1. THE ESSENCE OF THE PROCESS OF ORGANIZING AND MANAGING TOURIST EXPENSES OF CRUISE SHIP PASSENGERS CASE STUDY SEAPORT IN KOŁOBRZEG.
- Author
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NOWACZYK, Piotr
- Subjects
CRUISE ships ,SOCIAL impact ,CITY promotion ,HARBORS ,PASSENGER ships - Abstract
The aim of the article was to present the essence of the processes of organizing and managing the estimation of tourist expenses made by cruise ship passengers and their impact on the local and national economy. The research was limited to the port and the city of Kołobrzeg. Design/methodology/approach: In order to achieve the aim of the article, research was required to conduct research using a diagnostic survey method. The impact of expenditure on the local and national economy was estimated on the basis of the input-output method using the Flegg location coefficient. Results: In the research process, five groups of tourists were identified with different levels of spending. By demonstrating that tourist expenditure depends on the number of tourists, nationality, length of stay in the city, type of tourism and structure of expenditure. It was pointed out that tourists can have an impact on the local and national economy. Research limitations/implications: Future research in this area should clarify the premises for choosing the port of Kołobrzeg as the place of stay. In particular, determine what impact the possibility of using tourist cruises has on decisions. The research should cover other seaports where tourist cruises are carried out. The area of research should also be narrowed down to smaller territorial units. Practical implications: The results of the research may be useful for owners of tourist vessels and port/city authorities. In order to organize and manage expenditures on tourism, the promotion of tourist services should be particularly addressed to foreign and domestic tourists from the wider environment, for whom cruises are the main attraction. Social implications: Managing and organizing tourist expenses can improve the financial situation of tourist vessel owners. Tax revenues may increase. Tourists can become a carrier of promotion about the city and the port. Originality/value: The research allowed for the identification of individual tourist groups in the process of organizing and managing tourist expenses. Determination of the amount of expenditure and the impact on the economy of the region and the country. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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