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Harriet Hall, MD, also known as 'The SkepDoc,' is a retired family physician, a CSI fellow, and an editor of the Science-Based Medicine blog. Her website is www.skepdoc.info. One of [...]

That's what newspapers are offering advertisers to attract their marketing dollars. But is it enough to save the struggling industry? Newspaper reporters historically have been criticized for their portrayals of […]

Tables record the total number of advertising inches (AI) appearing in 285 US and Canadian newspapers in 1991. AI figures for retail, general, and other specific categories are also listed. Figures for some papers are supplied by Leading National Advertisers.

The press is reviewing its relationship with the measurement body as it seeks a system for the digital age. News brands are continuing their attempts to better-represent themselves in the [...]

Newspaper publishers are pushing for a new audience measurement system that better reflects their cross-platform audiences and engagement in a dramatic move that could see newspaper brands withdraw from the [...]

The Newspaper National Network (NNN) has successfully raised the perception of newspapers as effective formats for advertising, but smaller newspapers question the pricing policy. NNN uses fixed-cost-per-thousand pricing that some small newspapers claim causes them to lose money, compared to their national or retail rate. NNN says it has placed more than $20 million in advertising business with over 300 newspapers. The network is aware of the pricing problem and intends to remedy it., ALMOST NINE MONTHS after its inception, the Newspaper National Network (NNN) has answered a number of questions about the newspaper industry. For many small-circulation newspapers, it has raised many more. [...]

News International has released a new campaign for The Times and The Sunday Times, by Grey London, to promote the two newspapers' 'fortnight of fantastic food' coverage that kicked off [...]

Metro, the city-centric free newspaper, has launched its first consumer marketing campaign to promote its tablet edition in London, ahead of parts of the capital's Overground rail network becoming Wi-Fi-enabled. [...]

Byline: NAT IVES Newspapers' resistance to pay-per-inquiry advertising may be beginning to crack a little for an industry beset by recession, digital competition and other changes. Just last Monday, East [...]

Despite the recent closures of free commuter papers London Lite and thelondonpaper, a group of mystery investors has announced plans to enter the fray with The London Weekly next year. [...]

The Washington Post unveiled an online advertising campaign using formats new to the site. The ads introduce a service from SuperPages called SuperGuarantee from Idearc Media (publisher of Verizon's Yellow [...]

McClatchy's Sun Herald in Biloxi, Miss., has begun using Realty Ad Express from Virtual AdTaker, Englewood, Colo., while ASP Westward LP, publisher of Houston Community Newspapers and Colorado Community Newspapers, [...]

As explored here this past weekend, the Clarion Fund has paid dozens of newspapers across the country -- almost solely in 'swing' election states -- and The New York Times [...]

The arrival of tens of millions of DVDs of a controversial film on doorsteps around the nation -- but almost exclusively in election 'swing states' -- via newspaper home delivery [...]

Bundled into my Charlotte Observer on this Saturday morning, and this week into approximately 100 newspapers located overwhelmingly in battleground states across the country, there is a kind of 527-fund [...]

USA Today is rolling out rich media advertising ad units for Apple's iPhone. PointRoll, a wholly owned subsidiary of Gannett, created the ad units for campaigns. The national newspaper will [...]

Parts of the Seattle Post-Intelligencer's Web site were affected by a computer virus that apparently spread through online advertisements for NWAutos, the paper reported Sunday. The affected ads, which were [...]

To help promote Sunday newspapers across the country, Parade magazine is launching a national television ad on July 3. The 30-second spot, touting different Parade covers, will run on CBS. [...]

Sweden's three largest dailies have opted to invest in a single advertising system from Atex, which they hope will result in cost reductions and also make cross-property package buys easier [...]

Newspapers are having a harder time attracting younger readers. Studies have reported that young people are not likely to pick up a paper, so online would seem like the natural [...]

To completely automate its subscription order process, The Dallas Morning News is launching Mobile Subscriptions and Solicitor Concierge from Philadelphia-based Marketing G2 The products are designed to streamline communication and [...]

The young people who traveled to Washington this spring to tackle the question that perplexed their elders -- what do kids want? -- came from seven nations, and from across [...]

The Daily News in Philadelphia is partnering with the local FOX station to carry an American Idol poster in the Tuesday May 22 edition. The poster features the remaining two [...]

Q: I manage the PR for my agency and I have constant calls from the three main industry magazines, who always want the lead story. How do I ensure that [...]

The Guardian is promoting its Saturday edition with the publication of recipes from the new Jamie Oliver cookbook. Three 24-page specials will be published with the newspaper, starting on 24 [...]

What is the connection between the Berliner relaunch of The Guardian, wilting advertising revenue at the Daily Mail and Mail on Sunday and Rupert Murdoch convening a summit of his […]

News International, publisher of The Times, The Sunday Times, The Sun and the News of the World, has shortlisted incumbent Carat, MindShare and OMD for the pitch to handle its […]

I subject every would-be 'youth paper' I come across to the Kieran Fitzgerald Test. At 14, my oldest son is a little young for the RedEye demographic, and The Onion [...]

Q: I'm the commercial director at a national newspaper. Its circulation, along with that of most other nationals, is spiralling downwards each month. I tell our advertisers that everything is [...]

The Evening Standard is preparing its first television advertising since Mike Anderson was appointed managing director in 2002. It is creating a series of bursts to promote its supplements, beginning […]

Newspapers that choose defensive strategies to protect classified advertising from online competitors are likely to fail, according to the World Association of Newspapers. A spokesman says: 'If you adopt a [...]

The Daily Telegraph is running a TV campaign this week featuring Kill Bill star Michael Madsen and England rugby international Matt Dawson. The TV execution, created by Clemmow Hornby Inge, [...]

American newspapers sold #30bn in advertising last year, a near 2% increase over 2002 totals, according to Newspaper Association of America figures. It was the biggest increase in national advertising [...]

The Times has launched what it claims is its biggest outdoor advertising campaign for its sports pages. Created by Rainey Kelly Campbell Roalfe/Y&R, the creative is based on the slogan [...]

With the economy poised for a rebound, can newspapers win back job classifieds from old -- and new -- competition? 'Help Wanted' has taken on a double meaning at newspapers [...]

Hot on the heels of the Newspaper Marketing Agency's failed attempt to cobble together a Rugby World Cup package comes its latest initiative - a glossy insert promoting advertising in [...]

While other papers are shoving free printed products at the young, The Bakersfield Californian is trying to reach this group via a communication method the kids already prefer: cell phone [...]

With revenue still flowing slowly, some fear temptation to bend pay- for-play rules may rise Should newspaper ethicists worry that two TV stations passing off paid segments as regular programming [...]

The Sunday Times has developed a new TV execution through Rainey Kelly Campbell Roalfe/Y&R to support the second installment of its monthly CD-Rom magazine, The Month. The setting for the [...]

The Scotsman is investing pounds 500,000 in its biggest-ever TV campaign, including a 90-second execution created by Citigate Smarts, airing for ten weeks across Scotland from August [...]

The Daily Telegraph is extending its 'bestseller' branding campaign onto cinema for six weeks from tomorrow (Friday), providing regional targeting for the first time in the [...]

Selling 'empowerment' In a move more common among consumer-packaged goods makers than newspapers, The Orange County Register is attempting to sell readers on the experience of using its product. In [...]