Search

Purpose: Adoption of self-employment among the youth has introduced a sense of responsibility to stand on the own feet to earn the daily bread for every families. People have come forward to start their own businesses to earn daily income due to which employment opportunities have generated. This study focuses on the granular level study of how startups emerge, causes for the startups to adopt digital marketing to reach a wider section of the society by analysing the past and present thus forecasting the upcoming future. The study involves ABCD analysis as well to dive in depth of various Advantages, Benefits, Challenges and Demerits of digital marketing adoption by startups. Approach: The present study of startups involved with digital marketing to fight against various constraints that challenge them, the semi-systematic study is conducted analysing different secondary sources such as articles, journals and publications on ResearchGate Publication, Google Scholar publication, Srinivas Journal Publication, SSRN, so on to have a macro-view of the present situation. Result: Digital marketing is a motivating factor for people to start their own businesses. There is a larger scope in the current times for still many more people to start their businesses to become entrepreneurs. Just like children aim to become doctors, engineers, pilots and Government officers, in a similar way, people aim of becoming entrepreneurs. Thus, there is a wide scope for institutions to come up with different courses, educational subjects that educate students with different fields, aspects, and subjects of marketing with startups. Practical Implications: The study of performance of startups through digital marketing is a source of base to conduct further analysis for students, researchers, educators, teachers and readers to further conduct similar or other new study on startups and digital marketing topics. This case study holds a complete in-depth understanding of reasons that motivate businessmen to survive in the market in this challenging era. Originality: Based on secondary research, the study has been conducted by referring to various articles, case studies and publications that have been already published with thorough research. Author finds that the referred articles themselves are published after studying different articles by their respective authors after which they have been published. Studying the published articles and case studies acts as a pillar of support for the case study of startups performance through digital marketing. Paper type: Case Study Purpose: Adoption of self-employment among the youth has introduced a sense of responsibility to stand on the own feet to earn the daily bread for every families. People have come forward to start their own businesses to earn daily income due to which employment opportunities have generated. This study focuses on the granular level study of how startups emerge, causes for the startups to adopt digital marketing to reach a wider section of the society by analysing the past and present thus forecasting the upcoming future. The study involves ABCD analysis as well to dive in depth of various Advantages, Benefits, Challenges and Demerits of digital marketing adoption by startups. Approach: The present study of startups involved with digital marketing to fight against various constraints that challenge them, the semi-systematic study is conducted analysing different secondary sources such as articles, journals and publications on ResearchGate Publication, Google Scholar publication, Srinivas Journal Publication, SSRN, so on to have a macro-view of the present situation. Result: Digital marketing is a motivating factor for people to start their own businesses. There is a larger scope in the current times for still many more people to start their businesses to become entrepreneurs. Just like children aim to become doctors, engineers, pilots and Government officers, in a similar way, people aim of becoming entrepreneurs. Thus, there is a wide scope for institutions to come up with different courses, educational subjects that educate students with different fields, aspects, and subjects of marketing with startups. Practical Implications: The study of performance of startups through digital marketing is a source of base to conduct further analysis for students, researchers, educators, teachers and readers to further conduct similar or other new study on startups and digital marketing topics. This case study holds a complete in-depth understanding of reasons that motivate businessmen to survive in the market in this challenging era. Originality: Based on secondary research, the study has been conducted by referring to various articles, case studies and publications that have been already published with thorough research. Author finds that the referred articles themselves are published after studying different articles by their respective authors after which they have been published. Studying the published articles and case studies acts as a pillar of support for the case study of startups performance through digital marketing. Paper type: Case Study

