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This article examines the impact of customer loyalty on organizational performance in publishing companies in South-Western Nigeria. The study surveyed employees from 40 publishing companies in Lagos and Ibadan and found a significant correlation between customer loyalty and organizational performance. The findings suggest that publishing companies should focus on meeting customer expectations, transparent pricing, exceptional customer service, and customer retention. The study provides valuable insights for businesses in the publishing industry looking to improve customer relationships and organizational success. It is important to note that the findings are specific to the South-Western region of Nigeria and may not apply to other areas or industries. [Extracted from the article]