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10 results on '"Nielsen Marketing Research"'

1. Treats for the troops: snack sales in today's military; military downsizing means fewer bases and troops. But snacks are still hot items in military commissaries

Author

Hess, Jerry and Rickard, Al

Subjects
Nielsen Marketing Research, Military Audits of Market Information Inc., Snack foods industry -- Statistics, Snack foods -- Marketing, Military personnel -- Marketing, Military bases, Supermarkets -- Market share, Marketing research firms -- Services, Business, Food and beverage industries
Published
1992

2. Cable networks' share of direct response advertising (table)

Author

Freeman, Laurie

Subjects
Nielsen Marketing Research
Abstract

IN MULTICHANNEL WORLD, DIARIES GO DINOSAUR ROUTE: SAN ANTONIO TEST GIVES LOCAL AUDIENCE MEASUREMENT A POSITIVE DIRECTION, AND AN ADVERTISER BOOST All eyes will be on San Antonio this May, […]

Published
1999

3. TV Rating Services Under Audit

Subjects
SRI SMART, Nielsen Marketing Research, Marketing research firms, Advertising, marketing and public relations, Mass communications
Abstract

The Advertising Research Foundation, in cooperation with the Media Rating Council, will conduct a comparative audit of the new Nielsen A/P and SRI SMART television meters. To be executed by [...]

Published
1998

4. Relentless innovation powers growth in the gum segment

Subjects
Nielsen Marketing Research, Business, Business, international
Abstract

Apr 23, 2002 (Grocers' Review (NZ) ABIX via COMTEX) -- The chewing and bubblegum segment in New Zealand has continued to lead growth in its category. Per capita consumption has [...]

Published
2002

6. Nielsen will monitor TiVo usage

Subjects
Business application suite, Business management software, Nielsen Marketing Research, TiVo Inc., Integrated software, Business management software
Abstract

Media research firm Nielsen has developed software in conjunction with TiVo which will allow it to monitor viewing habits of personal video recorder (PVR) company's subscribers (see Nielsen begins to […]

Published
2002

7. Internet Access Available To 134 Million

Subjects
Nielsen Marketing Research, Marketing research firms, Internet service providers, Internet service provider, Business, general, Business
Abstract

The universe of people with Internet access in Feb. '00 was 123 million at home and 33 million at work, according to Nielsen/NetRatings data cited by Media Matters, which estimates [...]

Published
2000

9. Nielsen and NetRatings Inc

Subjects
Nielsen Marketing Research, NetRatings Inc., Business, Mass communications
Published
1999

10. MASS MEDIA

Subjects
Nielsen Marketing Research, Television broadcasting industry, Television broadcasting
Abstract

TV viewing of Major League Baseball is up 22% over year ago, according to Nielsen's new SportsQuest service. NBA viewing last season was up 20%, Nielsen said, NFL 16%, golf […]

Published
1998

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