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4 results on '"Odložil, Jan"'

1. The perception of Gambrinus brand

Author

Odložil, Jan, Horová, Olga, and Křítková, Soňa

Subjects
analýza značky, český trh piva, brand, vnímání značky, brand perception, brand analysis, značka, Gambrinus, Czech beer market
Abstract

The goal of this master´s thesis is to analyse the perception of Gambrinus brand on the Czech beer market and on the basis of the analysis to formulate recommendations for the owners of the brand to maximize the brand value and improve the brand perception. The theoretical part of the thesis is to describe the brand in general, the strategic management of the brand and methods of the research. The practical part of the thesis is focused on the description of the Czech beer market with emphasis on Plzeňský Prazdroj group. In the next chapter Gambrinus brand is analysed in terms of values, marketing campaigns and the market position. The last chapter consists of quantitative and qualitative research with a goal of analysing the perception of Gambrinus brand on the Czech market. On the basis of the results of the research, the recommendations for the owners of the brand are made.

Published
2017

2. The economic contribution of sports events to the development of tourism in Olomouc and Ústí nad Labem

Author

Odložil, Jan, Silovská, Hana, and Tomešová, Jana

Subjects
Runczech.com, Eventy v cestovním ruchu, events in tourism, Ústí nad Labem, cestovní ruch, tourism, Olomouc
Abstract

This Bachelor thesis analyzes the importance of organizing urban runs Runczech.com (Ústí nad Labem 1/2 Marathon and Olomouc 1/2 Marathon) to increase the economic benefits of tourism in the cities of Olomouc and Ústí nad Labem and their regions. In the theoretical part, the emphasis is put on the explanation of related issues such as tourism, its economic importance, the relation between tourism and regional development and the organization of activities and events. The practical part describes the socio-economic analysis of the two regions Ústí nad Labem and Olomouc. It also shows the economic impact of runs in both cities, a survey analysis and an evaluation of the Runczech.com runs overall impact on the economy of the Czech republic. The goal is to assess whether the organization of urban runs has a positive impact on tourism and whether it contributes to the economy of the whole region.

Published
2014

3. Slévárenské písky a jejich vlastnosti

Author

Rusín, Karel, Nezvalová, Hana, Odložil, Jan, Rusín, Karel, Nezvalová, Hana, and Odložil, Jan

Abstract

Bakalářská práce popisuje vlastnosti ostřiv používané ve slévárnách, jejich výhody a nevýhody. Nejpoužívanější ostřiva jsou křemenná, z důvodu jejich ekonomičnosti a vhodné zrnitosti. Bohužel mají i mnoho nedostatků jako je neplynulá teplotní roztažnost, zvýšená reaktivnost a silikóza. U nekřemenných ostřiv tyto nevýhody nejsou, ale jsou dražší. Do popředí se v poslední době dostávají syntetická nekřemenná neutrální ostřiva, se kterými se dosahuje velmi dobrých jakostí odlitků., Bachelor thesis describes advantages and disadvantages of base sands used in foundries. The most popular base sands are silicas for their economical and size fraction. They have also much defects as discontinued heat dilatation, acidit reaction and silicosis. Non-silica base sands have not this disadvantages, but they are more expensive. Some foundries have started applying new synthetic non-silica base sands in recent time, which are chemically neutral and the casting quality is high.

4. Tuhnutí odlitků ve skořepinových formách při odlévání ve vakuu

Author

Roučka, Jaromír, Ňuksa, Petr, Odložil, Jan, Roučka, Jaromír, Ňuksa, Petr, and Odložil, Jan

Abstract

Experimentálním měřením ve vakuové peci byly zjišťovány teplotní poměry při odlévání a tuhnutí modelových soustav odlitků různých průměrů a izolací. Odlévaným kovem byla slitina Inconel 713LC na bázi niklu. Získané údaje byly použity pro optimalizaci při numerické simulaci tepelného režimu odlévání a tuhnutí. V modulu CAFE programu ProCast byla provedena numerická simulace struktury slitiny v jednotlivých odlitcích a simulované struktury porovnány se strukturou zjištěnou metalograficky. Optimalizované okrajové podmínky lze použít pro simulace reálných odlitků., Heat transfer during metal pouring and its solidification in the vacuum furnace have been investigated by experiments using model set of castings of different diameters and insulations. The pouring metal was Inconel 713LC alloy based on nickel. The found data have been used for optimization of the numerical simulation of the thermal regime during the both pouring and solidification phases of the process in vacuum. Numerical simulation of the alloy structure in individual castings has been made by the CAFE module of the ProCast software and obtained results compared with the real structure. The optimized boundary conditions can be used for simulation of real castings.

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