Purpose: The major plantation crop in India is coffee, which is also a wide application marketed product on the global market. The study's primary objective is to identify and investigate the factors influencing coffee growers and to comprehend the difficulties faced by coffee Cultivators (Planters/growers) in the cultivation of coffee. The sustainability idea places a value on maintaining productive rural systems, using and regulating farm resources, preserving biodiversity, and taking environmental steps to restore soil fertility also to comprehend the programs relating to the Coffee Board's activities, agricultural finance, financial institutions, and the Karnataka & Codagu Planters Association. Design/Methodology/Approach: This review paper examines the review on coffee cultivators using secondary data from journal papers and scholarly research publications. Results/ Findings: There are several challenges faced by coffee producers. The notion of sustainability focuses mostly on conventional agricultural practices for maintaining life, the use and maintenance of agricultural resources, the preservation of biodiversity, and ecological methods to restore soil fertility. Our research shows that there is an absence of information on the how, where, and why of various changes in land use and landscape, as well as how these changes may impact coffee production, farmer livelihoods, ecosystem services, and other facets of sustainable development. These changes could have positive or negative effects on the sustainability of the coffee industry. The farmer faced a number of problems. Due to the Coffee Board's monopoly over the buying and selling of coffee, producers did not be paid fairly. Originality/Value: The focus of this research is to evaluate coffee Cultivators/ growers' access (Planters. List the initiatives that the Karnataka & Codagu Planters Association, financial institutions, the Coffee Board, agricultural financing, and several agricultural banks have implemented for coffee growers. Type of Paper: Review of literature.

Objective: Education is the system of instruction designed to provide individuals with the tools they need to take part in day-to-day activities. It rejects ignorance and instils moral values in individuals. The functioning of the education sector is dependent upon the availability of different resources, most notably financial resources. Education funding comes from a variety of sources, including government spending, fees, educational loans by nationalized banks, cooperative societies, and others. Among these, educational loans have been identified as an alternative method of financing education. This study attempts to examine the Arivu loan Scheme's education loans for religious minorities. ABCD analysis was performed to determine its advantages, benefits, constraints, and disadvantages. Methodology: This study made use of secondary sources in order to have comprehensive evidence-based research on educational loan under the Arivu scheme. The semi-systematic review is carried out using various government publications and articles from newspapers, Google Scholar, Srinivas publications, Research Gate, SSRN, and other sources. Findings: A thorough examination revealed that in India religious minorities face challenges in the areas of social status, economic expansion, and higher education opportunities. Students from religious minority communities can pursue professional courses through the Arivu loan Scheme. This scheme benefited a large number of religious minority students and also found that Pupils are adversely affected because the government has ceased releasing funds for Arivu loan scheme during the Covid-19 pandemic. Practical Implications: This research will inform students about the state government-sponsored Arivu Educational Loan under KMDC, which helps students from religious minorities pursue higher education. It will also assist government officials in learning more about the funds allotted by the government and the total number of students in Dakshina Kannada who benefited from the Arivu educational loan scheme, which improves minorities' educational standing. Originality/ value: As a secondary data-driven study, it may provide an overall perspective on Arivu Educational Loans under KMDC. This Arivu loan will improve the status of the religious minority community, but the concept of the Arivu education loan by KMDC can also be better understood by conducting a primary survey, which serves as the study's limitation. Paper type: Case study

Purpose: Educational technology and the internet have been linked in recent years not only as a tool to increase teaching and learning, but also as one of the key barriers to changing the educational paradigm and pattern. This article examines numerous paradigms and patterns in used for re-defining Indian education systems that have resulted in significant shits in education, and compares them to the current system. The role of various education technology & Internet, innovations and projected consequences of a paradigm shift on the Indian education system are explored. Finally, certain recommendations are made for its successful implementation in order to achieve its goals and SWOC is used to analyze the educational system in terms of educational technology and the internet. Design/Methodology/Approach: The information for the study was obtained from secondary sources like google scholar, journal papers, literature, reports, magazines and books. Findings: Historically, the Indian education system began with an Ancient education system in which fathers were required to pass on their knowledge to sons as a method of passing. Later post- independence the Indian government has always encouraged and promoted the advancement of education and educational technologies. Teaching and learning have undergone significant transformations, from lecture to role learning to internet-enabled learning to knowledge-based education to technology innovation-based education. In a variety of educational contexts, educational technology aids in the detection of problems. It also aids in overcoming disadvantages. But still there are so many challengers in faced by education system on educational technologies redesigning. Limitations/Implications of the Research: There are few sources for references, few topics are not highlighted, and most of the information is obsolete, thus gathering relevant data was difficult. Originality/Value: This paper brings to focus paradigm shifts and pattern the Educational technology which has re-defined education system in teaching and learning but still lacks in E-learning planning and also its Non- available of experts in many parts of both urban and rural areas in the country, especially during the time of abnormalities like the pandemic. Paper Type: Case study.

