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This paper highlights the need for a gamification approach in supporting the teaching and learning process of fundamental financial accounting at Universiti Putra Malaysia. It briefly reviews the already available gamification approaches from the literature, and addresses important issues in efficiently delivering the gamification exercise as part of classroom learning. The paper introduces "Putra Salamanis," the game developed by the authors and which is inspired by the well-known board game, "Monopoly," as a suitable board game in teaching financial accounting fundamentals. In this game, business transactions are recorded based on the double-entry rule. This requires students to recognize the five accounting elements of assets, liabilities, equities, revenue, and expenses, which are vital in accrual basis accounting. A pilot group of students who engaged themselves in the game provided positive feedback, implying that the game facilitated students' learning in understanding the basic concept of double-entry bookkeeping and accrual accounting.

This paper highlights the need for a gamification approach in supporting the teaching and learning process of fundamental financial accounting at Universiti Putra Malaysia. It briefly reviews the already available gamification approaches from the literature, and addresses important issues in efficiently delivering the gamification exercise as part of classroom learning. The paper introduces Putra Salamanis, the game developed by the authors and which is inspired by the well-known board game, Monopoly, as a suitable board game in teaching financial accounting fundamentals. In this game, business transactions are recorded based on the double-entry rule. This requires students to recognize the five accounting elements of assets, liabilities, equities, revenue, and expenses, which are vital in accrual basis accounting. A pilot group of students who engaged themselves in the game provided positive feedback, implying that the game facilitated students' learning in understanding the basic concept of double-entry bookkeeping and accrual accounting. [ABSTRACT FROM AUTHOR]

Purpose – The purpose of this paper is to investigate customer-centric corporate social responsibility (CSR) in Islamic banks of Bangladesh, Malaysia and the Arabian Gulf Region. The new framework is found from the incomplete link between managerial motivation and their actual involvement with CSR activities. Design/methodology/approach – The study uses annual reports of 16 Islamic banks from three regions. Using content analysis method, the study produces an ethical identity index on eight dimensions. The average index scores are ranked to get a view of the importance given by Islamic banks to the path of social responsibility. Findings – In this study, the customer-centric CSR framework assumes that there are two layers of CSR involvement in Islamic banks. The upper layer assures the commitment towards Allah (SWT) by operating under Islamic Shari'ah. The bottom layer ensures the commitment towards customers, employees and society. The reports of Islamic banks show that the selected banks are too customer centric and efficiency driven. However, that efficiency is targeted at the cost of sacrificing Shari'ah norms. Their commitments to basic Islamic rules fall far behind the average. Research limitations/implications – The study uses content analysis of the annual report to identify CSR involvement of the Islamic banks. There are various issues related to CSR and corporate management that are not reported in annual reports. Moreover, disclosure norms and regulation also have an influence on reporting standards. Thus, this study is limited to what is found in the reports only. Originality/value – The study contributes to the existing literature on customer-centric CSR and customer-centric marketing. There is evidence that the findings from this study are consistent with other studies. Islamic banks are becoming customer centric because of the competition from conventional banks. However, they must not forget the very essence of the establishment of these banks which is the spiritual freedom based upon sole submission to Allah (SWT). [ABSTRACT FROM AUTHOR]