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This paper highlights the findings of a study into the language use, identity and attitudes of some Bruneian Malay government officers and students living in London. It is found that their allegiance towards the Malay language and Bruneian culture remains strong, despite their living in a largely Anglophone metropolis which requires them to communicate predominantly in English. As highly proficient bilingual speakers, the respondents are highly aware of the importance of maintaining their vernacular Brunei Malay as a marker of their identity. Through the use of observation and semi-structured interview methods, it emerges that predicted patterns of language shift towards the global language do not occur, and there is evidence of maintenance of strong Malay identity precisely because of their requirement to use more English in out-group communication contexts. The 'zero-sum game' notion, of more English equaling less Malay, is not applicable. This paper includes vignettes which show the participants negotiating between their languages in work and study contexts. It also demonstrates the need to consider how English interconnects with the other languages that are found in the repertoire of globally mobile South-East Asians.

Effective communication plays a part in the success and the sustainability of the tourism and hospitality management, including community-based tourism (CBT). In Brunei Darussalam, communication barriers have affected the growth of the CBT industry on both local and national levels. By analyzing responses from 16 local CBT operators, this investigation focuses aspects of communication and its channels in securing sustainability and empowerment of CBT industry. This study found that the CBT ventures in Brunei include (1) horizontal/lateral communication between CBT operators and surrounding communities and (2) top-down communication and bottom-up accessibility between the authority, the community leaders, and the CBT owners. This paper further discusses how bureaucracy can impede the success of CBT operations, and how a collaborative approach between stakeholders has inspired the formulation of a new Interactional Model of Leadership and Empowerment among CBT stakeholders, which can be used to measure the efficacy of communication among stakeholders in the CBT industry. [ABSTRACT FROM AUTHOR]

This paper analyses semiotic elements in Pengabdian, a Malay novel published in 1987 and written by the 2009 SEA award winning Bruneian writer, Norsiah Gapar. Three main themes of semiotics in relation to Islamic principles and values are highlighted in Pengabdian: submission to God, attitudes towards worldly affairs, and the issue of rights and possessions in Islam. Besides the inclusion of explicit sermonic discourse in the novel, semiotic elements are foregrounded to support the edification of Islam to the readers. Following the co-existence of semiotic symbols and sermonic discourse, which is in line with the Islamic requisite of Amar Ma'ruf wa Nahi anil Munkar (enjoining good and forbidding wrong), this essay raises the potential of Pengabdian as a piece of Islamic literature. It offers readers a new way to appreciate Pengabdian from a linguistic-literary perspective, as it also suggests the possibility of undertaking further studies on this acclaimed novel. [ABSTRACT FROM AUTHOR]

Effective communication plays a part in the success and the sustainability of tourism and hospitality management, including community-based tourism (CBT). In Brunei Darussalam, communication barriers have affected the growth of the CBT industry at both local and national levels. By analysing responses from 16 local CBT operators, this investigation focuses on aspects of communication and its channels in securing sustainability and empowerment of the CBT industry. This study found that the CBT ventures in Brunei include: (1) horizontal/lateral communication between CBT operators and surrounding communities; and (2) top-down communication and bottom-up accessibility between authorities, community leaders, and CBT owners. This paper further discusses how bureaucracy can impede the success of CBT operations, and how a collaborative approach between stakeholders has inspired the formulation of a new Interactional Model of Leadership and Empowerment among CBT stakeholders, which can be used to measure the efficacy of communication among stakeholders in the CBT industry. [ABSTRACT FROM AUTHOR]

This article investigates the teaching and learning of an ethnic minority language at tertiary level as a strategy for language maintenance and revitalisation. We offer a case study of the Dusun language, which is taught as a breadth/elective course at the Language Centre in Universiti Brunei Darussalam. Although the initial purpose of introducing ethnic language courses was to encourage students to be familiar with the practices and the cultural knowledge associated with the community of users, their role in language maintenance is also worthy of investigation. The research methods include classroom observations, a questionnaire survey and analysis of examination results. The observation and the survey assist in the understanding of students' reactions to the curriculum. We find that offering Dusun as a credit-bearing language module (course) has generated interest among both students and the wider Brunei community. Those from Dusun family backgrounds taking the module are a minority: most students have no family connections with Dusun. The implementation of the curriculum remains problematic, and there are issues resulting from the need to meet the formal requirements and academic expectations of the university administration in terms of coursework and examinations. The absence of dictionaries, grammars and other pedagogical materials means that Dusun language teachers are obliged to develop their own materials and resources. We argue that offering Borneo minority indigenous languages at tertiary level may not in itself maintain or revive the language in question, but is one strategy, along with several others, which may help towards maintenance and revitalisation. [ABSTRACT FROM AUTHOR]