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2 results on '"Nemanja Spasenovski"'

1. How Did Commercialization Of Higher Education Start?

Author

Nemanja Spasenovski and Zlatko Miliša

Subjects
commercialization of the life, commercialization of higher education, consumerism, social sciences, humanities, History of scholarship and learning. The humanities, AZ20-999
Abstract

Commercialization of higher education is consequence of the overall commercialization of life, which will be analyzed in this article from a historical and sociopedagogic perspective. This paper discusses the emergence and development of consumerism, not as an economic theory, but an imposed lifestyle and social ideology. Consumerism is the product of capitalist system which designs consumer behavior through manipulative media. Consumption became massive in the late 18th century and now in 21stcentury it has grown into unnecessary or non-functional items possession ideology. The aim of this paper is to give the pedagogical problematics frame in consumerism analyses and to encourage the profession through current questions to conduct further research. In order to comply with demands of such defined cause, relevant literature concerning various social sciences and recent research (from abroad) have been consulted on the topic of consumerism. The silence of the academic community is one of the important reasons for the rapid expansion of consumerism at all levels. In this paper we appeal for a greater involvement of scientists in researching this topic, especially in social sciences and humanities. Therefore, we hope that this article will inspire a broader academic debate from different perspectives and scientific areas over the current problem of commercialization of the life which results in the commercialization of higher education. This paper treats consumerism and commercialization of the life as a highly important pedagogical issue which has a great influence on children and young people nowadays so we think it should become the subject of theoretical and practical analysis of educationalsystem.

Published
2018

2. KONZUMERIZAM I PEDAGOŠKE IMPLIKACIJE

Author

Zlatko Miliša and Nemanja Spasenovski

Subjects
consumerism, consumer society, commercialization of childhood, children as consumers, upbringing for critical thinking, humanistic pedagogy, konzumerizam, potrošačko društvo, komercijalizacija djetinjstva, djeca potrošači, odgoj za kritičko mišljenje, humanistička pedagogija, humanistička
Abstract

Ovaj se rad bavi otkrivanjem aktualnosti i implikacijama konzumerizma u pedagogiji. U radu konstatiramo da je tema konzumerizma na marginama interesa pedagoške znanosti. Cilj je ovoga rada dati okvir pedagoške problematike u analizama konzumerizma te potaknuti struku na dodatna istraživanja o aktualnim pitanjima. Da bismo udovoljili zahtjevima tako definiranoga cilja, na temu konzumerizma konzultirana je relevantna literatura različitih društvenih znanosti kao i recentna istraživanja (iz inozemstva). Djeca postaju proizvod konzumerizma i mekdonaldizacije društva, čije su manifestacije vidljive u danas dominantnoj fast-food obitelji. To je posljedica fetišizacije proizvoda, medijske tiranije, hedonizma i svekolikog otuđenja – kada stvari upravljaju ljudima. Problem djece i mladih kao potrošača prepoznali su teoretičari Frankfurtske kritičke škole, koji su prvi apelirali na promjene u obrazovanju. Na temelju njihovih polazišta razvijala se ideja odgoja za kritičko mišljenje kao otklon od diktata konzumerizma, ali i svih vrsta indoktrinacija i manipuliranja potrebama najmlađih. U radu se navode poticajni primjeri osvještavanja problema konzumerizma kod djece i mladih. Konzumerizam kao nametnuti životni stil uvelike utječe na preferencije i ponašanja djece i mladih, što uzimamo kao prinos novomu znanstvenom diskursu pedagogije., The paper deals with the contemporary issues and consumerism implications in pedagogy. In the paper we state that the topic of consumerism is on the margins of pedagogical scientific interests. The aim of this paper is to make a pedagogical framework to the analysis of consumerism as well as to encourage the profession through relevant, burning questions to conduct further research. In order to fulfill this aim, relevant literature on social sciences and recent research (from abroad) has been consulted on the topic of consumerism. Children are becoming the product of consumerism and McDonaldization of society, whose manifestations are visible in fast food families. That is the consequence of commodity fetishism, media tyranny, hedonism and the overall alienation – when objects control people. The problem of children and youth as consumers was recognized by the Frankfurt School theorists, who were the first to ask for the introduction of changes in education. Based on their thoughts, the idea of upbringing for critical thinking was developed, as a deflection of consumerism imperative, but also of all kinds of indoctrinations and manipulations with the needs of the youngest. In this paper encouraging examples of raising awareness concerning consumerism problems by children and youth have been listed. Consumerism as an imposed lifestyle considerably influences children’s and youth preferences and behavior, which has been considered as a contribution to the new scientific pedagogy discourse.

Published
2017

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