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2. Work From Home and SME Digitalisation in Malaysia: Legal Challenges

Author

Razak, Siti Suraya Abd, Nor, Roshazlizawati Mohd, Ishak, Ma Kalthum, and Zin, Hakimah Muhammad

Subjects
Safety regulations, Employers, Labor law, Small and medium sized companies, Business
Abstract

Purpose: This paper aims to analyse challenges in implementing work from home for SMEs in Malaysia in the legal viewpoint. Apart from discussing relevant provisions, several court cases are also examined to identify the problems which arise in the implementation of work from home. Design/methodology/approach: This paper mainly relies on primary sources of information in form of statutes and court cases. The analysis conducted in this research is supported by secondary data. Additionally, this paper also uses an analytical descriptive approach to analyse relevant provisions from statutes and to examine current court cases regarding the implementation of work from home in SME. Findings: It is submitted that the current Malaysian legal framework on employment and safety and health at workplace is silent on the status for worker under work from home arrangement. Therefore, similar obligations and rules under the Employment Act 1955 and Occupational Safety and Occupational Safety and Health (Safety and Health Committee) Regulations 1996 is applicable to worker under work from home arrangement. Research limitations: The employer's view must be taken into consideration into future studies. Future research should examine the employer's perception in dealing legal issues arises in WFH arrangement. Practical implications: The study suggests that SMEs need to review their working policy with regards to WFH arrangement and ensure it is adhering to the provisions under the EA 1955. Therefore, understanding the legal issues arising in the work from home arrangement will help employer to review their company policy when dealing with workers under work from home. Originality/value: This paper provides an analysis of the legal issues arising in the work from home arrangement in particular for Malaysian SME. It is hoped that the content of this paper can provide some insight into this particular area for digitalisation regulatory framework not only in Malaysia but also elsewhere. Paper type: Conceptual paper Keywords: Work from home, SME, Digitalisation, Employment law, Introduction Digitalisation transformation is the foundation for Industry Revolution 4.0 and it is the government aspiration to transform Malaysia into a digitally-enabled and technology-driven high-income nation. Digitalisation has influenced business [...]

Published
2021

5. Evaluating E-Commerce Engagement Factors In Saudi Arabia: Financial Loss, Identity Theft And Privacy Policies

Author

Alghamdi, Faten Saleh, Nor, Roshazlizawati Mohd, Alghamdi, Faten Saleh, and Nor, Roshazlizawati Mohd

Abstract

Purpose: The purpose of this study is to investigate the influence of financial loss, identity theft, and privacy protection policies on the willingness of tourists in Saudi Arabia to engage in e-commerce. Theoretical framework: This study examines Saudi Arabian visitors' use of e-commerce, highlighting the consequences of financial loss, identity theft, and privacy laws. The study employs Smart PLS and structured questionnaires, underpinned by a theoretical framework of trust and security, to uncover heightened fears over online identity theft. Policies protecting privacy become essential, boosting customer confidence and promoting e-commerce. The study adds to the scant amount of information in this field by emphasising the role that regulations play in maintaining transaction security and promoting user confidence. Design/Methodology/Approach: This study used a quantitative research methodology to examine the relationship between financial loss, identity theft, privacy protection policies, and the willingness to engage in e-commerce in Saudi Arabia. Structured questionnaires were used to gather data, and Smart PLS was used to analyse the results using Structural Equation Modelling (SEM). Findings: The study reveals that Saudi Arabian tourists express more concern about online identity theft than financial loss. Privacy protection policies play a pivotal role in enhancing their trust and participation in e-commerce, underscoring the importance of regulatory measures for ensuring user confidence and online transaction security. Research, Practical & Social implications: This study highlights the unique worries that Saudi Arabian internet customers have, prioritising identity theft over money loss. Policies protecting privacy become an important middleman that is essential to fostering trust and promoting e-commerce. The findings encourage more investigation into the fundamental elements influencing user choices in study. Practically speaking, companies may

Published
2023

6. Product Placement and brand attitude development in the age of digital media with disclosure and persuasion Knowledge related to brand association. A review paper from the last decade.