Purpose: Education is the important device for overall growth of any nation. India is multilingual and multi religious country, people of different communities and religions are living together. It is the duty of Indian Government to provide and safeguard the educational rights of the minorities. Minorities in India are not equal with others. The end result of education in some religion and communities are not same. Government came up with various educational schemes to support education of religious minorities. The main motto of this study is to analyze the central government schemes which supports education upliftment of minorities. Methodology: This study was made out of secondary resources and required data was gathered from various Sachar, Post Sachar, Ministry of Minority Affairs report, Google Scholar, Web of sciences publications, journals, books, websites and financial report of state and central Government of India. Findings/Results: The Government of India initiated with various educational schemes to minority education. The budget allocated for various educational schemes showed upward trend and number of beneficiaries of various educational schemes are in high. Practical Implication: This paper will help students learn about the many government-sponsored educational programs in India that support the education of students from religious minorities. It will also help government officials learn more about the amount of funding allotted by the government and the total number of people who would benefit from the numerous programmes that improve minorities' educational standing. Paper Type: Case study.

Background/purpose: Despite this, women are having high exposure and they are working in all fields like defense, engineering, medicine, etc. In order to make all women in the nation attain a standard Women Empowerment is needed. Women Empowerment focuses on empowering each and every woman in the country to make them independent in all aspects of society, to be aware of their rights, and to make them equipped with physical security. Objective: This paper focuses, Mahila Samman Savings Certificate, A New Modest Savings Scheme for Women in India, programmes available to women and girls in India, as well as women who are gaining benefits from various government programmes that have been implemented with government aid, are the main topics of this article. Design/Methodology/Approach: Numerous programs for women are funded by the central government and are sponsored by the Indian government. A research study has been undertaken to learn about these plans and make a comparison of these programs. The Ministry of Finance, the Ministry of Women and Child Development, Google, Google Scholar, new papers, journals, theses, and other websites were some of the sources used to compile the secondary data for this research study. Findings: This article focuses on the different schemes and factors that have made women's empowerment possible. The Mahila Samman Small Savings Yojana Program and other women-specific small savings initiatives are the primary subjects of this study. The Mahila Samman Savings Certificate Program is a modest savings program supported purely by the government for women and girls. Therefore, it has no credit risk and, pays the highest rate of interest when compared to other programs. Small Savings Scheme, for example, pays the highest rate of interest when compared to fixed-rate deposits (FDs) offered by public banks in various states, while Sukhnya Samridi Yojana has a shorter tenure of just two years. Originality/Value: This paper focuses on the different schemes and purposes that have made women's empowerment possible. The Mahila Samman Small Savings Yojana Program and other women-specific small savings initiatives are the primary subjects of this study. Paper Type: Research Paper

The impact of COVID-19 has revamped all aspects of human life including education sector, and it has completely changed the educational environment across the globe. Due to the pandemic, the methodical functions of educational institutions have stopped, and new phases have started like online class, online evaluation, and indoor activities. Students are the vital players in education sector, and their opinions play an indispensable role while formulating the policies by the government. In the pandemic, students' perspective on education environment finds new dimension. Therefore, this paper has made an honest attempt to know the coastal Karnataka students' stance on college educational environment. In this study, six major components of education environment are considered, namely (1) online class, (2) teaching and learning, (3) evaluation, (4) college administration, (5) extracurricular activities, and (6) teachers. The study is descriptive in nature, and data was collected from 347 college students of Coastal Karnataka. To support the main objective, a hypothesis has been developed with the help of review of literature and is tested by using ANOVA and independent t-test. The path analysis is used to analyze the casual relationships among components of college educational environment, overall perception, and student performance. The result of the study found that the college students have positive perception towards online class (M=3.14), teaching and learning (M=3.704), evaluation (M=3.38), college and administration (M=3.83), extracurricular activities (M=3.87), and teachers (M=3.63). The result of the hypothesis testing revealed that there is no significant difference in the student perception towards various components of college education system. Path analysis results show that there is relation and effect between components of college education, overall perception, and students' performance. The study concludes that students agree with policies and actions taken by colleges to carry out classes during COVID-19 pandemic irrespective of demographic and educational difference.

