Search

The purpose of the paper is to consider the influence of scientific research by A. V. Chayanov on the development of consumer cooperation in digital economy. In order to implement a comprehensive digital transformation of consumer cooperation, it is necessary to modernize the digital infrastructure, introduce digital practices in all areas of cooperative activities, following the Chayanov’s fundamental research on cooperation. The paper focuses on the positioning of peasant farming in the modern economic space of agricultural producers. The functioning in the digital economy of all types of production activities, trade, logistics, transport, and education in consumer cooperation using artificial intelligence is studied. The authors consider the development of peasant farming as the basis of cooperation in the digital economy. Criteria for the successful professional activities of consumer cooperation in the digital economy have been developed. The development of digital economy is fundamentally changing not only the markets for manufactured products but also the most sensitive labor market. The authors argue that the methods of agricultural development based on scientific research by A. V. Chayanov open up new opportunities for improving the efficiency of consumer cooperation.