas dalam meningkatkan kesejahteraan perekonomian, mendiskusikan potensi yang dimiliki, mendiskusikan masalah serta solusi yang diperoleh dalam menghadapi permasalahan yang ada. Serta, mengadakan simulasi penggunaan internet cerdas. Program pembinaan ini menghasilkan penyelesaian permasalahan keterbatasan kemampuan serta peningkatan kemampuan masyarakat dalam menggunakan internet cerdas, mengembangkan UMKM yang dimiliki oleh masyarakat agar dapat berkembang secara berkelanjutan sehingga dapat meningkatkan kesejahteraan masyarakat.

During COVID-19, working from home (WFH) becomes most possible working arrangement alternative in order to practice social distancing. The productivity of WFH is still questioned by many organizations, especially companies which conduct WFH extensively for the first time. Do digital skills, work motivation, digital leadership, digital collaboration, perceived organizational support, and performance management impact positively and significantly on work productivity? This paper is based on cross-sectional study which involved 855 office workers from 32 provinces in Indonesia. PLS SEM and SmartPLS version 3.0 were used to structure and test the research model. The analysis result reveals that individual factor influences WFH productivity directly, while group and organizational antecedents influenced indirectly. To leverage WFH productivity, organizations should focus to develop digital skills and work motivation as individual factor. The organizational and group antecedents should be aligned and directed to impact on WFH productivity.

The inequality of digital skills is an organizational challenge experienced by public and private organizations to ensure work productivity in work-from-home arrangements during Covid-19. This article aims to elaborate on digital skill development and examine the effects of digital leadership and digital collaboration on digital skill development. This article is based on a cross-sectional study involved 824 office workers from 32 provinces in Indonesia. The combined convenience and snowballing approach were used as the sampling methods. The collected data were structured in the first-order constructs by PLS Structural Equation Modeling. The results revealed that digital skills are significantly influenced directly by digital collaboration and indirectly by digital leadership. For accelerating digital skill development, the superior of office workers should facilitate their team members to collaborate intensively by using digital technology. Further study is recommended to examine the effects of other factors such as work motivation, family support, and availability of digital facility at home, performance management, and perceived organizational support.

Mangrove Bandar Mangrove mangrove ecotourism in the urban area of Dumai is an attraction between local and international tourists. The uniqueness of Bandar Bakau mangrove ecotourism is the school of nature, the potential for flora and fauna and its mangrove forests. Ecotourism Bandar Bakau is still relatively new, the division occurred in 1999 by community leaders and managed by non-governmental organizations and local communities. Mangrove ecotourism has 24 types of species and not all of their potential can be used to increase ecotourism because of the ability of people who do not understand, the high expectations of mangrove township communities for mangrove ecotourism make ecotourism management difficult to control professionally, so awareness is needed to build an agreement in building strategies local wisdom-based ecotourism development, therefore a mangrove ecotourism development strategy based on local wisdom is needed in Bandar Bakau. This study used a qualitative approach with descriptive methods and the data were analyzed using SWOT. The technique of determining the informants was purposive sampling with observation and in-depth interviews. The research results that have been analyzed illustrate that an alternative strategy for developing mangrove ecotourism based on local wisdom yields 4 important points, first to develop mangrove conservation and rehabilitation as a form of new tourism potential in mangrove ecotourism in Bandar Bakau, second to increase participation and empowerment based on local wisdom of the local community, third formulate regulations and policies to preserve mangroves based on local wisdom of the Malay community