Objective: Digital marketing in the growing world has paved the way for many small-scale businesses to reach every corner of the geographic locations that they could not reach physically. The study focuses on the digital marketing usefulness based on past trends, in forecasting the near future trends in emerging markets when it comes to evolution of digital marketing, the effect of COVID-19 on digital marketing, comparison of past, present and scope for future businessmen to analyse the market to launch digital platform. SWOT analysis is also an integral part of this study as an attempt to dive in depth of positive and negative sides of digital marketing. Methodology: The study on the systematic Evolution of digital marketing is studied depending on the secondary sources with an intention to dive in depth of emergence and evolution of digital marketing. The semi-systematic review is done by studying different reports and articles published from Google Scholar, ResearchGate, SSRN and other such publication websites. Findings: The study on the evolution of digital marketing has come out with the common ground that digital marketing of products, services, businesses and any other things would see an increasingly greater demand in upcoming years. Due to emergence of high-speed internet, electronic gadgets, standard of living has paved the way for people to buy products that make them feel on par with their peers. The intense feeling or want that makes people to find pleasure in buying expensive products has led for the growth of digital marketing. Moreover, the study has been an evidence by itself how rural areas have revolutionized from lack of internet and network to modern way of internet and electronic gadget usages. COVID-19 is found as another reason in this study for the booming of digital marketing. Practical Implications: This study on Evolution of digital marketing would help students, researchers, readers to learn various reasons for the causes for evolution of digital marketing, the base COVID-19 has formed for the dependency of people on internet and electronic gadgets and also the impact digital marketing has on businesses due to which they have gone digital from traditional approach of marketing. Originality/Value: This study is purely a secondary study which would give out understanding of digital marketing, its benefits, the future scope, various strengths, weaknesses, opportunities and Traits for the marketers. The main limitation of the study as this is a secondary study, the study could be better analysed by conducting face-to-face interviews with the involved people like sellers, buyers, patients recovered from COVID-19 virus as they would be in a better position to contribute to the study with their real-life situations. Paper type: Case Study

Background/purpose: The context in which entrepreneurship in the cultural and creative industries (CCI) occurs was the focus of this study. The entrepreneur inspiration, which is a type of motivation that allows creative ideas to be transformed into creative products. The company SLN Coffee Pvt. Ltd. Co., which started with the acquisition of a coffee plantation and later entered the trade of green coffee beans before becoming a brand coffee business in 2004, has experienced rapid and steady growth. This success can be attributed to a variety of factors worth discussing. Objective: To examine the development of SLN Coffee Pvt. Ltd. Co. and the factors that contributed to this growth into a brand. Design/Methodology/Approach: Information gathered from primary and secondary data is analyzed and presented. utilizing the SWOC framework, numerous scholarly articles, web articles, company websites, and interviewing techniques. Findings/result: It has been found, findings of a study conducted using a variety of resources and the analysis of data, that competing in a market is a challenging endeavour that calls for the application of multiple methods and processes. creativity and innovation. Research limitations/implications: The evaluation and solutions presented in this paper are only applicable to industries with a limited to similar business model, yearly revenue, and level of expertise to SLN Coffee Pvt. Ltd. Co. Originality/value: This paper focuses on the various factors and scenarios that have enabled the SLN Coffee Pvt. Ltd. Co to grow and be labelled as a brand in the coffee industry. Paper type: A Research Case study paper on journey of SLN Coffee Pvt. Ltd. Co in becoming the successful coffee Brand in comprehensive coverage of the coffee Industry.&nbsp

Purpose: The most pertinent source for generating wealth is to invest in stock market, however numerous studies have proved that there is low stock market participation. Hence, the extensive review of existing literatures on stock market involvement has been conducted to identify the various factors influencing stock market participation and also to identify the gap in this body of research. Approach: The current study is conducted with thorough analysis of the body of literature from numerous search engines, including Google Scholar, Scopus, Research Gate, etc. these gathered data on financial literacy, stock market participation, social inclusion and digital inclusion includes journal articles, working paper, reports, magazines, books and websites etc. In order to search the pertinent information for the study many keywords were used. Literatures were then divided into conceptual review, hypothetical relationship review, and theoretical review. Results/ Findings: Numerous studies have exposed that financial literacy and social inclusion significantly contribute to stock market participation, and also digitization promotes individualsinvolvement in the financial market. The extensive review directed a researcher towards low touched area under stock market participation i.e. to determine how literacy level on financial aspects and social inclusion will improve one’s involvement in the stock market, when it is mediated through digital inclusion. Originality/Value: This study will provide policy guidelines to Government, financial policy makers, practitioners and academician in the area of finance to encourage stock market participation by highlighting the sustainable inclusive growth through socialization and digitalization in order to generate wealth which again contributes to economic development of a country. Type of Paper: Literature Review