Author

Hashem, Alharthi Rami, Salleh, Nor Zafir Md., Abdullah, Mazilah, and Nor, Roshazlizawati Mohd

Subjects
PRODUCT placement, DIGITAL media, VIDEO blogs, CONSUMER attitudes, SOCIAL media
Abstract

Due to the obvious increased clutter and customers' purposeful avoidance of traditional marketing, marketers have developed new strategies to effectively engage with their customers. One such method is to include media-based product placements in the tale. When customers are aware of prominent placements, their perceptions about the put goods may become less optimistic than more favorable. The promotional placement of a product or brand in a film, television series, or other entertainment programming is known as product placement or brand placement. In recent years, YouTube has hugely impacted customer attitudes and behavior toward companies. Vloggers influence user attitudes by endorsing items in their evaluations and analyses of product vlogs. According to the current study's findings, brand placement in digital media sources such as the web, mobile, and social media networks rose at the quickest rate ever in 2019, increasing by 20.9 percent. Studies have used YouTube to look at audience awareness as a significant modulator of product placement's effect. Product placements and other advertisements have become more prominent in entertainment venues, making customers more aware of them while raising their apprehension. [ABSTRACT FROM AUTHOR]

Published
2022

7. Online shopping in Malaysia: Legal Protection for E-consumers

Author

Amin, Naemah, Nor, Roshazlizawati Mohd, Amin, Naemah, and Nor, Roshazlizawati Mohd

Abstract

The rapid growth in e-commerce witnesses the emergence of a new group of consumers known as e-consumers. This new group of consumers is increasing in number over the years as online shopping become a trend and a manifestation of the modern life style. However a distance and complex nature of online shopping has led to some new problems and challenges pertaining to consumer protection. One of the perennial problems that needs considerable attention is the adequacy of the existing legislation in Malaysia to meet the basic needs of online consumers. Even though the Consumer Protection Act 1999 (CPA) was amended in 2007 in order to protect the interests of e-consumers, the question remains as to how far the CPA and other existing legislation, namely the Contracts Act 1950, Sale of Goods Act 1957, Direct Sales and Anti-Pyramid Scheme Act 1993 and Electronics Commerce Act 2006 can protect e-consumers in sale of goods contracts. Therefore, this paper is tasked to generally analyze the existing Malaysian law on sale of goods and to determine the extent to which those laws are adequate in providing protection and preserving the interests of e-consumers in order to overcome their anxieties as well as building up their confidence in purchasing goods online. Keywords: Online shopping, e-consumer, legal protection, sale of goods

Published
2013

8. Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021).

Author

Hashem E AR, Md Salleh NZ, Abdullah M, Ali A, Faisal F, and Nor RM

Abstract

Brand attitude has been the primary concern for corporation sustainability for a long. Studies have focused on various attributes concerning brand attitude comprising of many research articles. This study focuses on bibliometric analysis of brand attitude examining 1497 documents published for the years 1944-2021. The purpose of this study is to examine historic research trends, developments, and future conduits based on co-authorship and co-occurrence analysis using VOSviewer. The study highlights the most prolific articles containing the most productive authors and their affiliations, keywords, and influential journals, along with future research trends. The result shows that the number of publications follows a very slow trail until 2008, mildly until 2012, following which the cumulative growth in publication increased manifold. Further, results show that researchers from the United States, South Korea, and Taiwan extended many efforts to the global knowledge of literature leading other countries. The emerging hotspot keywords analysis suggests that brand avoidance, subtle, brand betrayal, consumer ethnocentrism, environmental sustainability and policy, brand activism, brand authenticity, consumer brand engagement, and brand competence are the key areas that attract researchers' attention policymakers as future research boulevards. In the case of consumers' brand attitudes, there is a scarcity of studies that investigated the consumers' implicit and explicit brand attitudes., (© 2023 The Authors. Published by Elsevier Ltd.)

Published
2022
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