Objective: Financial inclusion through digital means has initiated the concept of digital financial inclusion (DFI) which is intended to reach out vulnerable community without having digital financial access. This study is an attempt to analyze the various prospects and challenges concerning digital financial inclusion. As the main intention of this study was to assess the challenges and prospects of digital financial inclusion, ABCD analysis also has been undertaken to assess its Advantages, Benefits, Constraints and Disadvantages. Methodology: This research is conducted through secondary sources in order to provide a full-fledged evidence-based study on the prospects and challenges of digital financial inclusion. The semi-systematic review is done through various published reports and articles from RBI, ABD, G20, Springer, Tailor & Francis, Emarald, Google Scholar, Srinivas Publications, Research Gate, SSRN etc. Findings: The result of extensive review revealed that digital financial inclusion acts as a major catalyst for socio-economic, sustainable and inclusive prosperity. Various challenges concerning digital financial inclusion includes lack of financial literacy, inefficient utilization of technology by the rural population, lack of trust and data privacy concern. Apart from that the study strongly argued that digital financial inclusion promotes socio-economic development of the citizens and it also reduces cost, improves efficiency and competitiveness of the service providers. Practical Implications: This research provides a guide for the financial institutions and FinTech companies to realize the various challenges tackled by the citizens to improve their service delivery and provide better digital services. It also acts as a source of information to the users of DFI to understand the benefits of being digitally inclusive for their finance. Originality/value: As a secondary data based study it may provide overall view on DFI and may help the policy makers and financial regulators to promote financial inclusive growth; but the concept of DFI can also be better understood by conducting a primary survey, hence it acts as limitations of the study. Paper type: Case Study

Purpose- Adolescence is the life phase between childhood and adulthood (aging from 10 to 19, as defined by the World Health Organisation). It is a stage of Identity Crisis; pushed back by undefined status, increased pressures, irrational decisions, and the search for self. ‘Making a choice’ is what exhibits one’s freedom and autonomy. It is axiomatic that a choice is good, but too many choices may confuse at times. Such a paralytic situation drowns the adolescents’ thoughts to indecisiveness and experience a misery-induced-tyranny. Hence, this paper discusses on how adolescents take decisions out of informed choices from various life aspects; reasons for their decision paralysis and defence mechanisms they adopt to rationalise their decisions. The study highlights decision-making styles among adolescents as ‘Maximisers’ and ‘Satisficers’ (Simon, 1956). Maximisers tend to be perfectionists, describing moreover an uncompromised and distressed approach to life. Satisficers opt for best possible choice, imparting happiness within themselves with what they opt. Design/ Methodology-Primary data was collected based on the standardised ‘Maximisation Scale’, with thirteen items propounded by Barry Schwartz in 2002 along with borrowed concepts from the ‘Desirability of Control Scale’ derived from the studies of Burger, J. M., & Cooper, H. M. (1979). The new scale was developed and validated based on thirty-nine statements under three factors, namely High Standards, Alternative Search and Decision Difficulty measured on the five-point rating Likert scale. The sample size estimated for the study was 232 respondents amongst adolescents from the state of Kerala, India. Lottery method of sampling was adopted to collect samples from the total universe of adolescents in Kerala. Data was grouped classifying them based on gender- Male, Female and Transgenders. Findings- As per most of the adolescence respondents tends to be ‘maximisers’ as the decision scores in these cases ranged from 71 to 117. Based on the objectives we found that adolescents take decisions out of informed choices from various life aspects. The analysis of data has been hypothesised and proved that their decision style is influenced by their demographical characteristics. It was also discovered that there is direct correlation between high design factors, alternative searches, and decision difficulty factors of adolescents. Practical Implications: This paper provides practical insights on how adolescents take up decisions as ‘maximisers’ or ‘satisficers’ and how this stand leads them facing decision paralysis due to overchoice problem. Originality/ Value- The paper is the first of its kind not ever published elsewhere and is original in nature.

Purpose: People enjoy digital shopping because it allows them to make purchasing decisions anytime and wherever they choose. Businesses can use social media to showcase their products on websites like Facebook, Instagram, and others. The goal of this study is to discover the social media variables that impact customer purchasing decisions as well as to examine consumer perceptions of the items, and determine how social media impacting factors directly affect customer purchase decisions of fashion products. Design/Methodology/Approach: The study relies on secondary and collected sources. This is based on a review of the existing literature, with data obtained from various exploratory articles or papers, journals, books, and magazines. Science Direct, Research Gate, and Google Scholar were used to gather the data required for the study. Findings: This result demonstrates that the concept of consumer perception - usually it is linked to a specific behavior such as emotional and cognitive becauseof thesecommitmentsthe virtual market is becoming increasingly competitive. Users' experiences and expectations of online services are fast-changing, and it is necessary for online companies to provide quality information on their websites so that highly trusted customers are expected to make them more engaged. Originality/Value: Through this review, online buying behaviour and other areas of existing literature help the producers, entrepreneurs, and retailers to understand the social media influencing factors on buying behaviour of customers so that they can make their own marketing strategy to increase sales and gain more profit. Paper type: Review of Literature

Purpose: Agricultural financing is a critical component of all agricultural development operations aimed at improving the productivity. Farmers must have access to sufficient and timely financing for irrigation, farm mechanisation, and land expansion. The main goal of the study is to identify and explore the factors affecting agriculture finance, understand the challenges faced by the farmers, to compare the growth of farmer’s income before and after availing finance support and the strategies required to improve the agriculture credit to farmers. Design/Methodology/Approach: The study is based on secondary data gathered from several publications, websites, and other pertinent substance from NABARD and RBI annual reports. Findings: The study revealed that smallholder systems, policies, and investments are meant to improve infrastructure, boosting efficiency to expand and finance services, and increasing labour availability or automation; formal financial outlets have improved in region regions; financial institution violations are regulated by regulatory frameworks, such as charging exorbitantly high interest rates or taking excessive risks with people’s savings or investors’ assets; and financial institution violations are controlled by regulatory frameworks, such as charging exorbitantly high interest rates or taking unnecessary. Originality/Value: This study is infrequent in that it endeavours to trace the access of agricultural finance by farmers, as well as its impression on farmer’s income level varying to numerous agricultural strategies that have been enacted as a result of agricultural finance. Paper type: Review Paper

Purpose: Corporate social responsibility is becoming a necessary component of doing business. India is the first country to establish a minimum wage for CSR initiatives aimed at improving the future. The Indian government has implemented new CSR criteria that require businesses to invest 2% of their net profit in such projects. CSR enables businesses to contribute to the betterment of society, the environment, and nature to achieve this goal. NGO's play an important role because they manage various financial assistance programs and assist businesses in achieving various goals. This study is mainly focused to know the contribution of CSR made the business organization toward inclusive growth and the reasons beyond the implementation on CSR by business organization. Methodology: Business organisations' contributions to inclusive growth through corporate social responsibility are examined in this study, as are the reasons for CSR's adoption by businesses. A case study is used to examine the role of non-profit organisations in the implementation of CSR activities. This study focuses on the role of non-governmental organisations in implementing CSR activities that benefit society by creating a systematic framework. Findings: The paper finds that majority of the organizations are conscious of the concept of Corporate Responsibility, which means most of the organizations they are responsible for society. Practical Implications: This study implies that CSR is based on the profit and need of society. Building strong public-private partnerships and working closely with non governmental organizations (NGOs) as implementation partners is accomplished through company’s collaborative methods by organizations and various NGOs at the ground level are needed to develop which is beyond micro-credit to increase women's endowments and improve their trade outcomes vis-a-vis the family markets state and community. Originality/Value: These findings have been made based on available secondary data and have identified the role played by non-governmental organisations in the implementation of CSR activities, as well as how their priorities and focus shifted towards developing society. This paper also outlines the evolution and advancements of CSR activities Paper Type: Conceptual Research.